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Creative & Content

App Store Assets

Turning research into high-performing creatives

Most users arriving on an app store page will drop within 3-6 seconds. We, however, know what it takes to get them to stay longer, keep exploring, and ultimately, convert. App store creatives are the most powerful tool you have to impact your cost per download and organic trends.

Moburst leads the industry in terms of best practices when it comes to app store assets, having created some of the best-performing assets for the world’s leading brands.

Let’s Talk

Growing together is so much faster!

Conceptualization

Screenshots

App preview video

The icon

The secrets to app store success

Conceptualization

To stand out and get results, you need to think outside of the box. We’re experts in deep creative research, and coming up with ideas that are eye-catching, yet still in line with brand guidelines. We generate a number of concepts, based on features and key selling points. We aim to tell the story of the app, in an impactful and appealing way; including who it’s for, and why you need it.

Showcase

Case Studies

How Microsoft Copilot Grew iOS Installs Up to 134% Without Outspending the Competition
Microsoft Copilot is fighting for every single install. Microsoft needed a growth engine that compounds. That’s where Moburst came in.
+148% Top-1 keyword rankings improved on iOS
We helped skyrocket Upside’s organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.
In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.
women in shopping mall using upside app
+20% Decrease in Cost Per Install (CPI)
We exceeded the campaign goals by 98%!
Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!
+60% Savings in cost per install
Get your app into the Top 10!
Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results
+36% Uplift in Organic Installs
$5 Million in ASO Value Recognized!
The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.
+27% Organic Download Growth in Just 90 Days!
Enhancing keyword performance
Boosting app discoverability and install rates through vigorous optimization of app store page components
+60% increase in daily organic download volume
The campaign that reached a positive ROI in just a few months!
Vodio’s daily download volume increased by 560%
+560% Increase in app download volume
Become a leader in your field
Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field
+391% Increase in daily download volumes
Approve your conversion rate!
Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth
+57% Rise in Conversion Rates

FAQs

They include icons, screenshots, preview videos, and feature graphics that drive conversions.

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Top App Store Optimization (ASO) Agencies to Hire in 2026

Agency, Services & Vendor Selection ASO Mobile Marketing
To truly succeed in today’s competitive app marketplaces, App Store Optimization (ASO) is not just a strategy; it’s a necessity. With over 65% of app store downloads beginning with a simple keyword search, the impact of effective ASO cannot be overstated.  More than half (51%) of App Store keywords are generic, presenting a significant opportunity […]
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Gendered Marketing in the World of Apps: How Companies Segment Their Audiences
Asaf Vicci
Asaf Vicci 17 February 2025

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

ASO Creative Mobile Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]
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Celebrities and ASO
Asaf Vicci
Asaf Vicci 20 January 2025

The Celebrity Effect on App Store Optimization & Search Trends

ASO Industry Trends & Data Mobile Marketing Proof, Commentary & Industry Trends
In today’s world, it’s no surprise that celebrities hold a lot of search power. In 2025, global interest in celebrities remains as significant as ever, with certain figures attracting substantial attention depending on their virality.  Taylor Swift emerged as the most Googled person (according to Google Trends and Glimpse), garnering approximately 10.75 million searches in […]
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How to Optimize App Store Keywords for Better Rankings
Lior Eldan 27 August 2024

How to Optimize App Store Keywords for Better Rankings

ASO Core ASO & Algorithm Keyword Strategy & Research Mobile Marketing
Imagine this: Your app has caught a user’s eye while they’re browsing the App Store. But out of the thousands who see it, only 3.9% will actually tap that install button. On Google’s  Play Store, it’s common for apps to struggle with similarly low conversion rates.  These numbers reveal a stark reality—visibility alone isn’t enough. […]
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WWDC24 Key Updates for App Marketers and Developers
Lital Castel
Lital Castel 20 June 2024

WWDC24: Key Highlights & Insights for App Marketers and Developers

ASO Industry News iOS Updates & WWDC Platform News & Updates
Apple’s WWDC24 was a landmark event that brought many exciting updates to the company’s platforms, products, and services.  From the highly anticipated Apple Intelligence to iOS 18 and new marketing features in App Store Connect, we’re diving into everything app marketers and developers need to know to stay ahead of the game and maximize results—along […]
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Google Play Console Guide
Jessica Abbadia
Jessica Abbadia 23 May 2024

The Complete Guide to Google Play Console for App Marketers

ASO ASO Audit & Diagnostics Core ASO & Algorithm Mobile Marketing
Whether you’re an app marketer, owner, or developer, you know that getting your app onto the Google Play Store is only half the battle. You also need to ensure it’s optimized for search and visibility, effectively marketed to your target audience and delivers vital performance metrics to keep users engaged and coming back. Learn everything you need to know about the Google Play Console in this comprehensive guide.
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How to Increase App Retention Rate
Gilad Bechar
Gilad Bechar 02 May 2024

4 Simple Strategies to Improve Your App Retention Rate

App User Acquisition & Growth ASO Media Buying Mobile Marketing Retention & Lifecycle
With nearly 9 million mobile apps flooding the market, and the vast majority being available for free—it’s no surprise that the app landscape is more crowded and competitive than ever. Every day, thousands of new apps make their way into the app stores, pushing retention rates lower and making it incredibly easy for users to […]
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Moburst's Monthly Mobile Marketing News Roundup
Lital Castel
Lital Castel
Jessica Abbadia
Jessica Abbadia 28 March 2024

Moburst’s Monthly Mobile Marketing Roundup #13 

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Welcome back to the 13th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll delve into the latest updates on the potential TikTok ban in the US, Meta’s new AI-powered ad tools, the official date announcements and information on Google I/O and WWDC24, and much more. Let’s dive right in. Mobile Marketing News TikTok […]
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How to Increase App Downloads
Lital Castel
Lital Castel 27 March 2024

Top 15 Ways to Increase Mobile App Downloads

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Media Buying Mobile Marketing Social Media Marketing
In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a […]
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Mobile Marketing News Roundup
Lital Castel
Lital Castel
Jessica Abbadia
Jessica Abbadia 29 February 2024

Moburst’s Monthly Mobile Marketing Roundup #12 

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Welcome back to the 12th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll cover the latest mobile marketing news and updates for February 2024, including Google’s AI-powered Search Ads, Meta’s enhanced video ads insights, Apple’s latest App Store Connect updates, and much more. Let’s dive right in. Mobile Marketing News Meta Introduces ‘Engaged-View’ […]
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Mobile Marketing News
Lital Castel
Lital Castel 01 February 2024

Moburst’s Monthly Mobile Marketing Roundup #11 

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for January 2024. Stay ahead with industry insights, trends, new features, and updates.
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iOS App Marketing Guide
Jessica Abbadia
Jessica Abbadia 25 January 2024

The Complete Guide to iOS App Marketing 

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Mobile Marketing
Want to take your iOS app marketing strategy to the next level? This comprehensive guide will walk you through the ins and outs of leveraging app store optimization, user ratings and reviews, and CRO (conversion rate optimization) techniques for app success.
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Mobile Marketing News
Lital Castel
Lital Castel
Team Moburst
Team Moburst 27 December 2023

Moburst’s Monthly Mobile Marketing Roundup #10 

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for December 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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App Marketing Plan
Lital Castel
Lital Castel 27 December 2023

9 Steps to Crafting a Winning App Marketing Plan

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Mobile Marketing
Master the 2024 mobile market with our step-by-step app marketing plan, designed to elevate visibility and ensure sustained user engagement.
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Top ASO Case Studies
Jessica Abbadia
Jessica Abbadia 26 December 2023

App Store Optimization Case Studies to Inspire You in 2026

ASO Case Studies Mobile Marketing Proof, Commentary & Industry Trends
Explore the best app store optimization (ASO) case studies to inspire your strategy in 2024.
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Monthly Mobile Marketing News
Lital Castel
Lital Castel
Team Moburst
Team Moburst 30 November 2023

Moburst’s Monthly Mobile Marketing Roundup #9

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for November 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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Android App Marketing
Team Moburst
Team Moburst 20 November 2023

Android App Marketing – How Should You Promote Your App on Google Play?

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Mobile Marketing
Get insights on promoting your app on Google Play, crafting the best Android app marketing strategy & more.
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Mobile User Acquisition Agency
Lior Eldan 20 November 2023

Choosing the Ideal Mobile User Acquisition Agency: 2026 Guide

Agency, Services & Vendor Selection ASO Media Buying Mobile Marketing
Learn how to choose the best mobile user acquisition agency for your app and KPIs.
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Monthly Mobile Marketing News - October 2023
Lital Castel
Lital Castel
Team Moburst
Team Moburst 05 November 2023

Moburst’s Monthly Mobile Marketing Roundup #8

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for October 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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Monthly Mobile Marketing News
Team Moburst
Team Moburst 27 September 2023

Moburst’s Monthly Mobile Marketing Roundup #7

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for September 2023. Stay ahead of the game with industry insights, trends, new features, and updates.
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App Store Preview Videos Do's and Don'ts
Team Moburst
Team Moburst 30 August 2023

App Store Preview Videos – Do’s and Don’ts

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
App store preview videos have the power to bring your app to life and greatly impact your ASO. Learn how to optimize them for long-term app success.
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Moburst's Monthly Mobile Marketing Roundup august
Lital Castel
Lital Castel
Team Moburst
Team Moburst 28 August 2023

Moburst’s Monthly Mobile Marketing Roundup #6

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Discover the latest in mobile marketing for August 2023. Stay ahead of the game with industry insights, trends, new features, and updates.
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The-Symbiotic-Relationship-Between-Product-and-ASO
Jessica Abbadia
Jessica Abbadia 08 August 2023

The Symbiotic Relationship Between Product and App Store Optimization (ASO) 

ASO Mobile Marketing Product Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
Discovering success in the competitive world of mobile apps relies on getting noticed by users. App Store Optimization (ASO) is a crucial factor in increasing an app’s visibility and organic downloads. However, the effectiveness of ASO is directly linked to the quality and appeal of the app itself. This symbiotic relationship between the product and ASO empowers and influences one another to achieve optimal results.
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Moburst’s Monthly Mobile Marketing Roundup | July 2023
Team Moburst
Team Moburst 27 July 2023

Moburst’s Monthly Mobile Marketing Roundup #5

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) news & updates for the current month. In this edition, we’ll dive into Google’s updated privacy policy, Apple’s PPO changes, the exciting news about Meta’s SKAN 4.0 support, […]
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Moburst’s Monthly Mobile Marketing Roundup | June 2023
Team Moburst
Team Moburst 29 June 2023

Moburst’s Monthly Mobile Marketing Roundup #4

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) updates for the current month. In this edition, we’ll cover everything you need to know from Apple’s WWDC23, delve into some quality-of-life improvements to Google’s App Campaigns, and […]
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App categories
Jessica Abbadia
Jessica Abbadia 20 June 2023

How to Choose the Perfect App Category for iOS and Android

ASO Core ASO & Algorithm Keyword Strategy & Research Mobile Marketing
When it comes to optimizing your app’s visibility and discoverability in the crowded app stores, choosing the right category plays a crucial role in your App Store Optimization (ASO) strategy. The category you select for your app on both iOS and Android platforms can significantly impact its exposure to potential users and ultimately determine its success. This article will explore the importance of selecting the ideal app category on iOS and Android, how to do it, and the existing categories on each app store.
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Mastering Apple's Peer Group Benchmarks
Team Moburst
Team Moburst 08 June 2023

Mastering Apple’s Peer Group Benchmarks: The Ultimate Guide

Analytics, KPIs & Measurement App User Acquisition & Growth ASO Mobile Marketing
Are you curious about how your app stacks up against the competition? Apple’s Peer Group Benchmarks is the answer! Understanding peer group benchmarks is essential for any brand that wants to keep up with its competition and stay ahead of the curve. Using peer group benchmarks, you can compare your performance against other apps in […]
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Bumble App Screenshots
Hagar Hoch
Hagar Hoch 04 June 2023

App Store Screenshots – Guide & Best Practices

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
Originally Published on July 2021, Updated on June 2023 When browsing through app stores, users decide whether to keep exploring, download the app, or leave within the first 3-6 seconds. That’s why it’s crucial to have visually compelling screenshots that encourage conversions. App store screenshots are an essential marketing asset that showcases your app’s purpose […]
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Mobile Game Marketing Guide
Lital Castel
Lital Castel 05 May 2023

The Ultimate Guide to Mobile Game Marketing

App Marketing Strategy & Launch ASO Launch Strategy Mobile Marketing
Originally published on January 26th, 2022, and updated on May 5th, 2023. Did you know that the vast majority of money spent on mobile app stores is spent on games? With over 5.22 billion unique mobile phone users worldwide and over 5 million apps to compete with, it comes as no surprise that mobile games […]
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ASO App Store Optimization
Lital Castel
Lital Castel 04 May 2023

The Top 6 ASO Myths and What You Should Know Instead

ASO ASO Fundamentals & Terminology Core ASO & Algorithm
Are you looking to optimize your app store presence? App Store Optimization (ASO) is essential to any successful mobile app marketing strategy. With over 5 million apps available to download in the Apple App Store and Google Play Store combined, it’s more important than ever to stand out from the crowd. But how can you […]
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In-App Events
Team Moburst
Team Moburst 27 April 2023

In-App Events 101: The Complete Guide to Driving User Loyalty

App User Acquisition & Growth ASO Mobile Marketing Retention & Lifecycle
In a world with millions of apps available, users are constantly looking for exciting experiences that offer them something valuable. As the mobile app market continues to grow at a rapid pace, it’s more important than ever for businesses to find ways to differentiate themselves and keep users engaged on their journey. One powerful tool […]
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Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps
Jessica Abbadia
Jessica Abbadia 17 April 2023

Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps

ASO ASO Audit & Diagnostics Core ASO & Algorithm Mobile Marketing
Mobile app success depends heavily on user experience, with ratings and reviews playing a pivotal role in shaping public perception. In fact, users rely heavily on these metrics to gauge the worth of downloading and using an app. With ASO (App Store Optimization) now recognized as a critical facet of app development, ratings and reviews […]
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App Store Icon - SKAdNetwork 4.0
Eyal Levi
Eyal Levi 04 April 2023

The Complete Guide to SKAdNetwork 4.0: Everything You Need to Know

App User Acquisition & Growth ASO Mobile Marketing Privacy-First Measurement
Are you looking to get the most out of mobile performance advertising? If so, then SKAdNetwork is particularly relevant. Apple’s latest SKAdNetwork update, SKAdNetwork 4.0, was released in October 2022 – much to the surprise of the industry, who expected it to come at the end of the year.  In this article, we’ll provide an in-depth […]
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Moburst’s Monthly Mobile Marketing Roundup | March 2023
Team Moburst
Team Moburst 29 March 2023

Moburst’s Monthly Mobile Marketing Roundup #1

Algorithm Watch ASO Industry News Mobile Marketing Platform News & Updates
Staying current with the latest updates in the Mobile Marketing industry is essential for anyone who wants to stay ahead of market trends and gain an advantage over competitors. From new features and changes in regulations to tips on how to effectively promote your apps and stand out from the digital crowd – there are […]
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ChatGPT and ASO
Jessica Abbadia
Jessica Abbadia 26 March 2023

Is ChatGPT the Ultimate Game Changer for ASO?

AI App Discovery & Recommendations AI-Powered ASO & Agentic Search ASO
App Store Optimization (ASO) is a key process in app marketing, wherein marketers use various techniques to increase the visibility and ranking of their apps on app stores like Apple’s App Store and Google Play. This process is quite time-consuming and necessitates a great deal of testing and experimenting to identify the optimal combination of […]
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Google Play Store
Lital Castel
Lital Castel 20 March 2023

Google Play Store Ranking Factors Explained: How to Boost Your App’s Visibility 

Algorithm & Ranking Factors ASO Core ASO & Algorithm
If you’re an app owner, you probably already know visibility is the key to success. The higher your app appears in the Google Play store, the more chances people have of finding and downloading it. In this blog post, we’ll explain the ins and outs of the Google Play store search algorithm so that you […]
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Google Play Console Update
Jessica Abbadia
Jessica Abbadia 07 March 2023

ASO News – Google Play Console’s Surprising New Update

ASO Google Play Policy & Design Changes Industry News Platform News & Updates
Did you spot something unexpected in your recent Play Console Store Listing Acquisitions Report or conversion analysis? We’re here to tell you it’s not a mistake but rather a surprising new update.  Keep reading to learn how these changes can affect your app’s visibility & acquisition reports. Acquisition reports are essential tools for ASO marketers […]
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Video marketing production tools
Melissa Gruhin
Melissa Gruhin 22 February 2023

Must-Have Production Tools to Take Your Video Marketing to the Next Level

Creative
Video marketing is an effective way to promote your brand, engage with your audience, and generate sales. Whether you are creating videos for social media, YouTube, or websites, having the right production tools on hand is essential for making your videos stand out from the competition.  In this article you’ll find the must-have production tools […]
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Digital Design Ideas
Lital Castel
Lital Castel 22 February 2023

10 Digital Campaign Design Examples to Inspire You for 2023

Creative
Are you ready to take your marketing campaigns up a notch in 2023? There’s no doubt that visual content is essential to any successful campaign. To help get you inspired for the year, we’ve collected 10 examples of campaign designs that are worth learning from.  From creative uses of typography to imaginative illustrations, these case […]
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app store optimization
Team Moburst
Team Moburst 20 February 2023

How to Plan an App Store Optimization Strategy

ASO ASO Fundamentals & Terminology Core ASO & Algorithm Marketing Strategy Mobile Marketing
The app stores are crowded places. With over six million apps available, it’s more important than ever to have an app store optimization (ASO) strategy in place. It’s the key to getting more downloads and achieving success in the app marketplace. ASO helps ensure that your app ranks higher in search results, so potential users […]
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Choosing a Video Production Agency
Lital Castel
Lital Castel 13 February 2023

5 Tips to Choose the Right Video Production Agency for Your Brand

Creative Digital Marketing
As marketers or business owners, we know that video is an extremely powerful tool to reach an audience. But how do you ensure that your video production is engaging and effective? Choosing the right video production agency is key. In this article, we’ll cover five important tips to keep in mind when choosing one for […]
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animation in multimedia
Lital Castel
Lital Castel 06 February 2023

Animation in Multimedia: What it is and Why You Should Care

Creative Digital Marketing
What do you think of when you hear the word animation? If you’re like most people, you probably think of cartoons. While it’s true that cartoons are a form of animation, there’s much more to it than that. Animation is a powerful tool that can be used to engage audiences and bring brands to life. […]
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Video Marketing
Lital Castel
Lital Castel 06 February 2023

How to Make an Effective Advertisement Video in 5 Easy Steps

Creative Digital Marketing Media Buying
In today’s digital world, videos are the most powerful medium for marketing and advertising. They are a great way to increase brand awareness and engage customers. However, creating an effective video advertisement is no easy task. It requires a lot of planning, effort, and creativity to create a video that stands out from the competition […]
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explainer video conversions
Team Moburst
Team Moburst 02 February 2023

What is an Explainer Video?

Creative Digital Marketing
Have you ever seen a video on a website that briefly explains the company’s products or services? Chances are, it was an explainer video. Explainer videos are short, engaging videos that, as the name implies, “explain” your company’s products or services in a simple and engaging way. They are used by businesses in almost every […]
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App Store Optimization elements
Team Moburst
Team Moburst 30 January 2023

A Guide to App Store Optimization Terminology

ASO ASO Fundamentals & Terminology Core ASO & Algorithm Mobile Marketing
Are you a mobile app developer or marketer? Do you want to know more about App Store Optimization (ASO)? If yes, you’ve come to the right place. In this blog post, we’ll discuss what ASO means and the various terms related to App Store Optimization with a comprehensive ASO glossary.  What Does ASO Mean? ASO […]
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Team Moburst
Team Moburst 04 January 2023

iOS 16.1 Updates & Features in 2023

ASO Industry News iOS Updates & WWDC Mobile Marketing Platform News & Updates
iOS 16 came to us in September after months of waiting for an Apple update. Shortly after, in October, iOS 16.1 was released. This is the most up to date version.  According to Apple, “iOS 16 enhances [the] iPhone with all-new personalisation features, deeper intelligence, and seamless ways to communicate and share.”  Throughout this article, […]
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Lior Eldan 14 November 2022

Best ASO Tools – Data Comparison

ASO ASO Audit & Diagnostics Core ASO & Algorithm Mobile Marketing
This article was first published in Feb 2016 and has been updated in November 2022. In this article, we’ll be discussing the best ASO tools out there. Which app store optimization tools can you actually trust? Getting your company’s app noticed in the market place is the most important step in generating revenue. In order […]
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Nir Lewinsohn
Nir Lewinsohn 26 September 2022

Mobile App Development – How to Build An App

App Development ASO Product Marketing
  So, you are interested in app development and want to learn how to create a mobile app? Mobile is the go-to platform for consumers right now, with over 60% of all internet traffic coming from a mobile device. The growth and market penetration of mobile devices are so big that even Google changed entirely […]
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Team Moburst
Team Moburst 28 January 2022

Which Apps are Most Trending?

ASO Industry Trends & Data Mobile Marketing Proof, Commentary & Industry Trends
  The mobile marketing industry is no different to any other when it comes to the rise and fall of trends. There are app trends just like there are fashion and food trends. Getting your app featured in the Trending categories in the app stores is a great way to boost your ASO and downloads.  […]
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Jessica Abbadia
Jessica Abbadia 30 December 2021

What is Conversion Rate Optimization (CRO)?

A/B Testing & Product Page Optimization ASO ASO Creative & Conversion Optimization CRO & Analytics Mobile Marketing
  Conversion rate optimization is a type of marketing that, you guessed it, revolves entirely around optimizing your conversion rate. We may have just stated the obvious, but there’s a lot more to it that we’ll dive into below. CRO marketing is hugely important for businesses to focus on given that conversion rate is one […]
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Hofit Mallachy
Hofit Mallachy 17 October 2021

ASO vs SEO – Which is Better for Your Business?

ASO ASO Fundamentals & Terminology Core ASO & Algorithm Digital Marketing Mobile Marketing SEO
  Is ASO just mobile SEO? Or is it different? Does an app need an ASO strategy and an SEO strategy? Can you use the same strategy for both? These are all common questions on the topic of ASO and SEO because, on the surface, the two seem so similar. They share similar names, their […]
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Team Moburst
Team Moburst 20 September 2021

Google Play 2021 Policy Changes – ASO Guidelines

ASO Google Play Policy & Design Changes Industry News Platform News & Updates
  In the coming months the Google Play Store is set to make significant changes to its rules. In light of this, app marketers will have to significantly revamp their Play Store screenshots, as well as their best practices for App Store Optimization. The changes set to hit this year will affect everything from metadata, […]
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Team Moburst
Team Moburst 27 August 2021

Motion Graphics – Explanation & Examples

Creative Digital Marketing Mobile Marketing
  Motion graphics, like 2D animation or Computer Generated Imagery (CGI), is a type of animation. It’s commonly used in marketing for its ability to highlight particular actions on an app or website, to bring static images to life, emphasize call-to-actions and generally make textual and static graphic elements, anywhere, more engaging. Without even realizing […]
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Team Moburst
Team Moburst 15 August 2021

Animation for Marketing Guide

Creative Digital Marketing
  Animation is widely known for its artistic capabilities, but what about in the marketing world? It’s no secret that video has become one of the most effective marketing tools of the digital age. With its high conversion rates, engagement rates and ability to communicate effectively in numerous different contexts, it’s a versatile technique.  Animation […]
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AppTweak
AppTweak 06 August 2021

How to Optimize Your App Keywords

ASO Core ASO & Algorithm Keyword Strategy & Research Mobile Marketing
In this blog, AppTweak, leading ASO tool for apps and games driven by data science, explains all about keyword optimization on the App Store and on Google Play. Read on to learn about App Store Optimization, the importance of keyword optimization in increasing your app’s visibility and driving downloads, and AppTweak’s 4-step process to effective […]
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Team Moburst
Team Moburst 18 July 2021

What is Google Play Explore – Case Study

ASO Case Studies Mobile Marketing Proof, Commentary & Industry Trends
  If you’re familiar with ASO then you’re probably familiar with the mystery black box that is Google Play Explore. Unlike Search Traffic, Explore Traffic includes all visitors who reached an app listing through exploring the Google Play Store. There’s no direct search involved, meaning no direct user intent. You may be wondering why this […]
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Team Moburst
Team Moburst 20 June 2021

In-App Purchases vs Subscription Models

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Mobile Marketing
Back in 2008, the App Store first launched with only 500 apps. Fast forward a little over a decade and 2.22 million apps are now available for users to choose from. Each day almost 1,500 new apps are added, so finding new ways to heighten your presence has never been more important and never more […]
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Orad Eldar
Orad Eldar 30 May 2021

Conducting an Effective Competitive Analysis

App Marketing Strategy & Launch ASO Competitor Research Media Buying Mobile Marketing
This post was first published 12/08/20, and was updated on 05/30/21. As Steve Jobs was known to say “good artists borrow, great artists steal.” Certainly not to be taken literally, a tremendous amount of value can be gleaned from embracing the successes (and failures) of your competition. Investing in app competitor analysis can pay dividends […]
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Team Moburst
Team Moburst 12 May 2021

Cats & Marketing – What about it?

ASO Proof, Commentary & Industry Trends Thought Leadership & Opinion
On one of our latest morning syncs, we got interrupted by the two new cats that one of our team members adopted. Two kittens running around the computer fighting each other with their tiny little white paws, we were all sharing this “awwwwwe” face together, yes it was special. We started to raise questions like, […]
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Adjust
Adjust 26 April 2021

What Makes A Good User Acquisition (UA) Strategy: Adjust Guest Post

App User Acquisition & Growth ASO Media Buying Mobile Marketing Paid UA Channels
  This is a guest post from Adjust, mobile attribution, analytics and fraud prevention company. A well-rounded user acquisition (UA) strategy is vital for apps aiming to grow their user base. If you don’t have a strategy, you’re left to guess what’s effective — and will miss out on swathes of opportunities to optimize, convert […]
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Team Moburst
Team Moburst 20 April 2021

How To Create An Explainer Video

ASO ASO Creative & Conversion Optimization Creative Visual Assets (Screenshots, Icon, Video)
  The world of marketing videos is vast, with tens of different types such as informational videos, launch videos, product demos and explainer videos. In this blog we’ll cover everything you need to know about explainer videos specifically, from our top tips to a step-by-step guide and much more. Whether you’re a global company with […]
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Team Moburst
Team Moburst 08 October 2020

What is iOS 14’s New App Clips Feature?

ASO Industry News iOS Updates & WWDC Mobile Marketing Platform News & Updates
  Apple’s App Store is a heavily saturated marketplace, offering millions of apps at your fingertips. How do you decide which app to download next? Do you even have enough storage on your phone to download more apps? It’s safe to say it’s a competitive world out there, so anything new to leverage is a […]
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Team Moburst
Team Moburst 07 September 2020

Apple Delays IDFA Changes and Google’s Response to the Planned Updates

ASO Industry News iOS Updates & WWDC Media Buying Platform News & Updates
  Apple’s iOS 14 IDFA Updates Delayed In a win for developers, this week’s hot mobile marketing news is Apple’s announcement regarding the delay of its iOS 14 privacy measures that were set to be implemented this month. The changes sent waves of panic across the industry as they would essentially kill the IDFA, which […]
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Team Moburst
Team Moburst 19 August 2020

New Google Play Console Update 2020

ASO Google Play Policy & Design Changes Industry News Platform News & Updates
  It’s not breaking news that Google Play Console has, for many years, been lacking in insights and usability for developers and app marketers. But, it seems like prayers have finally been answered – GPC has had an update! About time, right?  Every page on GPC has had an update, aimed at making it more […]
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Lior Eldan 15 July 2020

What are Apple Search Ads?

App User Acquisition & Growth Apple Search Ads / Apple Ads ASO Media Buying Mobile Marketing
First published on March 9th, 2017. One of the best mobile marketing channels, Apple Search Ads, can provide an average app conversion rate of about 50%. Its high conversion rate, higher than its main competitors Facebook Ads and Google Ads, comes from the fact that over 65% of all app downloads are organic with high […]
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Eyal Levi
Eyal Levi 06 July 2020

How App Deep Linking Helps You Improve Your Conversions

ASO ASO Creative & Conversion Optimization Custom Product Pages & Deep Linking Mobile Marketing
Deep linking. Doesn’t sound like much by name, does it? Well, we can assure you that it’s certainly a name worth knowing in the mobile marketing world. App deep linking is growing in importance because it benefits both app marketers and users alike. It removes friction from, and therefore optimizes, the user journey. This makes […]
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Team Moburst
Team Moburst 02 July 2020

iOS 14 Updates: What it means for ASO & Organic Mobile Growth

ASO Industry News iOS Updates & WWDC Platform News & Updates
Apple is releasing the new iOS 14 in September. We’ve analyzed its new feature to see how it will affect ASO & overall organic traffic acquisition.
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Team Moburst
Team Moburst 27 June 2020

Moburst’s WWDC 2020 & iOS 14 Roundup

ASO Industry News iOS Updates & WWDC Platform News & Updates
WDCC 2020 is in the books and it should come as no surprise that iOS 14 and its impacts on ASO are no doubt at the top of our list.
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Team Moburst
Team Moburst 14 June 2020

Why ASA and ASO Should Be Friends

App User Acquisition & Growth Apple Search Ads / Apple Ads ASO Media Buying Mobile Marketing
App Store Optimization: The Moburst Way At Moburst, each month we perform a meticulous evaluation for all of our clients’ app store performances, optimizing & updating signature elements to ensure maximum organic app visibility & installs. This analysis, amongst other things, includes an interpretation of the trends we are seeing. Based on the given data, […]
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Team Moburst
Team Moburst 18 May 2020

How to Perform Your Own ASO Audit

ASO ASO Audit & Diagnostics Core ASO & Algorithm Mobile Marketing
Our expert tips based on proven techniques and analysis will have you well on your way to an efficient and effective ASO strategy in no time.
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Team Moburst
Team Moburst 04 April 2020

AppStore chooses for us which screenshots it displays in organic results!

A/B Testing & Product Page Optimization ASO ASO Creative & Conversion Optimization Industry News Mobile Marketing
  On a recent ASO review we made for one of our clients, we came across an interesting phenomenon: in iOS search page, when searching for a branded keyword, the first organic listing showed screenshots 4, 5 & 6 instead of 1, 2 & 3. This is how it looks: Confusing? No, no. It’s quite […]
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Team Moburst
Team Moburst 12 March 2020

Apple Updates its App Store Review Guidelines, Aimed at Improving User Experience

ASO Industry News iOS Updates & WWDC Platform News & Updates
On 4th March 2020, Apple informed developers of their new App Store Review Guidelines. The most notable changes will impact:  Replies to reviews Spam Push notifications Sign in with Apple Data collection and storage Mobile device management  Although these changes seem minimal, they can have a big impact. What does this all mean? Responses to […]
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Team Moburst
Team Moburst 16 February 2020

No AppStoreConnect Bug (iOS 13) Is Going to Stop Us

ASO Industry News iOS Updates & WWDC Platform News & Updates
  A bug that’s been sowing havoc among the ASO community and mobile marketing agencies for the past six months has been fixed.  The bug caused some aspects of app analytics on App Store Connect to be distorted. Specifically, compromised Search Impressions made it quite difficult for ASO professionals to measure app performance and the […]
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Team Moburst
Team Moburst 08 December 2019

Best Metadata Practices Following Google Play Store Update

ASO Google Play Policy & Design Changes Platform News & Updates
  If your app store ranking has been failing you lately it’s probably due to a Google app store update announced recently. The update has affected certain apps more than others, mostly depending on the subject matter of the app as well as on metadata formatting issues. Along with a few other amendments, the Developer […]
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Team Moburst
Team Moburst 14 October 2019

Getting The Most Out Of Mobile App Analytics

Analytics, KPIs & Measurement App User Acquisition & Growth ASO CRO & Analytics Mobile Marketing
  One of the most powerful tools available to anyone in the world of mobile apps is mobile app analytics. You can get real-time stats on almost any metric you can think of, and use them to optimize and improve, as your app conquers the charts – and the world! There’s also a danger lurking […]
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Team Moburst
Team Moburst 27 September 2019

How To Launch An App

App Development ASO Mobile Marketing
The app economy is booming. Apps have become an integral part of billions of people’s lives, whether it be Uber or Whatsapp, games or fitness platforms. Apps generate $101 billion dollars in revenue annually, and this has been growing at over 20%. Your app deserves to be up there with the best of them. The […]
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Team Moburst
Team Moburst 25 September 2019

5 Ways iOS 13 Will Impact ASO

ASO iOS Updates & WWDC Platform News & Updates
September is typically the month of iOS release and this year, iOS 13 was released on September 19th. Many users were waiting rather impatiently for new and trendy features like the customized emoji (memojis) and new Siri. Others are eager for the promise of stronger privacy and faster performance.  For app developers and marketing managers, […]
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Lior Eldan 24 September 2019

Google Play Store’s Fresh New Look – September 2019

ASO Google Play Policy & Design Changes Platform News & Updates
  Updated February 25, 2020 With billions of active users searching Google’s Play Store each month, Google continues to enhance the overall app discovery experience.  Each time the technology giant modifies the Play Store more than just users are affected by the changes.  It’s important for app developers and ASO managers to stay on top […]
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Team Moburst
Team Moburst 01 September 2019

Google Reporting Error

Algorithm Watch ASO Platform News & Updates
“Starting 25th July 2019, a majority of traffic from other acquisition channels has been incorrectly classified as ‘Play Store (organic)’. We are working to resolve this issue.” This error has affected the data for July for some of our clients. There is a drastic surge in data for organic store listing visitors and first-time installers […]
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Team Moburst
Team Moburst 30 August 2019

Content assets for the new GP Tags

ASO Google Play Policy & Design Changes Platform News & Updates
In August Google introduced different updates to their Play Store that provides a clean look and an overall better user experience. Amongst these new features is one that is crucial for ASO purposes: the addition of tags. Google listed over 150 global tags and now allows developers to use up to 5 tags for app […]
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Lior Eldan 05 August 2019

Top App Metrics – Which KPIs should you Track?

Analytics, KPIs & Measurement App User Acquisition & Growth ASO Mobile Marketing
Digital marketing has one extreme advantage over old media – everything is trackable! By tracking your app metrics, you can have a better understanding of how your marketing campaigns are performing, how your app interacts with users and where your revenue is coming from. Defining a set of app KPIs and constantly analyzing the data […]
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Team Moburst
Team Moburst 20 July 2019

Get The Best Results With The Right Creative Agency

Agency, Services & Vendor Selection ASO Creative Mobile Marketing
The right creative agency can give you the most incredible mobile creative solutions. Experience performance you never thought possible, as the mobile creative agency helps you craft eye-popping and jaw-dropping campaigns that wow users. The right creative partner will turbo-charge your most important metrics while positioning your brand for long-term success. As a premium creative […]
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Gilad Bechar
Gilad Bechar 11 July 2019

Managing App Store Ratings and Reviews

ASO ASO Audit & Diagnostics Core ASO & Algorithm Mobile Marketing
Mobile app store reviews and ratings in different app stores are great assets when it comes to the algorithms that prioritize your app’s ranking and discoverability. In today’s competitive marketplace, apps need to stand out amongst the competition. If there’s an app similar to yours with higher ratings or better app reviews, potential users are […]
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Team Moburst
Team Moburst 13 May 2019

App Store Videos: Find Your Inspiration

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
There are few things that capture a user’s attention better than an awesome video. You can be scrolling through a social media page or the app store when suddenly an incredible video catches your eye and makes you stop and take notice. We’ll look at different app store videos to help inspire you and give […]
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Team Moburst
Team Moburst 10 April 2019

App Store Success: Learning From The Best | Health & Fitness Category

ASO Case Studies Mobile Marketing Proof, Commentary & Industry Trends
In this series, we take a look at leading apps in various App Store categories, investigate factors leading to their success, and unpack their creative strategies to gain real-world learnings. Our last post looked at the Games Category within Google Play. In this post, we’ll be checking out the “Health & Fitness” category in Apple’s […]
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Team Moburst
Team Moburst 24 March 2019

Take Your App Store Video To The Next Level

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
With millions of apps in both the app stores and only a few seconds to sell your app to potential users, it’s critical to maximize every tool at your disposal. One of the most important tools is your app store video. In this post, we’ll give you some tips, tricks, and pointers to make sure you […]
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Team Moburst
Team Moburst 12 March 2019

App Store Success: Learning From The Best | Games Category

ASO Case Studies Mobile Marketing Proof, Commentary & Industry Trends
In this series, we’ll take a look at some of the leading apps out there, and what they’re doing right (and wrong!). We’ll unpack their creative strategies and look at real-world learnings when it comes to App Store success. In this particular post, we’re going Android, taking a look at the Google Play Store. Specifically, […]
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Gilad Bechar
Gilad Bechar 08 February 2019

How To Focus On The Right Events Through The User’s Journey

App User Acquisition & Growth ASO Retention & Lifecycle
Understanding the user journey, and focusing on the right events over the course of that journey, is one of the most important exercises for anyone in the world of mobile to perform. Of course, that journey will differ from platform to platform, campaign to campaign, and even from user to user. Instead of throwing up […]
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Lior Eldan 31 January 2019

The Current State of App Discoverability

ASO Industry Trends & Data Proof, Commentary & Industry Trends
The mobile app landscape in 2019 is filled with challenges and opportunities. Some of the biggest challenges include standing out among the over 4 million apps in the App stores, competing with the big brands, and being discovered. On the other side of these challenges, however, lie tremendous opportunities for app success in 2019. We’ll […]
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Team Moburst
Team Moburst 10 January 2019

Search Ads and ASO

App User Acquisition & Growth Apple Search Ads / Apple Ads ASO Media Buying Mobile Marketing
Previously, we’ve mentioned how Search Ads and ASO have become so important, particularly regarding their effects on organic ranking and growth. We’ll look into this in more detail, to see how you can best maximize the opportunities that search ads provide. In this post we’ll focus on Apple’s App Store Search Ads. Apple Search Ads: […]
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Jessica Abbadia
Jessica Abbadia 25 December 2018

3 Critical Tests to Run Before Launching a New App

App Marketing Strategy & Launch ASO Launch Strategy Mobile Marketing
Launching a new app is exciting. You’ve spent months dreaming up a concept, planning and developing the app, and the time has finally come to share it with the world. Or is it? Putting an app on the app stores is a lot like handing in a final thesis in college. You spend tons of […]
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Jessica Abbadia
Jessica Abbadia 04 December 2018

The Importance of Good Creatives Within Your App Page

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
An ad with a breathtaking picture arrests our attention a whole lot more than one with tons of well-written copy. Sure, titles, descriptions and other elements of your page are super important. But it’s your creatives – both individually, and how they “pull together” for overall look and feel – that are your best opportunity […]
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Jessica Abbadia
Jessica Abbadia 08 November 2018

ASO Testing Strategy for the App Store

A/B Testing & Product Page Optimization ASO ASO Creative & Conversion Optimization Mobile Marketing
As both Apple’s App Store and the Google Play Store have grown, it has become increasingly important to stand out, and ensure you are doing everything within your power to maximize your opportunities when it comes to these stores. A huge element of this is testing. Testing is what ensures that you’re constantly improving. It’s […]
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Lior Eldan 21 October 2018

ASO and the New Google Play Store

ASO Google Play Policy & Design Changes Mobile Marketing Platform News & Updates
Back in April 2018, Moburst was one of the first to post about the significant changes within the Google Play Store, and important developments for mobile marketers to be aware of. Of course, the biggest change was that the Feature Graphics banner was removed. This eliminated a key method that was used to catch user’s […]
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Team Moburst
Team Moburst 29 August 2018

Marketing for Mobile: iPhone X vs Other Devices

ASO iOS Updates & WWDC Mobile Marketing Platform News & Updates
With over 40m units sold, Apple’s iPhone X has become the benchmark for smartphones. Its popularity has shown no signs of slowing down, which for brands and mobile marketers means that designing for the iPhone X is critical in order to achieve their marketing objectives. What Makes the iPhone X Different The iPhone X features […]
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Gilad Bechar
Gilad Bechar 11 April 2018

Google Play Just Changed EVERYTHING

ASO Google Play Policy & Design Changes Industry News Mobile Marketing Platform News & Updates
  At first we thought it’s an April Fools joke, but it turns out it’s really happening – Google is seemingly removing the feature graphic from their Play Store! And it doesn’t end there; multiple changes occured on the Play Store without any warning. Changes that will completely transform the way we present apps on […]
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Jessica Abbadia
Jessica Abbadia 02 April 2018

Google Play Store’s Analytics

ASO Google Play Policy & Design Changes Mobile Marketing Platform News & Updates
Just when we thought life is good and everything is calm, Google came and shook our (ASO) world. A new feature was launched, which allows (at long last) to gain a unique visibility into how users actually search for your app on Google Play. Let’s back up for a minute and understand what’s happening here. […]
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Gilad Bechar
Gilad Bechar 14 November 2017

Can Brand Identity and ASO Coexist?

ASO Mobile Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
Branding vs ASO: Mobile Performance Review A critical goal for any company wanting to penetrate the mobile market is downloads. Whether it’s a utilities app, gaming, or scheduling, the end goal is to see download numbers climb and stay there. ASO (App Store Optimization) is the secret to achieving those numbers, by helping the app […]
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Lior Eldan 11 July 2017

iOS 11 Update Implications on ASO

ASO iOS Updates & WWDC Platform News & Updates
Apple’s latest platform update (iOS 11) is bringing some major changes to the iTunes App Store, and they are bound to have a significant impact on how publishers optimize app store metadata for better discoverability and conversion rates. As the update rolls out, publishers should take a proactive approach, and adjust their app search optimization […]
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Jessica Abbadia
Jessica Abbadia 02 April 2017

App Marketing: How to Perform Mobile App Competitor Research

App Marketing Strategy & Launch ASO Competitor Research Mobile Marketing
“Know your enemy” is a popular saying for a good reason. Even though your competitors are not exactly enemies, it’s important to know and understand the apps competing for the attention of the people you want to join your user base. Before you start investing in professional app tracking services, here are a few things you […]
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Jessica Abbadia
Jessica Abbadia 01 March 2017

Checklist: What to Expect from Your App Store Optimization Company

Agency, Services & Vendor Selection ASO Mobile Marketing
So you’ve decided to entrust your app store optimization efforts in the hands of a company or agency. This is a wise decision for many reasons. In most cases, the main reason is that you need to focus on your core business, rather than on learning the art of app store optimization. There’s no shortage […]
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Jessica Abbadia
Jessica Abbadia 07 February 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 2

Algorithm & Ranking Factors ASO Core ASO & Algorithm Mobile Marketing
Optimizing the basic component of your app presence in the app store is something all app publishers must do. But the ASO process isn’t just about researching keywords and A/B testing graphic components. To truly shine above the competition, you must have a deeper understanding of how the app stores work “under the hood”. Discovery […]
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Jessica Abbadia
Jessica Abbadia 30 January 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 1

Algorithm & Ranking Factors ASO Core ASO & Algorithm Mobile Marketing
Optimizing your app store presence is a crucial component of your overall app marketing strategy. One of the aspects of ASO that is often ignored is the difference between the Apple iTunes app store and Google Play. Paying attention to these differences can help you reach more potential users on both platforms. In this two-part […]
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Jessica Abbadia
Jessica Abbadia 15 December 2016

How to be Listed in The App Store Search

ASO Core ASO & Algorithm Keyword Strategy & Research
When you’re listed in the app store, it showcases your app to the world. There are two types of app store searches: 1. Users can browse the app store looking for new apps. 2. Users can search for your app via name, keywords or developers name. Regardless of the route, app store searches play a […]
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how to choose an app store icon
Jessica Abbadia
Jessica Abbadia 08 December 2016

App Icon Considerations for ASO Success

ASO ASO Creative & Conversion Optimization Mobile Marketing Visual Assets (Screenshots, Icon, Video)
Updated January 2020 Choosing an app icon is an important and significant part of creating the perfect app. It provides content and aesthetics and should communicate your app’s purpose within seconds. It is the most recognizable aspect of your app and is the face of your brand. It’s what users first see when they browse […]
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shutterstock
Jessica Abbadia
Jessica Abbadia 24 November 2016

How to Choose an App Name?

ASO ASO Creative & Conversion Optimization Mobile Marketing Store Listing Copy (Description, Title, Subtitle)
One of the most common questions asked when building an app is – how to choose an app name? Should it be catchy? Meaningful? Search engine optimized? Does it really matter? Yes, it does!  After your icon, the app name is the first thing users see when searching the app store. Your app name should […]
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aso app store optimization
Jessica Abbadia
Jessica Abbadia 14 November 2016

What is ASO or App Store Optimization? ‍♀️

ASO ASO Fundamentals & Terminology Core ASO & Algorithm
App Store Optimization, also known as ASO, is the process of optimizing an app for the app store. Pretty self-explanatory, isn’t it? ASO is a new and technical marketing technique, really similar to SEO. It can help increase the organic downloads and ranking of an app. Of course, this will lead to higher revenue for […]
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The Absurd State of Mobile App Marketing
Gilad Bechar
Gilad Bechar 19 October 2016

The Absurd State of Mobile App Marketing

ASO Mobile Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
Building a great app is not enough for success in mobile, despite what many claim. Aggressive promotion with install ads is not the key either. There are many hurdles to overcome on the way to the top of the download charts, and some mistakes along the way are more common than others. This specific one […]
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Apple Plans To "Clean up" App Store
Jessica Abbadia
Jessica Abbadia 02 September 2016

Apple Plans To “Clean up” App Store, Changes App Naming Guidelines

ASO Industry News iOS Updates & WWDC Mobile Marketing Platform News & Updates
  In an email sent to developers yesterday (Sept. 1st) Apple announced its intention to remove old and broken apps from the app store, as well as shorten the length of the app name field from 255 characters to 50. Rotten Apples in The Store According to Apple’s developer support, as of September 7th, the […]
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The Optimization Station: Topps
Lior Eldan 07 April 2016

The Optimization Station: Topps

ASO Case Studies Mobile Marketing Proof, Commentary & Industry Trends
Welcome to our first ASO app review. We believe this is the best medium to learn how to do ASO for your app. In this series we are going to thoroughly analyze many popular apps utilizing (or not utilizing) ASO the right way. The first app we are featuring is a Major League Baseball digital […]
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Why Use Mobile Marketing to Build a User Base for Your App
Gilad Bechar
Gilad Bechar 23 March 2016

Why Use Mobile Marketing to Build a User Base for Your App?

App User Acquisition & Growth ASO Mobile Marketing Paid UA Channels
Why Use Mobile Marketing If You Want to Expand Your User Base? We’ve Got All the Reasons for You If you’re about to launch an app, or have already launched, and all you hear is “crickets crickets”, you’re in the right place. In this post I’ll discuss how app founders can jumpstart their product and […]
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Are You Guilty of These 5 ASO Crimes?
Lior Eldan 20 February 2016

Are You Guilty of These 5 ASO Crimes?

ASO ASO Fundamentals & Terminology Core ASO & Algorithm
There are many valid ASO methods that can increase your visibility in the app stores. As you know by now, many of these strategies and techniques take time, patience, and a tremendous amount of knowledge. Over the past few years we have seen many startups and brands try to “hack” the app store and execute […]
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The Super Bowl Is No Longer the Touchdown of Advertising
Gilad Bechar
Gilad Bechar 14 February 2016

The Super Bowl Is No Longer the Touchdown of Advertising, Long Live Mobile Advertising

ASO Media Buying Mobile Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
Last year, the largest televised event of the year hit a record of 114.4 viewers. And naturally, brands with unlimited budgets that are seeking for tremendous exposure, turn to the Super Bowl for advertising year after year. Ads by major companies such as GoDaddy, Budweiser, and Carl’s Junior have been able to leave their mark […]
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App Optimization: How To Create A Perfectly Refined Product
Gilad Bechar
Gilad Bechar 10 February 2016

App Optimization: How To Create A Perfectly Refined Product

ASO ASO Fundamentals & Terminology Core ASO & Algorithm Mobile Marketing
The traits and characteristics of entrepreneurs have been argued endlessly, but one thing remains certain: they’re big dreamers. They detect problems, think-up-a-storm about creative solutions, and are fearless in their execution.   But what happens when ideas run too wild? Some entrepreneurs need another, more restrained mind to balance them out and create a perfectly […]
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Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu
Team Moburst
Team Moburst 13 January 2016

Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu

ASO Mobile Marketing Proof, Commentary & Industry Trends Thought Leadership & Opinion
We always preach that working with the right ASO tool is key in boosting your app store discoverability. We sat down with Aykut Karaalioglu, founder and CEO of Mobile Action, one of the leading ASO tools out there, to ask him some pressing questions concerning mobile professionals these days. Let’s get started!   Mr. Karaalioglu, […]
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Lior Eldan 09 June 2015

Why App Store Video Previews Can Be Bad for Mobile Marketing

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Visual Assets (Screenshots, Icon, Video)
This post was originally published on VentureBeat.     When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the […]
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Gilad Bechar
Gilad Bechar 13 May 2015

Fresh Apples: 5 Tips for Uploading a New App Version to the App Store

ASO iOS Updates & WWDC Mobile Marketing Platform News & Updates Product Marketing
This post was originally published on VentureBeat.   A mobile app is never really ready. In the tech world, no news is bad news and a mobile product must always evolve and improve. For that reason and others, Apple encourages iOS developers to update their apps regularly. And yet, despite it being a mandatory part […]
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Lior Eldan 19 March 2015

13 Steps to Perfecting Your App Store Optimization

ASO ASO Fundamentals & Terminology Core ASO & Algorithm Mobile Marketing
This post was originally published on  The Next Web.       When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true (not […]
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Lior Eldan 31 December 2014

5 New Year’s Resolutions For App Developers

App Marketing Strategy & Launch ASO Marketing Fundamentals & Planning Mobile Marketing Product Marketing
This post was originally published on AdWeek.     This New Year is expected to bring many new and exciting prospects for mobile. But while there’s definitely a lot to look forward to, there’s no better time to look back and reflect on all the things we could have done a little better. For app developers, […]
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Christmas apps
Gilad Bechar
Gilad Bechar 15 December 2014

Is Your App Christmas-Ready?

App Marketing Strategy & Launch ASO Launch Strategy Mobile Marketing Product Marketing
  It’s that time of the year, folks. By now, we assume that just like everyone else, you’re already super busy getting ready for the holidays. The crazy shopping season is upon us and every statistic points in one direction – it’s about to be crazier than ever. The wave of launches that washed over […]
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app screens
Gilad Bechar
Gilad Bechar 25 November 2014

How to Bend Apple’s Video Preview Rules and Live to Tell the Tale

ASO ASO Creative & Conversion Optimization Creative Mobile Marketing Product Marketing Visual Assets (Screenshots, Icon, Video)
This post was originally published on VentureBeat.     Among the many new and exciting features brought to us by iOS 8, app developers and marketers were especially enthusiastic about the possibility of presenting potential users with a video preview of their app. The 15-30-seconds-long trailer can demonstrate the wonders of your product in the […]
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app's name
Gilad Bechar
Gilad Bechar 02 November 2014

What’s the Name of That App Again? Naming Your App for Success

ASO ASO Creative & Conversion Optimization Mobile Marketing Store Listing Copy (Description, Title, Subtitle)
This post was originally published on Fourth Source .       Choosing the right name for your awesome app is much like picking a name for any product – be it an energy drink or housing project. However, unlike physical products, the names of digital products like apps and websites influence the product discoverability in […]
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