How Redefine Meat Drew 50,000+ Waitlist Sign-Ups Before Its European Launch

After working on a website redesign with Moburst, Redefine Meat was so impressed that they hired us to launch their product in four European countries. To accomplish this, Redefine Meat needed to generate brand awareness and a customer base in each country, even though their products were not yet commercially available. Once demand was created, restaurants and other potential partners would jump on board to carry Redefine Meat.

After evaluating various marketing strategies, we recognized the necessity of generating demand from both restaurant partners and individual consumers. Our first step was to create and run a hyper-targeted lead-generation campaign, which targeted restaurant owners that would benefit from serving Redefine Meat's products in their restaurants. As a second step, Moburst launched a large-scale, broader awareness campaign that featured an engaging array of visual assets designed to catch the consumer’s attention and generate awareness of Redefine Meat's game-changing products.

We launched a TikTok channel and achieved almost 16 million video views and 38 thousand followers in just 60 days! On Facebook, we received 82.5 Million impressions and 1.5 million engagements, both showing an increase of over 15,000%. Additionally, we built a subscriber waiting list of over 50,000 customers who couldn't wait to taste the products after the launch.