Must-Have Production Tools to Take Your Video Marketing to the Next Level

Ben Eshet
Ben Eshet 22 February 2023
Must-Have Production Tools to Take Your Video Marketing to the Next Level

Video marketing is an effective way to promote your brand, engage with your audience, and generate sales. Whether you are creating videos for social media, YouTube, or websites, having the right production tools on hand is essential for making your videos stand out from the competition. 

In this article you’ll find the must-have production tools for video marketing, recommended by our video experts here at Moburst!

Keep reading to find out how you how to make your brand’s videos more engaging and effective.

What is Video Marketing?

Video marketing has become an essential tool for businesses of all sizes as it offers a multi-dimensional approach to attracting new customers and keeping existing ones engaged through visuals and sound. With the help of sophisticated technology and a few key pieces of equipment, your videos can now be seen by a much larger audience and have an even more significant impact.

Video marketing ad

The first step in creating compelling video content is understanding what production tools are necessary to produce high quality visuals and audio. From cameras and tripods to lighting equipment and editing software, having access to these tools will ensure your videos reach their full potential.

Must-Have Production Tools For Video Marketing

In order to create professional-looking videos that capture attention online, there are certain production tools you should consider having on hand during filming:

  • Camera/Recording Device

A reliable camera or video recording device is essential when producing video content, as this will determine the visual quality of your end product.

Investing in a good-quality camera that offers 4k video resolution is important if you want your footage to look sharp when viewed directly on large screens such as TVs or computer monitors while also being able to upload online without degrading too much quality.

Camera used for video production
  • Tripod

A tripod helps keep handheld recordings steady, so movements aren’t jerky or distracting. Additionally, using a tripod allows you to keep the focus on telling an effective story by offering smooth transitions between shots without needing multiple people operating one camera at once. 

  • Lighting & Sound Equipment

To properly light any subject matter in the frame, you need adequate source lighting, which means investing in company lights (LED panels or hot lights). Sound also plays an important role when it comes to capturing crystal clear audio since viewers often tune out when sound quality isn’t top-notch.

Having microphones (both boom mics for inside scenes and lavalier mics for outside scenes) available will also guarantee better recordings than relying on built-in camera options like microphone jacks, external speakers, etc.

  • Editing Software & Special Effects

A good piece of editing software is critical if you plan on doing post-production work with effects such as color correction, green screen, compositing, graphics, and more. All these bells & whistles may not be necessary for every brand, but they do offer plenty of flexibility along with creative control over final results. 

After selecting the right equipment depending on your budget, getting familiar with how each one works in conjunction with others is equally important, especially when it’s time to work on the finished product.

Tips For Making Your Videos Engaging & Effective

Creating compelling video content can be challenging if you don’t have basic storytelling fundamentals down pat, so here are some tips for making sure your videos really shine:

Video marketing production equipment

Planning Your Content

  • Before shooting your video, ensure that you have clear objectives set out, along with clear scripts that align with those objectives. Then, break down each scene into manageable chunks, so you don’t get overwhelmed during production days.
  • Next, figure out how to best utilize available resources, ensuring some visually exciting element in every shot (using lighting props, backgrounds, etc.). You can choose to add some music to the equation, but make sure to keep the balance between narrative, visuals, and sounds. 

Using Storytelling Techniques

Storytelling techniques are one of the most powerful and effective ways to engage an audience during video production for marketing. By creating a story, you can draw in your viewers, capture their attention, and hold it until the very end.

  • When used in combination with engaging visuals and sound design, storytelling techniques have the power to transport viewers into another world – immersing them in your brand’s story. Storytelling can also be used to convey emotion, create intrigue, and entertain viewers, all while delivering on your brand’s message or product information.

Additionally, storytelling allows for creative freedom when it comes to creating strong characters and arcs that take viewers on a journey. Whether you use classic tropes or create something entirely original, storytelling is an invaluable tool when developing videos for marketing purposes.

Reinforcing Your Brand Message

By leveraging the impact of visuals, sound, and stories, you can create compelling content that communicates your brand message in an effective and memorable way. Through a combination of thoughtful scripting, creative direction, and expert production quality, videos have the power to captivate viewers and convey complex ideas quickly. 

Additionally, videos can be used to demonstrate the unique values of your brand or product in an engaging manner that resonates with viewers. Reinforcing your brand’s message through video production means you can ensure every viewer receives the same consistent messaging from start to finish.

Video marketing agency

Video marketing is an essential part of any brand’s digital strategy. By hiring a video marketing agency, brands can take advantage of the expertise and resources such an agency offers. From advice and consultation on the best practices for creating high-quality videos to providing creative direction and support during production, a video marketing agency can ensure that every aspect of your project runs smoothly. 

Furthermore, you’ll be able to have access to the latest tools and technologies to help make your video stand out from the competition. With their deep understanding of various platforms such as YouTube, Facebook, Instagram, and TikTok, video marketing agencies can provide valuable insights on how to get the most out of each platform.

Ben Eshet
Ben Eshet
Ben is the Head of Video and a partner at Moburst. He's is the co-founder and creative manager of Clutch, an animation and digital studio acquired by Moburst. With over 18 years of experience, he has produced hundreds of impactful pieces for a diverse range of businesses, including engaging animation videos, TV productions, and more.
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