How Samsung Grew Galaxy Apps Downloads 79% and Social Followers 1,400%

Samsung approached Moburst to promote their Galaxy App Store to achieve more brand recognition, boost downloads, and increase their revenues. Thanks to our assistance, they achieved astronomical success, including a campaign that took home an international award!

Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps Best Brand Awareness Campaign by the Mobile Marketing Association (MMA) in New York City 2018, for our work promoting Samsung Galaxy Apps

We helped Samsung achieve +1,400% growth from downloads to social!

Objective

Samsung employed Moburst to increase downloads, retention, and revenue for their US-based app store, known as "Galaxy Apps." With over 70.2 million Samsung devices in the US, the objective was to promote the personalization features of the Galaxy device, including the Fonts and Themes stores.

Tactics

Using various media channels, Moburst identified distinct segments pertaining to different target audiences and launched corresponding campaigns. For instance, gamers were directed to the gaming section, while Galaxy advocates were guided to the Made for Samsung section. Furthermore, advanced design enthusiasts were offered font and theme options to help customize their phones to their liking.

Delivery and results

Our micro-segmentation strategy and personalized ads allowed us to achieve outstanding results: Downloads increased by 79%, Revenue increased by 36%, and Facebook page followers increased by 1400%.

testimonials

In Their Words

"It was fascinating to see how fast our brand awareness grew among users, which translated to an increase in engagement, downloads, retention and of course revenue. This was made possible thanks to clear and positive communication, as well as the on-the-spot response from Moburst throughout the entire work process."

Audrey Park, Samsung's Galaxy Apps Store Manager