10 Digital Campaign Design Examples to Inspire You for 2023

Creative

Lital Castel 22 February 2023

Are you ready to take your marketing campaigns up a notch in 2023? There’s no doubt that visual content is essential to any successful campaign. To help get you inspired for the year, we’ve collected 10 examples of campaign designs that are worth learning from. 

From creative uses of typography to imaginative illustrations, these case studies show what’s possible when you combine great visuals and impactful messaging. So take a look and see what you can come up with for your next campaign. Who knows, maybe you’ll end up on this list next year!

Let’s get started.

1. Nintendo Switch – Valentine’s Day Campaign: “Find Your Player Two”

Nintendo’s Valentine’s Day campaign truly captured the message behind their innovative hand-held console, the Nintendo Switch. The iconic British photographer Arnhel de Serra was commissioned to capture candid and lively shots that feature potential couples finding each other through playing Nintendo Switch titles. The result highlighted a few of the console’s prominent benefits, such as portability and co-op gaming features. 

• By promoting an engaging message and memorable images that both gamers and those enthralled with the technology can appreciate, Nintendo Switch’s Valentine’s Day campaign design successfully combined love and gaming in a fun and creative way.

2. Spotify Wrapped Mobile Campaign (2022)

Spotify Wrapped is an anticipated campaign that consumers love sharing across social media. Each year, the company surprises its audience with creative and engaging concepts that truly feel personalized for every type of user. 

• The creative team behind the 2022 Spotify Wrapped Campaign decided their primary focus should be self-expression and play. Their interpretations of this concept were manifested through an evolution of design. They utilized bold lines and vibrant colors that reflect how music has the power to bridge different genres and unite varied cultures. 

The design team used these themes in a visually pleasing way while promoting the unique diversity of Spotify’s library. This energizing and lively campaign design definitively encapsulated music’s connective power.

3. Discovery Network – ASO Campaign by Moburst

The Discovery Network recognized the need to stand out in an increasingly crowded mobile landscape and chose Moburst, a leading mobile marketing agency, as its strategic partner. 

• The engaging visuals and clean designs led to the campaign’s immediate success. By combining creative expertise with powerful analytics, Moburst helped the Discovery network succeed in reaching a larger yet more targeted audience and gaining greater organic promotion and visibility via the app stores. 

4. Waze Ads – Facebook Ad Campaign

With a focus on local businesses, Waze Ads conducted a campaign to allow companies to get advertised to customers using the Waze map. The goal was to effectively drive businesses to utilize Waze Ads to promote and attract customers to their location. 

• Aside from the clever idea behind this promotional endeavor, what made this case study stand out was its impressive visuals. The ad graphic successfully utilized Waze’s familiar interface and visualized the desired concept with a straightforward, easy-to-understand design.

The company also leveraged a subtle play on words in the graphic’s ad copy, “put your business on the Waze map,” which encouraged high levels of engagement from potential customers.

5. Hello Fresh – Black Friday Facebook Ad Campaign 

The success of any marketing campaign relies heavily on visuals, and Hello Fresh’s Black Friday Facebook ad campaign proves this to be true. By leveraging highly creative, attention-grabbing graphics featuring delicious food, their Facebook campaign made it difficult for potential customers to pass up an enticing deal. 

• Through strategic placement and a clear message encouraging customers to enjoy nine free meals with their Black Friday sale, they effectively captured their social media followers’ attention and attracted more sales.

This case study proves that visuals can become a powerful web marketing tool if you’re marketing food products or services. A captivating design can truly make all the difference for successful marketing campaigns.

6. Abide – ASO Campaign by Moburst

Abide hired Moburst to develop innovative promotional design tactics, bringing the app immense success and recognition within the competitive digital marketing sphere. Their collaborative strategy resulted in an award-winning app that stands out for its clever use of digital assets.

• The designs included the brand’s signature characteristics that differentiate it from the competition, such as the app’s unique focus on Christian meditation, to ensure it reaches the right audience.

By utilizing strong messaging with Moburst’s expertise and customized approach, Abide was able to set itself apart from competitors and broaden its audience. Both brands continue to work together to remain ahead of emerging trends, effectively seize opportunities, and improve user experience across the board. 

7. Disney+ – 1 Month of Disney+ for $1.99 Digital Campaign 

Disney+’s 1-month promotion for just $1.99 was a creative undertaking to drive sales and maintain customer loyalty for the subscription service. The campaign ran towards the end of 2021 and was carefully designed by the acquisition marketing teams of Disney+, integrating content access with pricing and restrictions tastefully. 

• The designs included a range of catalog offerings with attractive promotional discounts, melding quality with value and delivering a winning combination that no one could resist.

Whether it’s new titles or popular favorites, this unbeatable price tag has impacted the market and encouraged other streaming services to create similar end-of-the-year deals.

8. Helix – Email Marketing Campaign 

Helix’s email marketing campaign created a customized experience for its customers. It demonstrated the brand’s approach; a personalized sleeping experience based on customers’ needs.

• To further impress this message, they visualized real customer data in their emails, providing the information their customers needed to make an informed decision based on their individual needs.

The brand has created a unique experience that stands out from other email marketing campaigns by providing a tailored approach to mattress shopping. They’ve proven the power of tailored content, driving success and engagement with their customers on an entirely new level.

9. Wix – Instagram Ad Campaign

Highlighting your service or product’s best features and benefits should always be a top priority, especially when it comes to creating marketing designs.

Wix‘s Instagram ad campaign did just that. The combination of navy blue and tangerine orange creates an eye-catching palette that jumps off the page, with complementary shapes and text adding interest. The ad highlighted the psychological principles of high-converting sites through enticing copywriting and visual elements.

In addition, the abstract-style infographic neatly summarizes the case study showcased in an informative yet engaging way for viewers to understand quickly at a glance. 

10. Sony – Bravia OLED Campaign 

Sony‘s recently launched BRAVIA OLED TV campaign became a success by utilizing a microsite, third-party banners, and social media ads to reach the brand’s target audiences. The brand hired Patroids to craft a well-planned strategy focusing on clean visuals and clear messaging.

• This unique approach enabled the brand to impact as many consumers as possible while reinforcing the concept of its latest TV models. It was paramount to audience engagement that each element of the campaign be leveraged in just the right way – and Sony nailed it with their campaign design.

All the campaigns and designs mentioned above are great examples of how hiring a creative marketing agency can help your brand’s campaign achieve great results. Through thoughtful design, digital media, and content creation, you’ll be able to effectively reach your target audience and consistently stay one step ahead of the competition.

Lital Castel

Lital is Moburst’s Content Manager & Email Marketing Specialist. She specializes in coming up with engaging ideas and research to capture the trendiest topics in the digital and mobile marketing world. She is passionate about productivity and optimizing your day, but you can probably find her playing video games while cuddling with her dog on the couch to wind down at the end of a long day.

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