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Digital Marketing

Digital Marketing Agency

Expert Digital Marketing Services for Delaware Businesses

More than 700 brands worldwide have trusted Moburst to accelerate their growth. As an award-winning global digital marketing agency with over a decade of experience, we have partnered with companies like Google, Uber, Samsung, Reddit, and Barnes and Noble by combining data-led strategy, precise targeting, and creative that converts. Today, we help Delaware businesses scale confidently across Wilmington and beyond.
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Case Studies

+87% Decrease in Cost Per Install (CPI)
Reduced CPI, CPR and CPA by more than 85%! Moburst and Shopkick have proven that even in the most unsettling times, it is still possible to overachieve in mobile performance.
Moburst Helps Redefine Meat Launch Globally and become a Category Leader! We helped Redefine Meat successfully launch in four European cities and our campaign was shortlisted for 11 awards!
+300% Increase in Conversion Rates (from lead to office visit)
Attracting Top Talent with a Revamped Careers Website Overhaul Moburst’s innovative and user-centric redesign of NewDay USA’s Careers site drove a 20x increase in candidate visits, helping the company achieve ambitious hiring goals.
+32% Increase in Clicks
This Sustainable Turf Digital Transformation Boosted Impressions by 52% Moburst's website redesign for SYNLawn increased clicks by 32% and impressions by 52%, redefining how audiences engage with the brand's eco-friendly and innovative turf products.
+1400% Growth from downloads to social
Samsung approached us to promote their Galaxy App Store. Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!
+27% Growth in Organic Downloads in Just 90 Days!
Optimizing for app store discoverability across 10 different languages Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.
+60% Savings in cost per install
We exceeded the campaign goals by 98%! Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!
+17% Strategic reputation management
How the Orlando Museum of Art Strengthened Community Confidence Through Strategic Reputation Management Showcasing the power of authentic storytelling and targeted media strategies to transform public perception, increase attendance, and stabilize finances after a reputational crisis.
PR Services

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Our Awards

Why Brands Choose Moburst for Delaware Digital Marketing Services

Mobile-First Experts

We craft strategies adapted to how audiences behave today.

Data-Led Strategies

Driven by KPIs, and our proprietary Brandoformance model.

Award-Winning Creative Execution

Where strategy meets standout delivery.

Transparent & Agile Partnerships

We move fast — and keep you in the loop

Built for Scale

From local domination to global expansion.

FAQ About Delaware Digital Marketing Services

We offer website design and development, SEO, paid media management, influencer marketing, mobile marketing, ASO, CRO, content creation, PR, video production, and customized digital strategy services tailored to Delaware businesses.

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Get your free growth consultation today!

Latest Insights From Our Blog

Shape
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The Ultimate Guide to Ecommerce Website Development
Ofir Shuv
Ofir Shuv 11 March 2026

Corporate Website Development: How to Build a Scalable Site

Web Design Web Development
Your corporate website is your digital storefront, your brand’s first impression, and often the backbone of your entire sales funnel. So why do so many companies treat it like an afterthought? Corporate website development isn’t just about making something that looks nice. It’s about building a platform that can grow alongside your business.  Whether you’re […]
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What Is Web Design? A Comprehensive Guide
Orad Eldar
Orad Eldar 10 March 2026

Digital Advertising Platforms: What to Use & When

Digital Marketing Media Buying
If you have ever stared at a list of ad platform options and felt paralyzed by choice, you are far from alone. The world of digital advertising platforms has grown dramatically over the past decade, giving businesses of every size access to audiences they never could have reached before. But with all that access comes […]
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Ofir Shuv
Ofir Shuv 02 March 2026

Color Hierarchy in UX Design: How It Influences Users

Creative Web Design
If you have ever landed on a website and immediately known where to click, what to read first, or what action to take, color hierarchy was quietly doing its job. It is one of those design elements that works best when users do not even notice it. But behind every intuitive, easy-to-navigate interface is a […]
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Types of Influencers
Julia Salume
Julia Salume 27 February 2026

The State of Influencer Marketing in 2026: What Brands Need to Know

Industry News Influencer Marketing & UGC Media Buying
Influencer marketing has moved well beyond its experimental phase. What started as brands sending free products to popular social media personalities has grown into one of the most powerful and measurable marketing channels in the world. In 2026, we are watching the industry mature in real time, with bigger budgets, smarter tools, and a sharper […]
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Content Writing for Websites
Moshe Billauer 27 February 2026

Content Writing for Websites: Where to Start

AEO / GEO / AI SEO Web Design Web Development
Every page on your website has a job to do, but figuring out what to write can feel overwhelming. Content writing for websites isn’t about fancy words, it’s about clarity, structure, and strategy. This guide breaks down essential steps to help you create copy that engages readers and drives real results.
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Types of Mobile Advertising
Vered Aviv 25 February 2026

Personalized Marketing: What It Is & How Top Brands Are Using It in 2026

Digital Marketing Email Marketing Product Marketing
Consumers face thousands of brand messages daily, and tune out anything that doesn’t feel relevant. This guide explores how personalized marketing helps brands cut through the noise by making every interaction feel designed for an audience of one.
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What is Web Development?
Ofir Shuv
Ofir Shuv 23 February 2026

Best Landing Page Design Trends for 2026 & Beyond

Web Design Web Development
Your landing page has roughly three seconds to make an impression. In that blink of time, visitors decide whether to stay, scroll, convert, or bounce. With paid media costs climbing year over year and attention spans shrinking, your landing page design isn’t just a creative exercise; it’s a revenue-determining factor. The landing page design trends […]
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Retail Marketing Strategies
Vered Aviv 10 February 2026

Top Retail Marketing Strategies for Boosting Sales in 2026 & Beyond

Digital Marketing Product Marketing
Retail marketing is the cornerstone of attracting and retaining customers in the competitive marketplace. It’s the amalgamation of aesthetics, functionality, and strategic placement of your product, both in-store and online. With the advent of the digital era, retail marketing strategies have become even more crucial, as a staggering 85% of Americans shop online. In this […]
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Influencer marketing guide
Julia Salume
Julia Salume 10 February 2026

Does Influencer Marketing Work in 2026?

Influencer Marketing & UGC
Influencer marketing has become one of the most powerful digital strategies available. By partnering with trusted voices on social media, brands can reach target audiences authentically and cost-effectively. This guide covers everything you need to know about influencer marketing, from proven strategies to real campaign success stories.
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Lital Castel
Lital Castel 09 February 2026

Top Web Development Trends You Need to Know in 2026 & Beyond

Digital Marketing Web Development
Modern web development is rapidly evolving with AI-driven personalization, progressive web apps, and voice search optimization reshaping user expectations. From intelligent chatbots to API-first architectures and immersive technologies like AR and VR, brands that leverage these trends will deliver faster, more engaging experiences while staying ahead of competitors in an increasingly digital marketplace.
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What is Influencer Marketing?
Julia Salume
Julia Salume 03 February 2026

What is Influencer Marketing: All About Influencers

Influencer Marketing & UGC
This post was originally published in August 2021, and most recently updated in February 2026. Influencer marketing has grown exponentially in the past few years. Just a few years ago, the industry was worth less than two billion dollars. In 2026, the global influencer marketing industry is projected to reach approximately $34.1 billion. That’s growth […]
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Content Writing for Websites
Tristan Dampies
Tristan Dampies 02 February 2026

Digital Transformation for Your Company

Digital Marketing
From making internal processes faster and simpler to keeping up with a global tech landscape that’s changing fast, companies that invest in digital transformation now are setting themselves up to lead. Here’s how to make it work for your organization.
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How brands can get seen in AI search
Mindy Born
Mindy Born 02 February 2026

Answer Engine Optimization (AEO): How Can Brands Get Seen In AI Search?

AEO / GEO / AI SEO Digital Marketing General
Brands get seen in AI search by being cited in AI-generated answers, not just ranking in traditional results. Answer Engine Optimization (AEO) structures your content so AI engines like ChatGPT, Perplexity, and Google AI Overviews reference your brand when synthesizing responses. Search behavior is changing across platforms. AI-powered features now deliver answers at the top […]
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10 Marketing Tasks Every Brand Must Master in 2025
Mike Kresch
Mike Kresch 02 February 2026

10 Marketing Tasks Every Brand Must Master in 2026

Digital Marketing Marketing Strategy
Whether you’re running a startup or leading marketing at a Fortune 500 company, marketing success always comes back to the same core fundamentals. In an era of endless tools and trends, staying focused on these 10 essential tasks; from conversion optimization to AI integration to strategic content, will keep you ahead of the curve, regardless of your company’s size or sector.
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App design trends for 2026
Hagar Hoch
Hagar Hoch 20 January 2026

8 App Design Trends for 2026: What’s Defining the Next Era of Digital Experiences

ASO Creative Mobile Marketing
In a market overflowing with apps, ads, and endless scrolling, design has become one of the strongest competitive advantages a brand can claim. For app design in 2026, beautiful design communicates value instantly and helps build brand trust. As a mobile marketing agency working daily with fast-scaling apps and global brands, Moburst tracks how design […]
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LinkedIn newsletter strategies and best practices
Mindy Born
Mindy Born 16 January 2026

The Best LinkedIn Newsletter Strategies For Business Growth in 2026

Digital Marketing General Marketing Strategy Social Media Marketing
LinkedIn newsletters have become one of the most effective B2B content channels. With engagement increasing 47% year-over-year as reported by the platform in 2024, and over 500,000 members actively subscribing to newsletters, the opportunity is significant. More than 36,000 active newsletters are published each month on LinkedIn. The reason is that LinkedIn’s triple notification system […]
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How to Improve App Rankings in 2026
Jessica Abbadia
Jessica Abbadia 14 January 2026

The Value of SEO in 2026 and Beyond

Digital Marketing SEO
With 1.4 billion websites online and thousands more launching every hour, SEO remains essential for standing out. Discover how it drives traffic, builds brand authority, and delivers long-term value for your business.
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Ian Griggs
Ian Griggs 05 January 2026

What Makes Ad Copy Work in 2026?

Digital Marketing Media Buying Mobile Marketing
This article was originally published in February 2021, updated in June 2021, and fully revised for January 2026 with current campaign examples and fresh strategic insights. With consumers filtering thousands of branded messages daily, breakthrough ad copy is visual, concrete, and instantly imaginable. Whether for social media or website copy, these principles transform generic messaging […]
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Content Strategies for SEO and AI Search in 2026
Lior Eldan 30 December 2025

Content Strategies That Optimize for AI Search in 2026

AEO / GEO / AI SEO Digital Marketing Marketing Strategy SEO
Search behavior has changed, but the fundamentals of effective content haven’t. People still respond best to clarity, credibility, and relevance. Research shows that human-generated content outperforms AI-generated content in fostering authenticity and emotional connection. As search evolves, effective content strategies for SEO, Answer Engine Optimization (AEO), and AI search must combine both human judgment and AI […]
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Michael Harris
Michael Harris 29 December 2025

How Strategic Storytelling and Reputation Management Resulted In an Award-Winning Campaign

Company News General Marketing Strategy PR
Moburst is proud to celebrate the outstanding achievements of its PR division, Uproar by Moburst, which recently earned two awards for its work with the Orlando Museum of Art (OMA). The campaign, which used strategic brand storytelling to restore the museum’s reputation following a high-profile controversy, was recognized with the PR Daily Award for Brand […]
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Noa Amit
Noa Amit 18 December 2025

PPC Strategy for 2026: How AI Search and AI Overviews Are Changing Paid Search

AEO / GEO / AI SEO Digital Marketing General Marketing Strategy SEO
The search landscape is undergoing its most dramatic transformation since Google first introduced paid ads over two decades ago. In 2026, AI Overviews, conversational search interfaces, and zero-click outcomes are fundamentally changing how users discover information and make purchasing decisions, and this, in turn, changes how you manage your pay-per-click (PPC) campaigns. This article will […]
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Are Digital Marketing Agencies Worth it?
Gilad Bechar
Gilad Bechar 09 December 2025

Are Digital Marketing Agencies Worth it?

Digital Marketing
Digital marketing agencies provide a range of services and charge clients for them. While this much is obvious, it’s worth exploring the actual value proposition they offer to determine whether digital marketing agencies are truly worth it. Why Companies Hire Digital Marketing Agencies Businesses turn to agencies for several key advantages, including: Of course, hiring […]
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Ad Fatigue: What It Is & How to Prevent It
Noa Amit
Noa Amit 05 December 2025

What is Ad Fatigue? 6 Effective Ways to Prevent it

Digital Marketing Media Buying
Consumers see an estimated 5,000 ads daily. The sheer volume of digital advertising is not surprising considering the U.S. digital ad spending market is expected to exceed around USD 1,483 billion by 2034, growing at a CAGR of 9.47%.  While consumers are exposed to thousands of ads per day, many of the ads they see […]
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5 Reasons to A/B Test App Creatives
Jessica Abbadia
Jessica Abbadia 27 November 2025

5 Reasons Why You Should be A/B Testing Your App Store Creatives in 2026

ASO Creative Mobile Marketing
A/B testing is a critical marketing tool, yet many marketers and brands overlook this valuable technique when it comes to their app store creatives. A/ B testing your app store creatives is a smart way to optimize your app listing and ensure that you’re putting your best foot forward in the app stores. It allows […]
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Top Marketing Trends to Watch in 2024
Mike Kresch
Mike Kresch 24 November 2025

Top 9 Marketing Trends to Watch in 2026 & Beyond

Digital Marketing Industry News
As with most aspects of life in 2026, the marketing landscape is in constant flux. Technological advancements, shifting consumer behaviors, and regulatory changes will alter how brands approach marketing in the digital age.  Now more than ever, as brands seek to develop and deliver value in an ever-changing market, staying ahead of the latest marketing […]
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Top Web Design Trends
Ofir Shuv
Ofir Shuv
Lital Castel
Lital Castel 21 November 2025

The 7 Top Web Design Trends to Watch in 2026 & Beyond

Product Marketing Web Design Web Development
Keeping your website looking fresh and modern is crucial in today’s digital world. Users quickly form opinions based on design, so a well-designed site can significantly impact your brand’s success. Staying up-to-date with the latest web design trends is vital to ensure your site meets user expectations. Need proof that first impressions of your web […]
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The Building Blocks of AEO: How Structured Data Shapes AI-Generated Answers
Lior Eldan 01 November 2025

The Building Blocks of AEO: How Structured Data Shapes AI-Generated Answers

AEO / GEO / AI SEO Digital Marketing
In the evolving world of digital discovery, something big is changing. Traditional search, where keywords are typed into a search engine and pages are clicked through, is still a valid approach. But a new form of optimization is taking centre stage: Answer Engine Optimization (AEO). In this post, we’ll unpack how structured data underpins AEO, […]
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What Makes a Successful Brand?
Mike Kresch
Mike Kresch 19 October 2025

The 12 Attributes of a Successful Brand

Digital Marketing Marketing Strategy
When you think about brand names that truly inspire you, what comes to mind? Chances are, it’s not just a logo or tagline. It’s how the brand makes you feel and how it shows up in your life in meaningful ways. It’s a product or service that gives you a warm feeling at the mention […]
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Functions of Marketing
Mike Kresch
Mike Kresch 18 October 2025

The Seven Functions of Marketing

Digital Marketing Marketing Strategy
By Mike Kresch, VP Strategy At a recent family function, I was having a nice conversation with my nine-year-old niece. She asked me what I did for work. I tried to keep the answer simple: I told her that I worked in marketing. “What does that mean?” She asked.  A very smart question that got […]
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AI-Powered Campaign Automation: The Future of Media Buying
Orad Eldar
Orad Eldar 12 October 2025

AI-Powered Campaign Automation: The Future of Media Buying 

Digital Marketing Media Buying Mobile Marketing
Media buying is no longer a matter of intuition – it’s a science. With AI-powered automation at the helm, campaigns have evolved from educated guesses into precision-driven engines that redefine performance, scale, and strategic efficiency. From the earliest stages of planning – where AI interprets historical data and market signals to forecast the ideal media […]
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App Launch Strategy Guide
Lital Castel
Lital Castel 07 October 2025

Your App Launch Strategy Guide for 2026 & Beyond

ASO Marketing Strategy Mobile Marketing Product Marketing
With 57,000+ apps released monthly on the App Store alone, getting noticed takes more than a good product. This guide covers everything you need for a high-impact rollout—from pre-launch research and persona mapping to ASO, conversion tactics, paid media, and post-launch retention. Learn how to build buzz, boost visibility, and drive long-term growth.
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The Ultimate SEO Checklist
SE Ranking
SE Ranking 20 September 2025

The Ultimate Search Engine Optimization (SEO) Checklist for 2026 & Beyond

Digital Marketing SEO
Learn how to optimize for AI-powered search, align with user intent, and nail the technical fundamentals that drive visibility and rankings.
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Mobile Marketing for Ecommerce
Lital Castel
Lital Castel 15 September 2025

Mobile Marketing for Ecommerce: 8 Proven Strategies for Today’s Mobile-First Shoppers

Marketing Strategy Mobile Marketing Product Marketing
In the era of constant connectivity, smartphones aren’t just communication tools; they’re virtual shopping malls. Mobile marketing for e-commerce has become a cornerstone of digital success, not just a trend. With more than 72.9% of total e-commerce sales projected to happen via mobile devices by the end of 2025, businesses that fail to prioritize mobile […]
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How effective is video marketing?
Hagar Hoch
Hagar Hoch 07 September 2025

How Effective Is Video Marketing in 2026?

Creative Digital Marketing
Brands that use video consistently see higher engagement, better conversion rates, and faster brand growth than those that don’t. Video marketing in 2026 is essential. Here’s what’s changed, what still works, and how you should approach video marketing now. In this blog post, we’ll explore what video marketing is, its benefits, and why it is […]
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Top Influencer Marketing Agencies
Team Moburst
Team Moburst 30 August 2025

Top 10 Influencer Marketing Agencies for Brand Growth

Digital Marketing Influencer Marketing & UGC
Social media is a popularity game, and popularity is great for business. But to take advantage of it, you have to work smarter, not harder. Tapping into influencers’ engaged and trusting audiences allows you to reach your ideal customers and, most importantly, get them to buy your product.  Businesses earn $5.78 for every dollar spent […]
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OTT Ads vs. Social Media Ads: Which One Gets Better Results?
Amir Shahzeidi (Uscreen)
Amir Shahzeidi (Uscreen) 30 July 2025

OTT Ads vs. Social Media Ads: Which One Gets Better Results?

Marketing Strategy Social Media Marketing
Learn the key differences between OTT and social media advertising, including placement, targeting, and engagement styles. Compare real-world performance metrics like brand recall, ROI, and conversion attribution across both formats. Discover when to use each or both to build a smarter, full-funnel ad strategy for your business goals.
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Building a Winning Product Marketing Strategy: A Step-by-step Guide
Nir Lewinsohn
Nir Lewinsohn 25 July 2025

Building a Winning Product Marketing Strategy: A Step-by-step Guide

Marketing Strategy Mobile Marketing Product Marketing
Launching a groundbreaking product should be a moment of triumph, but product launches often end in a less-than-stellar performance. Why? It’s usually not the product itself but a half-baked or poorly researched product marketing strategy.  And yet, enterprise-level companies and growing startups face more pressure than ever to launch products that not only meet market […]
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Web Design Examples
Ofir Shuv
Ofir Shuv 17 July 2025

11 Incredible Web Design Examples to Inspire Your Next Project 

Web Design Web Development
Want a website that wows and works? Looking at inspiring web design examples is a great place to start. Whether you’re a startup or an established business, knowing where web design is headed and what is trending is crucial for creating an engaging, intuitive, and bottom-line-boosting digital presence.  This article is here to ignite your […]
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Pinterest Marketing
Mike Kresch
Mike Kresch 11 July 2025

Pinterest Marketing: A Guide to Boosting Conversions

Digital Marketing Marketing Strategy Product Marketing
Many businesses miscategorize Pinterest as just another social network, missing its true potential as a visual discovery engine with high-intent users. This in-depth guide is designed for large B2C and B2B brands, providing a strategic framework for success. Learn how to transform your Pinterest presence into a powerful conversion tool.
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B2B Influencer Marketing
Julia Salume
Julia Salume 21 June 2025

How to Grow Your Business With B2B Influencer Marketing 

Digital Marketing Influencer Marketing & UGC
Unlock the potential of B2B influencer marketing to grow your business. Learn how to craft an effective strategy and leverage the power of B2B influencers.
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Google I/O 2025: Your Practical Guide to the AI Shifts Shaping Marketing
Lital Castel
Lital Castel 02 June 2025

Google I/O 2025: Your Practical Guide to the AI Shifts Shaping Marketing

Digital Marketing Industry News Mobile Marketing
Get practical, brand-focused strategies for adapting to Google I/O 2025’s AI-driven changes in search, content, and digital marketing. Learn how to optimize for AI Overviews, leverage Gemini tools, and future-proof your campaigns, plus actionable steps from Moburst’s experts to help your brand stay ahead.
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Master Subscription App Growth in 2025
Mike Kresch
Mike Kresch 04 May 2025

Master Subscription App Growth in 2026 & Beyond

Marketing Strategy Mobile Marketing
Subscription app growth is harder than ever, and the landscape has recently changed. Back in mid‑2025, a U.S. judge basically told Apple to stop the “malicious compliance” around external payments, and, for a while, Apple had to allow off‑platform payments from iOS apps with no extra commission or nitpicky wording rules on links. Subscription apps […]
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Shopify vs WordPress (WooCommerce): Which is Better for Your Business?
Nir Lewinsohn
Nir Lewinsohn 23 April 2025

Shopify vs WordPress (WooCommerce): Which is Better for Your Business?

Web Development
The global e-commerce market is projected to generate $4.32 trillion in revenue in 2025 and is expected to grow annually by 8.02%, reaching $5.89 trillion by 2029. To tap into the expanding e-commerce market, an increasing number of businesses are setting up shop online. For companies stepping into the world of online sales, the choice […]
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Types of Influencers
Lital Castel
Lital Castel
Julia Salume
Julia Salume 10 April 2025

10 Types of Influencers: Which Type Do You Need for Your Campaign?

Digital Marketing Influencer Marketing & UGC
Influencer marketing has evolved from a trend to a central component of modern digital strategies, offering unmatched potential for brand engagement and audience connection. As the digital landscape becomes more saturated, the ability to cut through the noise and build meaningful relationships with your customers has never been more critical. However, navigating the world of […]
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Influencer marketing guide
Mike Kresch
Mike Kresch 25 March 2025

Influencer Marketing: A Comprehensive Guide to Building a Winning Strategy

Influencer Marketing & UGC Marketing Strategy
In an increasingly saturated digital ecosystem, attention is the most valuable currency—and trust is the most difficult to earn. That’s where influencer marketing continues to prove its value. At its best, influencer marketing doesn’t just amplify messages. It builds credibility, drives engagement, and generates measurable business outcomes. But the space has matured—and so have the […]
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What Is Web Design? A Comprehensive Guide
Ofir Shuv
Ofir Shuv 12 March 2025

What Is Web Design? A Comprehensive Guide

Digital Marketing Web Design
A great website doesn’t just look good — it’s where first impressions are made, where connections are forged, and where business happens. For smart businesses like yours, investing in user-centric web design is the ultimate competitive advantage. But if your site is slow, confusing, or hard to navigate, you lose potential customers before they even […]
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Gendered Marketing in the World of Apps: How Companies Segment Their Audiences
Asaf Vicci
Asaf Vicci 17 February 2025

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

ASO Creative Mobile Marketing
Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]
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The Emergence of DeepSeek, New AI Platforms, and What It Means for Brands in 2025
Mike Kresch
Mike Kresch 17 February 2025

The Emergence of DeepSeek, New AI Platforms, and What It Means for Brands in 2025

Digital Marketing Industry News
As 2024 came to a close, there was a growing sense of optimism among marketers. Despite the initial shockwaves AI sent through the industry, it became clear that, rather than making us obsolete, it was actually empowering us to accomplish amazing things at warp speed. Many of us became more comfortable with tools like ChatGPT—refining […]
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Social Media Checklist 2025
Mike Kresch
Mike Kresch 06 February 2025

The Ultimate Social Media Marketing Checklist for 2026

Social Media Marketing
Are you ready for social media success in 2026? Use this 2026 social media marketing checklist to make sure you’re on the right track! Last year, over 5.4 billion people ( nearly two-thirds of the world’s population) used social media and spent more than two hours a day on these platforms, which shows the importance of […]
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Marketing News - 2024 Recap and 2025 Predictions
Lital Castel
Lital Castel 02 January 2025

Moburst’s 2024 Marketing Roundup & 2025 Predictions #20

Digital Marketing Industry News Mobile Marketing
Happy New Year, and welcome to the special 20th edition of Moburst’s Monthly Marketing Roundup! The past year has been a whirlwind of changes in the marketing industry. Privacy regulations challenged how we connect with users, AI cemented its role as an everyday tool, and advertising platforms rewrote the playbook, forcing brands to adapt and […]
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18 Types of Web Design: Which Ones Are Right for Your Brand?
Ofir Shuv
Ofir Shuv 12 December 2024

18 Types of Web Design: Which Ones Are Right for Your Brand?

Digital Marketing Web Design Web Development
For most businesses, launching a website is straightforward, but the challenge lies in choosing the right type of web design. This might be a tough decision, but it’s crucial for your brand’s success. Different functionality, navigation, and aesthetics approaches can shape a website’s design, each affecting customers’ perceptions and experiences. This is why it’s imperative […]
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Top Digital Marketing Agencies
Team Moburst
Team Moburst 24 November 2024

The Best Digital Marketing Agencies for Boosting Your Brand

Digital Marketing
Building a successful brand demands more than just a sleek website—it’s about sparking conversations, earning loyalty, and turning clicks into customers. With every scroll and search influencing consumer decisions, businesses are teaming up with digital marketing agencies that know how to cut through the noise and drive meaningful results. Recent research highlights this growing trend: […]
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Website Development Process
Lital Castel
Lital Castel
Nir Lewinsohn
Nir Lewinsohn 11 September 2024

Website Development Process: How Does Moburst Do it?

Digital Marketing Web Development
In today’s digital landscape, a company’s website is the cornerstone of its online presence. While marketing efforts now span a multitude of channels, everything ultimately leads back to the website—a critical hub where visitors engage with content, explore services, and seek support. For any business, understanding the website development process is essential to making informed […]
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How to Create a Brand Identity
Percepto
Percepto 26 August 2024

How to Create a Brand Identity in the Digital World

Digital Marketing
This article was written in collaboration with Percepto. Creating a strong brand identity is critical to standing out in the crowded digital space. With the rise of social media, search engines, and digital marketing, the way a brand is perceived online can make or break its success, and understanding how to build a compelling brand identity […]
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The Ultimate Guide to Ecommerce Website Development
Ofir Shuv
Ofir Shuv 15 August 2024

The Ultimate Guide to Ecommerce Website Development

Digital Marketing Web Development
In today’s digital economy, a well-developed ecommerce website is essential for retail brands. An ecommerce website helps you connect with a broader audience, cut down on overhead costs, and grow your business rapidly—but only if your website delivers a great customer experience and takes advantage of the opportunities afforded by the digital environment. Recent web […]
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How to Choose a Web Development Company
Nir Lewinsohn
Nir Lewinsohn 31 July 2024

How to Choose an Expert Web Development Company

Digital Marketing Web Development
There’s one common denominator between all successful B2B businesses in 2024—they all invest in top-tier web services. If your web app is clunky or your website looks like it was created in 2007, prospects and clients will surely bounce to a better option.  57% of customers won’t recommend a poorly designed website, and 48% think […]
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Web Done Right
Lital Castel
Lital Castel 18 July 2024

Web Transformation Done Right: A Behind-the-Scenes Look at Moburst’s Innovative Projects

Digital Marketing Product Marketing Web Design Web Development
At Moburst, we’re passionate about transforming digital experiences with innovative UX/UI designs. This article delves into the challenges we faced, our creative solutions, and the impactful results we’ve achieved for leading brands like SYNLawn, Redefine Meat, and NewDay USA. Ready for an inside look at how we’ve helped top brands elevate their online presence? Dive […]
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What is Web Development?
Nir Lewinsohn
Nir Lewinsohn 04 July 2024

What is Web Development? A Comprehensive Guide

Digital Marketing Web Development
In the modern digital arena, attention spans are fleeting, and competition is fierce. Your website is your brand’s battleground—where first impressions are forged, trust is built, and conversions are won. Whether you’re a disruptive startup or an industry titan, a well-developed website is critical to creating sustainable success. Consider this: 75% of consumers admit they […]
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Google Search Generative Experience Guide
Hofit Mallachy
Hofit Mallachy 23 May 2024

Mastering Google’s AI Overviews: A Guide to SEO & Content in the Age of AI-Driven Search

Digital Marketing Industry News SEO
Google’s AI Overviews, previously known as Search Generative Experience (SGE) will redefine SEO and content creation as we know it. By integrating advanced AI, these overviews will change search results by prioritizing AI-generated snippets that compile information from multiple sources into a comprehensive answer.  This shift is not just a technical development—it’s a complete overhaul […]
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How to Comply with Google's EU User Consent Policy
Lital Castel
Lital Castel 18 April 2024

How to Comply with Google’s EU User Consent Policy

Digital Marketing Industry News Media Buying Mobile Marketing
As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.  Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.  While this compliance is […]
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How to Increase App Downloads
Lital Castel
Lital Castel 27 March 2024

Top 15 Ways to Increase Mobile App Downloads

ASO Media Buying Mobile Marketing Social Media Marketing
In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a […]
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What is Digital Marketing
Lital Castel
Lital Castel 12 March 2024

What is Digital Marketing?

Digital Marketing
Digital marketing stands at the forefront of today’s marketing strategies, blending technology and creativity to connect with a vast online audience. Digital marketing services encompass everything from search engine optimization (SEO) and social media campaigns to email marketing and pay-per-click (PPC) advertising. But it’s not just a set of tools; it’s a strategic approach, using […]
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How to Choose a Digital Marketing Agency
Jessica Abbadia
Jessica Abbadia 06 February 2024

How to Choose a Digital Marketing Agency

Digital Marketing
Discover the key factors for choosing the right digital marketing agency for your brand’s goals & KPIs.
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Email Marketing for Apps
Tim Green
Tim Green 25 January 2024

Email Marketing for Apps – Tips & Strategies

Digital Marketing Email Marketing Mobile Marketing
Email marketing has long been one of the most effective ways to promote and put your business on the map. This is mainly due to its versatility across almost every industry and audience, and its proven effectiveness in engagement and conversion rates. But how effective is email marketing for apps? And how can it be […]
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Benefits of UGC
Lital Castel
Lital Castel 22 January 2024

The Benefits of User-Generated Content

Digital Marketing Influencer Marketing & UGC
Discover the key benefits of user-generated content (UGC), from building brand trust and loyalty to enhancing SEO and organic traffic.
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When to Hire a Marketing Agency
Lital Castel
Lital Castel 28 December 2023

When Should You Hire a Marketing Agency?

Digital Marketing
Navigating the digital marketing landscape is a complex challenge for businesses of all sizes. With over 63% of companies increasing their marketing budgets in 2024, it’s clear that digital dominance is a critical goal for many. But how do you decide when to hire a marketing agency? The value of a full-service marketing agency lies […]
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what questions to ask a digital marketing agency
Maggie Criste
Maggie Criste
Team Moburst
Team Moburst 21 December 2023

What Questions to Ask a Digital Marketing Agency

Digital Marketing
Looking to boost your brand with the right digital marketing agency? Learn the key questions to ask to ensure a successful partnership.
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Moburst Celebrates 10 Years
Gilad Bechar
Gilad Bechar
Lior Eldan 19 December 2023

Moburst Celebrates 10 Years of Marketing Innovation: Our Top 10 Client Success Stories

Company News Digital Marketing
Over the last ten years, Moburst has grown from a spark of an idea into an award-winning, full-service mobile and digital marketing agency.  Through the ups and downs, including the COVID-19 pandemic and ever-changing economic landscapes, we’ve not just survived; we’ve thrived.  Throughout this journey, our global team has had the privilege of collaborating with […]
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How to Get Started With UGC
Team Moburst
Team Moburst 18 December 2023

How to Get Started with User-Generated Content (UGC)

Digital Marketing Influencer Marketing & UGC
Not sure how to get started with user-generated content (UGC)? Learn how to get UGC content to boost your brand’s growth and engagement with this easy-to-follow guide.
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Personalized Marketing
Team Moburst
Team Moburst 16 November 2023

Personalized Marketing – Definition & Examples

Digital Marketing
Personalized marketing is a crucial part of any marketing strategy to help strengthen customer relationships, brand loyalty, and increase ROI.
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Benefits of Influencer Marketing
Team Moburst
Team Moburst 14 November 2023

Accessing the Benefits of Influencer Marketing

Digital Marketing Influencer Marketing & UGC
Discover the game-changing benefits of influencer marketing for brands.
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Digital Solutions for Multi Location Businesses
Adplorer
Adplorer 12 November 2023

Maximizing Local Impact: Choosing the Right Digital Solution for Multi-Location Businesses

Digital Marketing
Learn how multi-location marketing software, combined with a digital marketing strategy, streamlines operations & simplifies business management.
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App Store Preview Videos Do's and Don'ts
Ian Griggs
Ian Griggs 30 August 2023

App Store Preview Videos – Do’s and Don’ts

ASO Creative Mobile Marketing
App store preview videos have the power to bring your app to life and greatly impact your ASO. Learn how to optimize them for long-term app success.
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Influencer Marketing vs UGC
Katie Williams
Katie Williams 15 August 2023

Influencer Marketing Vs. User-Generated Content (UGC): Which is Better For Your Brand?

Digital Marketing Influencer Marketing & UGC
Influencer Marketing and User-Generated Content (UGC) have emerged as indispensable strategies within digital marketing over the past decade. Although influencers and UGC creators contribute content for brands, they possess distinct advantages and strive to accomplish specific business goals. Discover how each of these strategies can drive brand success.
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How to Integrated Google Analytics 4 with Google Search Console
Lior shapira
Lior shapira 06 August 2023

How to Connect Google Search Console (GSC) to Google Analytics 4 (GA4)

CRO & Analytics Digital Marketing SEO
A step-by-step guide on integrating Google Analytics 4 and Google Search Console, and some insights you can get from that integration.
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How to Improve CTR on Facebook and Instagram
Elena Solovyeva
Elena Solovyeva 12 July 2023

6 Effective Tips to Boost Facebook & Instagram Ads CTR

Digital Marketing Media Buying Social Media Marketing
Every industry has the fundamental marketing objective of attracting more users and driving higher conversion rates. But to achieve that, you need to start at the beginning—with a click. As the costs of Facebook advertising continue to rise, ensuring your ads generate an optimal volume of clicks is one of the most critical elements to focus on. In this context, Click-through-Rate (CTR) becomes one of the most significant metrics to track and improve.
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How to Feel Like Your Users
Avinoam Boaron
Avinoam Boaron 11 July 2023

Stop ‘Thinking Like a User’ and Start ‘Feeling Like a User’!

Digital Marketing Product Marketing
In a world where marketers are going all-in and trying to sell their wares as if it were Vegas – know this: emotions beat rational choices every time.  Brands that understand what scares or bothers us the most and then provide the solution become our go-tos in an age of overwhelming options.
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The Magic of Authenticity in Influencer Marketing
Melanie Taylor
Melanie Taylor 05 July 2023

The Magic of Authenticity in Influencer Marketing

Digital Marketing Influencer Marketing & UGC
Authenticity is the foundation of any great influencer marketing strategy. Blending a mix of transparency, genuineness, and relatability, authentic influencer content has the power to cultivate relationships with consumers that convert to sales. 
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Bumble App Screenshots
Hagar Hoch
Hagar Hoch 04 June 2023

App Store Screenshots – Guide & Best Practices

ASO Creative Mobile Marketing
Originally Published on July 2021, Updated on June 2023 When browsing through app stores, users decide whether to keep exploring, download the app, or leave within the first 3-6 seconds. That’s why it’s crucial to have visually compelling screenshots that encourage conversions. App store screenshots are an essential marketing asset that showcases your app’s purpose […]
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Influencer Marketing
Lital Castel
Lital Castel 09 May 2023

How Do Influencers Increase Brand Awareness?

Influencer Marketing & UGC
In the marketing world, it’s not just about what you’re selling; it’s about who you’re selling it to. That’s where influencers come in. With their vast and engaged followings on social media, influencers have become a force to be reckoned with in the world of advertising. They have the power to take a brand from […]
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SEO & AI
Lior shapira
Lior shapira 17 April 2023

AI Content: Best Practices to Win the SERP

Digital Marketing SEO
As time passes, AI’s role in content creation is increasing. Tools such as Jasper.ai, ChatGPT, and more are creating AI-generated content that can captivate your audience. As a result, it is becoming increasingly beneficial to integrate AI into your organic marketing strategy to produce high-quality content that resonates with your target audience. However, many content […]
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Paid Search Strategies
Orad Eldar
Orad Eldar 04 April 2023

The Definitive Guide to Effective Paid Search Strategies

Digital Marketing Media Buying
“If you build it, they will come.” – Ray Kinsella, Field of Dreams  Wouldn’t it be nice if that’s how things worked in the real world? But as you’ve likely already discovered, customers don’t mystically appear and start flocking in your direction, no matter how much they may want or even need what you offer. […]
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Social Media Management
Talia Welka
Talia Welka 04 April 2023

5 Essential Steps for Hiring a Social Media Agency for Your Brand 

Social Media Marketing
In today’s increasingly digital world, having an effective social media presence is essential for your brand’s success. However, with so much competition (and with no sign of slowing down), standing out from the crowd and staying on top of trends is becoming more difficult than ever.  If you want to make a real impact in […]
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OTT Advertising Platforms
Lital Castel
Lital Castel 26 March 2023

What is OTT (Over-the-Top) Advertising and How Does it Work?

Digital Marketing Media Buying
The online video streaming industry is growing at a rapid pace, and the introduction of new services and features is helping it keep up with the changing times. Newer offerings like virtual reality, 4k resolution, and 360-degree videos have come as a result of this ongoing evolution, opening up new opportunities for advertisers as well.  […]
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Influencer Marketing Guide for brands
Lital Castel
Lital Castel 19 March 2023

Power Up Your Brand with TikTok Influencer Marketing: The Complete Guide

Influencer Marketing & UGC Social Media Marketing
The rise of social media has created new opportunities for brands to reach their target audiences. One of the most popular platforms for this is TikTok, a mobile-first platform that allows users to create and share short, creative, and engaging videos. As more brands join the platform, the need for influencer marketing campaigns is increasing […]
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Influencer Marketing Tools
Lital Castel
Lital Castel 14 March 2023

The Top Influencer Marketing Tools for Growing Your Business

Influencer Marketing & UGC
Influencer marketing has become one of the most popular and effective marketing strategies for businesses in recent years. It allows brands to tap into the power of influencers to reach their target audience. By leveraging the influence and credibility of online creators, brands can quickly build brand awareness and trust among consumers.  In this article, […]
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Micro Influencer
Lital Castel
Lital Castel 09 March 2023

Harnessing the Power of Micro-Influencers | The Ultimate Guide

Influencer Marketing & UGC
Micro-influencers are becoming increasingly important in influencer marketing strategies for businesses in various industries and sectors. In today’s crowded digital landscape, it can be difficult to cut through the noise. This is where micro-influencers come in.  This guide will cover everything you need to know about harnessing micro-influencers power, including what micro-influencer marketing is, how […]
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Influencer Marketing Strategy
Katie Williams
Katie Williams 09 March 2023

Unlocking the Secrets of a Successful Influencer Marketing Campaign: A Behind-the-Scenes Look

Influencer Marketing & UGC
In today’s digital age, social media platforms have become a significant marketing tool for businesses to reach their target audience. One of the most effective ways to use social media for marketing is through influencer marketing. Moburst’s influencer team’s primary responsibility is to identify and partner with influencers who have a significant following on social […]
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A/B testing for email marketing
Lital Castel
Lital Castel 28 February 2023

The Definitive Guide to A/B Testing Your Email Marketing Campaigns

Digital Marketing Email Marketing
Email campaigns are an excellent way for brands to reach out to customers and build relationships with them. But how do you know if your emails are working? A/B testing is the answer! In this guide, we will explore what A/B tests are and how to design effective tests that generate meaningful results. Read on […]
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Digital vs social media marketing
Lital Castel
Lital Castel 28 February 2023

Making the Most of Your Digital Presence: Social Media Marketing vs. Digital Marketing

Digital Marketing Social Media Marketing
When it comes to establishing an effective digital presence, business owners must consider the differences between social media marketing and digital marketing. Understanding their respective strengths and weaknesses is key in deciding which approach to focus on when it comes to building your company’s online presence.  In this article, we will compare social media marketing […]
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Social media trends for 2023
Mike Kresch
Mike Kresch 22 February 2023

The Future of Social Media: 9 Trends & Predictions for 2023 and Beyond

Industry News Social Media Marketing
Social media continues to be an ever-changing and powerful instrument for connecting people, brands, and businesses alike. With the advent of new technologies and platforms, it can be challenging to keep up with the latest trends in social media–especially when it comes to ensuring your brand is on top of the competition’s game.  From the […]
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Video marketing production tools
Ben Eshet
Ben Eshet 22 February 2023

Must-Have Production Tools to Take Your Video Marketing to the Next Level

Creative
Video marketing is an effective way to promote your brand, engage with your audience, and generate sales. Whether you are creating videos for social media, YouTube, or websites, having the right production tools on hand is essential for making your videos stand out from the competition.  In this article you’ll find the must-have production tools […]
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Digital Design Ideas
Lital Castel
Lital Castel 22 February 2023

10 Digital Campaign Design Examples to Inspire You for 2023

Creative
Are you ready to take your marketing campaigns up a notch in 2023? There’s no doubt that visual content is essential to any successful campaign. To help get you inspired for the year, we’ve collected 10 examples of campaign designs that are worth learning from.  From creative uses of typography to imaginative illustrations, these case […]
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YouTube influencer
Team Moburst
Team Moburst 20 February 2023

A Guide to YouTube Influencer Marketing

Influencer Marketing & UGC
Marketers and businesses are always looking for new ways to reach their target audiences, and one of the most effective methods is through YouTube influencer marketing. By partnering with popular YouTubers who have large followings that trust their opinions, brands can tap into a whole new group of potential customers. YouTube influencer marketing is an […]
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app store optimization
Team Moburst
Team Moburst 20 February 2023

How to Plan an App Store Optimization Strategy

ASO Marketing Strategy Mobile Marketing
The app stores are crowded places. With over six million apps available, it’s more important than ever to have an app store optimization (ASO) strategy in place. It’s the key to getting more downloads and achieving success in the app marketplace. ASO helps ensure that your app ranks higher in search results, so potential users […]
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Social Media marketing for apps
Lital Castel
Lital Castel 19 February 2023

The Power of Social Media Marketing for Mobile Apps

Mobile Marketing Social Media Marketing
As any experienced marketer knows, the power of social media shouldn’t be underestimated. Nowadays, marketers, brands, app owners, and businesses are leveraging social media to gain traction and reach potential users. With its low cost and high reach, social media provides an excellent opportunity to create visibility, engage customers and drive downloads.  This comprehensive guide […]
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Traditional media versus digital media
Lital Castel
Lital Castel 19 February 2023

The Relationship Between Traditional and Digital Media: What Businesses Need to Know

Digital Marketing
There’s no denying that the advertising landscape has transformed in recent decades. With the rise of digital media, traditional forms of advertising are starting to take a backseat. But what does this mean for businesses and brands? Do they need to ditch their traditional marketing efforts altogether and go digital? Or is there still a […]
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brand awareness components
Team Moburst
Team Moburst 16 February 2023

How to Increase Brand Awareness: Strategies, Tips, and Benefits

Digital Marketing
Are you looking for ways to increase your brand awareness and reach more customers? Then you’re in the right place. In this blog post, we’ll share some of the top strategies, tips, and benefits of increasing brand awareness. Whether you are an established business or just starting out, these tactics can help boost your visibility […]
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social media marketing platforms
Team Moburst
Team Moburst 15 February 2023

Uncovering the Different Types of Social Media Marketing Platforms

Social Media Marketing
Are you interested in learning about the different types of social media marketing platforms? Then you’re in the right place. Social media is at the forefront of daily life in the digital age. Over 58% of the global population are currently using social media and that number is on its way up. If you build […]
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Influencers
Lital Castel
Lital Castel 13 February 2023

Is Influencer Marketing on the Decline? Here’s Everything You Need to Know

Influencer Marketing & UGC
There’s no doubt that influencer marketing is a powerful tool in any brand’s marketing strategy. In fact, the industry’s market size is expected to reach a whopping $143 billion by 2030! But is this form of marketing really sustainable in the long run? Or is it expected to reach an inevitable decline like many other […]
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Choosing a Video Production Agency
Lital Castel
Lital Castel 13 February 2023

5 Tips to Choose the Right Video Production Agency for Your Brand

Creative Digital Marketing
As marketers or business owners, we know that video is an extremely powerful tool to reach an audience. But how do you ensure that your video production is engaging and effective? Choosing the right video production agency is key. In this article, we’ll cover five important tips to keep in mind when choosing one for […]
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Social media bio and profile
Lital Castel
Lital Castel 09 February 2023

How to Write a Great Bio for Your Business Social Media Pages

Social Media Marketing
Your social media bio is one of the first things people will see when they land on your profile, so it’s essential to make a good impression. In this article, we’ll share tips on writing an engaging and effective bio for your business’s social media pages.  Following these guidelines can help potential customers get a […]
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animation in multimedia
Lital Castel
Lital Castel 06 February 2023

Animation in Multimedia: What it is and Why You Should Care

Creative Digital Marketing
What do you think of when you hear the word animation? If you’re like most people, you probably think of cartoons. While it’s true that cartoons are a form of animation, there’s much more to it than that. Animation is a powerful tool that can be used to engage audiences and bring brands to life. […]
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Video Marketing
Lital Castel
Lital Castel 06 February 2023

How to Make an Effective Advertisement Video in 5 Easy Steps

Creative Digital Marketing Media Buying
In today’s digital world, videos are the most powerful medium for marketing and advertising. They are a great way to increase brand awareness and engage customers. However, creating an effective video advertisement is no easy task. It requires a lot of planning, effort, and creativity to create a video that stands out from the competition […]
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Traditional Marketing vs Digital Marketing
Lital Castel
Lital Castel 06 February 2023

Difference Between Traditional Marketing and Digital Marketing

Digital Marketing
The marketing landscape has changed dramatically in recent years with the rise of digital channels and platforms. So what’s the difference between traditional marketing and digital marketing? And which one is right for your business? Let’s take a look. With the advent of technology, there has been a dramatic difference between traditional marketing and digital […]
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female influencer taking a selfie
Lital Castel
Lital Castel 06 February 2023

Nano Influencer Marketing: The Complete Guide 

Influencer Marketing & UGC
Influencer marketing has become a staple in any social media marketing campaign. In recent years, many brands have been leveraging Nano Influencers to reach their marketing goals. But who are Nano Influencers, and how can they become an effective marketing tool for your business? Keep reading to find out everything you need to know about […]
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B2B Content Marketing Strategy
Lital Castel
Lital Castel 06 February 2023

Unlock the Power of B2B Content Marketing for Your Business

Digital Marketing
Content marketing is a powerful tool to help your business grow and reach its goals. B2B content marketing is no different, as it focuses on creating engaging content that appeals to a target audience and drives sales. In this article, we’ll discuss B2B content marketing, the benefits of a B2B content marketing strategy, how to […]
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Social Media
Talia Welka
Talia Welka 06 February 2023

How to Craft a Winning Social Media Marketing Strategy for Your Brand

Digital Marketing Marketing Strategy Social Media Marketing
Social media marketing has become increasingly crucial for brands looking to reach their desired goals. On average, people spend at least 2 hours out of their day scrolling through social media. This makes for an excellent opportunity to showcase your brand to new potential audiences! A social media marketing strategy can boost your brand’s social […]
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explainer video conversions
Team Moburst
Team Moburst 02 February 2023

What is an Explainer Video?

Creative Digital Marketing
Have you ever seen a video on a website that briefly explains the company’s products or services? Chances are, it was an explainer video. Explainer videos are short, engaging videos that, as the name implies, “explain” your company’s products or services in a simple and engaging way. They are used by businesses in almost every […]
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influencer marketing or celebrity endorsement
Team Moburst
Team Moburst 30 January 2023

The Difference Between Influencer Marketing and Celebrity Endorsement

Influencer Marketing & UGC
Are you looking to make your brand stand out? In this digital age, there are many ways to get your brand noticed. You can use social media, traditional media, or influencer marketing, to name just a few. A question many brands have when it comes to working with influencers is – what’s the difference between […]
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influencer marketing
Team Moburst
Team Moburst 30 January 2023

Influencer Marketing Industry Size

Influencer Marketing & UGC
Are you wondering how big the influencer marketing industry is and why it’s growing so rapidly? Well, you’ve come to the right place. In this blog, we will explore the influencer marketing industry and uncover the reasons for its rapid growth. What is Influencer Marketing? Before we dive into the growth of the industry, it’s […]
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organic marketing types
Team Moburst
Team Moburst 25 January 2023

Unlock the Power of an Organic Marketing Strategy

Digital Marketing Marketing Strategy Mobile Marketing
Organic marketing is a powerful tool for businesses that want to reach a broader audience and hit higher conversion rates. It is a strategy that focuses on using natural methods to reach potential customers and increase various important metrics. This type of marketing is often done through a combination of organic search, content, and social […]
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Team Moburst
Team Moburst 25 January 2023

What is Organic Search and How to Benefit from it?

Digital Marketing
Organic search is a powerful tool for businesses of all sizes seeking to increase their online visibility and reach. It is a great way to reach potential customers and increase website traffic. In this comprehensive guide, we will discuss what organic search is, why it’s important, how to rank in organic search results, SEO, organic […]
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brand components
Team Moburst
Team Moburst 17 January 2023

Brand Identity: What is it & How to Develop Your Brand’s Identity

Digital Marketing
When it comes to running a successful business, one of the most important aspects to focus on is brand identity. Brand identity is a combination of elements that distinguish your business from competitors and help create a connection with your customers. It’s an effective way to communicate the values, purpose, and USP of your company. […]
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organic search vs paid search
Team Moburst
Team Moburst 02 January 2023

Benefits of Organic Search Vs Paid Search

Digital Marketing
The digital marketing debate has been going strong for years: organic search or paid search? Which brings the best results? Which makes the most financial sense? In truth, the best approach is not to prioritize one over the other, but to combine both for a stellar digital marketing strategy. Join us as we delve into […]
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Team Moburst
Team Moburst 07 November 2022

Social Media Branding: Your Guide to Building a Brand

Social Media Marketing
Today, nearly every brand has a social media presence. You’d be hard pressed to find one that doesn’t. Whether they’re using Instagram, Twitter, Facebook, TikTok or another major player, businesses of all sizes are finding ways to build a brand on social media. But that doesn’t mean they’re marketing their brand on social media the […]
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Team Moburst
Team Moburst 10 October 2022

Creating the Right Voice for Your Brand on Social Media

Social Media Marketing
A brand is not a person. But why is it that when we think of certain brands, very specific characteristics come to mind? This is because successful brands have been focused on creating their brand voice. A brand voice is pervasive: it encapsulates the “personality” of the brand and is present across every touchpoint available.  […]
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Mike Kresch
Mike Kresch 16 June 2022

The Need for Brand Strategy and Performance Marketing Integration

Digital Marketing
One of the ongoing, inherent flaws in the broader marketing landscape is the clear delineation between brand strategy agencies and performance marketing agencies. This is not to say that you can’t have success by hiring both of them independently. For example, you can go through a rebranding initiative with one agency, while simultaneously executing a […]
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Team Moburst
Team Moburst 29 April 2022

What is Performance Based Marketing?

Digital Marketing
  Image Source: Unsplash ‍ Performance marketing is the practice of using digital advertising to drive measurable results for your business. This type of marketing is effective at getting your brand in front of people who are most likely to be interested in your services and products. Performance marketing can be used in many different […]
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Lital Castel
Lital Castel 31 March 2022

How to Write Great Copy for Social Media

Social Media Marketing
  Writing great copy for social media can be tricky when there’s no set formula, no one-size-fits-all approach. To start, great copy is subjective and entirely dependent on the audience. A style of writing that makes good copy effective for a food business’s Instagram account won’t necessarily make great copy for an advertising agency’s LinkedIn […]
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Team Moburst
Team Moburst 22 March 2022

10 Minute TikTok Change & Benefits

Social Media Marketing
The ultimate short-form video platform is no longer just a short-form video platform at all. In a recent announcement, TikTok revealed its plans to update the maximum video length on its platform from three minutes to a dramatically different ten minutes. Is this goodbye to snappy, addictive clips and hello to more in-depth vlogs?  Industry […]
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Team Moburst
Team Moburst 24 February 2022

E-Commerce Marketing Guide

Digital Marketing
  Whether you’re an avid Amazon Prime shopper or an ASOS new in browser, an eBay scourer or an Etsy fiend, the world of e-commerce is familiar to us all (nearly). The past two years have seen the E-commerce industry grow consistently – it’s set to comprise nearly 25% of total global retail sales by […]
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Team Moburst
Team Moburst 09 January 2022

Email Marketing Guide

Digital Marketing Email Marketing
  The first marketing email was sent way back in 1978 and resulted in $13 million in sales even then. Fast forward over four decades, and it’s clear to see that email marketing has well and truly stood the test of time. It’s reliable because it’s proven to have worked for so long and isn’t […]
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Hagar Seri
Hagar Seri 30 December 2021

What is Conversion Rate Optimization (CRO)?

ASO CRO & Analytics Mobile Marketing
  Conversion rate optimization is a type of marketing that, you guessed it, revolves entirely around optimizing your conversion rate. We may have just stated the obvious, but there’s a lot more to it that we’ll dive into below. CRO marketing is hugely important for businesses to focus on given that conversion rate is one […]
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Team Moburst
Team Moburst 18 October 2021

10 Ways to Grow Your TikTok Followers

Social Media Marketing
  TikTok is one of the new kids on the block in the social media sphere. Facebook has been around a whopping 17 years, Twitter an impressive 15 years, Instagram 11 years, and Snapchat 10 years, whereas TikTok has been around for just five. Despite being relatively late to the game, TikTok has done plenty […]
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Hofit Mallachy
Hofit Mallachy 17 October 2021

ASO vs SEO – Which is Better for Your Business?

ASO Digital Marketing Mobile Marketing SEO
  Is ASO just mobile SEO? Or is it different? Does an app need an ASO strategy and an SEO strategy? Can you use the same strategy for both? These are all common questions on the topic of ASO and SEO because, on the surface, the two seem so similar. They share similar names, their […]
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Team Moburst
Team Moburst 27 August 2021

Motion Graphics – Explanation & Examples

Creative Digital Marketing Mobile Marketing
  Motion graphics, like 2D animation or Computer Generated Imagery (CGI), is a type of animation. It’s commonly used in marketing for its ability to highlight particular actions on an app or website, to bring static images to life, emphasize call-to-actions and generally make textual and static graphic elements, anywhere, more engaging. Without even realizing […]
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Team Moburst
Team Moburst 15 August 2021

Animation for Marketing Guide

Creative Digital Marketing
  Animation is widely known for its artistic capabilities, but what about in the marketing world? It’s no secret that video has become one of the most effective marketing tools of the digital age. With its high conversion rates, engagement rates and ability to communicate effectively in numerous different contexts, it’s a versatile technique.  Animation […]
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Notifications Strategy
Lior Eldan 29 June 2021

10 Tips for Your Push Notifications Strategy

Marketing Strategy Mobile Marketing
There’s a lot of talk about the best way to acquire users, but equally important is how to retain those users. The key to app success is loyal users, as people who use it once and never return won’t bring you much value. When building a smart retention strategy, push notifications are your friend. It’s […]
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Team Moburst
Team Moburst 20 April 2021

How To Create An Explainer Video

ASO Creative
  The world of marketing videos is vast, with tens of different types such as informational videos, launch videos, product demos and explainer videos. In this blog we’ll cover everything you need to know about explainer videos specifically, from our top tips to a step-by-step guide and much more. Whether you’re a global company with […]
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Ariel Risman
Ariel Risman 11 January 2021

How to Build the Right Influencer Marketing Campaign for Apps

Influencer Marketing & UGC Mobile Marketing
Originally published on 01.19.19 and updated on 01.11.21. Influencer marketing has become a critical part of a successful brand’s marketing strategy. Whether major celebrity influencers like Kylie Jenner on Instagram, or micro bloggers in a Mom’s group, influencer marketing has caught the imagination of companies everywhere. With traditional marketing, you directly target the types of […]
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Nadav Pesti
Nadav Pesti 03 November 2020

How to Get the Most Out of Twitter Ads

Digital Marketing Mobile Marketing Social Media Marketing
  They may not be as talked about as Facebook or Google, but if you’re a marketer running mobile app install campaigns, you may want to give Twitter Ads a second look.  When used correctly they can generate quick wins that many marketers are missing out on, in addition to boasting some compelling advantages to […]
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Madeline Gershom
Madeline Gershom 14 October 2019

Getting The Most Out Of Mobile App Analytics

ASO CRO & Analytics Mobile Marketing
  One of the most powerful tools available to anyone in the world of mobile apps is mobile app analytics. You can get real-time stats on almost any metric you can think of, and use them to optimize and improve, as your app conquers the charts – and the world! There’s also a danger lurking […]
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Lior Eldan 02 August 2019

Understanding The Role of a UI/UX Agency

Web Design
Creating an amazing product with incredible functionality is great. Think about it. If users can’t actually use your product and access all of its functionalities, then your chances of being successful drop dramatically. Enter the worlds of User Interface (UI) and User Experience (UX). UI and UX ensure that users can interact with your product […]
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Team Moburst
Team Moburst 20 July 2019

Get The Best Results With The Right Creative Agency

ASO Creative Mobile Marketing
The right creative agency can give you the most incredible mobile creative solutions. Experience performance you never thought possible, as the mobile creative agency helps you craft eye-popping and jaw-dropping campaigns that wow users. The right creative partner will turbo-charge your most important metrics while positioning your brand for long-term success. As a premium creative […]
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Shany Hai
Shany Hai 13 May 2019

App Store Videos: Find Your Inspiration

ASO Creative Mobile Marketing
There are few things that capture a user’s attention better than an awesome video. You can be scrolling through a social media page or the app store when suddenly an incredible video catches your eye and makes you stop and take notice. We’ll look at different app store videos to help inspire you and give […]
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Gilad Bechar
Gilad Bechar 17 April 2019

App Promotion Using Influencers

Influencer Marketing & UGC Mobile Marketing
Influencer marketing has become a key channel for marketers, especially with the explosion of social platforms such as Facebook and Instagram. With over 1 billion monthly users, Instagram is perhaps the best-known of the platforms. It seems every time you scroll there’s either a well-known celebrity or a micro-blogger endorsing a product or service. The […]
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Shany Hai
Shany Hai 24 March 2019

Take Your App Store Video To The Next Level

ASO Creative Mobile Marketing
With millions of apps in both the app stores and only a few seconds to sell your app to potential users, it’s critical to maximize every tool at your disposal. One of the most important tools is your app store video. In this post, we’ll give you some tips, tricks, and pointers to make sure you […]
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Orad Eldar
Orad Eldar 08 January 2019

Why You Should be Utilizing Pinterest as a New Growth Channel

Digital Marketing Mobile Marketing Social Media Marketing
Many people were surprised when we picked Pinterest as one of our top new growth channels to watch. We backed this up with some impressive facts, not least the industry expert consensus around the power and potential of the platform. In Pinterest there is a proven channel, with a highly engaged audience, that is one […]
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Shany Hai
Shany Hai 04 December 2018

The Importance of Good Creatives Within Your App Page

ASO Creative Mobile Marketing
An ad with a breathtaking picture arrests our attention a whole lot more than one with tons of well-written copy. Sure, titles, descriptions and other elements of your page are super important. But it’s your creatives – both individually, and how they “pull together” for overall look and feel – that are your best opportunity […]
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Gilad Bechar
Gilad Bechar 10 February 2016

Food for Thought: Six Mobile Advertising Targeting Options We’d Like to See on Facebook

Mobile Marketing Social Media Marketing
Since launching “Facebook ads” in 2008, Facebook has become an advertising empire providing marketers with valuable user data to create highly personalized and targeted media campaigns. Earlier this year Facebook declared that advertisers can now utilize its user data to target consumer outside of Facebook and introduced mobile ads to its ad exchange network. The […]
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Lior Eldan 09 June 2015

Why App Store Video Previews Can Be Bad for Mobile Marketing

ASO Creative Mobile Marketing
This post was originally published on VentureBeat.     When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the […]
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app screens
Gilad Bechar
Gilad Bechar 25 November 2014

How to Bend Apple’s Video Preview Rules and Live to Tell the Tale

ASO Creative Mobile Marketing Product Marketing
This post was originally published on VentureBeat.     Among the many new and exciting features brought to us by iOS 8, app developers and marketers were especially enthusiastic about the possibility of presenting potential users with a video preview of their app. The 15-30-seconds-long trailer can demonstrate the wonders of your product in the […]
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