How to Write a Great Bio for Your Business Social Media Pages

Lital Castel
Lital Castel 09 February 2023
How to Write a Great Bio for Your Business Social Media Pages

Your social media bio is one of the first things people will see when they land on your profile, so it’s essential to make a good impression. In this article, we’ll share tips on writing an engaging and effective bio for your business’s social media pages. 

Following these guidelines can help potential customers get a sense of what your brand is all about. Let’s get started!

What is a social media bio?

A social media bio consists of a few sentences that introduce your brand to the world. It includes relevant information such as your name (or the name of your brand), job title, and what you do. Creating a great bio will also provide insight into your brand’s values and interests.

A good social media bio captures the reader’s attention with a few thoughtfully chosen words and encourages them to find out more about your business. Don’t be afraid to inject some personality into your bio — this will make it more engaging for all those reading it!

How to create a winning bio for your social media pages 

Instagram bio and profile

Writing an engaging bio for your social media accounts can be intimidating, but it doesn’t have to be. By following these steps, you can create one that will capture your targeted audience’s attention and promote more sales for your brand: 

Keep it short and sweet

The best bios are usually relatively short and to the point – just a few sentences that quickly outline what your brand does and what makes it unique. When crafting your bio, focus on what makes you stand out from others in your field or niche and make sure it’s easy to read. After all, you have a limited chance to capture your audience’s attention.

Remember, your bio needs to help people understand why they should trust your brand before making a purchase or finding out more about it. It can also set the tone for further engagements with potential customers and clients. So make sure it reflects on the quality of your brand and what it can offer your target audience.

Write in the third person

Making the switch to writing in the third person when crafting your social media bio can help you present your brand more professionally. Doing this can also help inject an air of authority and further engage your followers with who you are and what you do.

Use the right keywords

Include keywords that accurately describe what your brand is known for and the values it stands for. Make sure these keywords are straightforward and easy to understand. Your customers should be able to quickly recognize your brand as they spot your bio on their newsfeed. Furthermore, potential customers should also be able to find what services your business offers easily. Keywords are the perfect way to convey this information quickly and effectively!

Utilize hashtags

Hashtags are powerful tools that can draw in new customers for your business. Choosing the right hashtags for your social media bio can be a great way to let customers know more about your brand and the type of content they can expect from it. If you have a branded hashtag, even better; these tags will help keep branding consistent across all of your platforms. 

Additionally, branded hashtags are a great way to engage with related content and influencers. Branding up your bio with appropriate hashtags takes little time and can pay off greatly in terms of engagement!

Include a link in your bio

Including a link in your social media business page bio is a must if you want to stand out from the competition. Not only will this enable potential customers and business connections to engage and learn more about your brand, but it also serves as an additional marketing opportunity. Ensure you link to your social media channels, website, and other timely events or campaigns you wish to promote. Most platforms only allow for one link, but this can easily be solved by using an online service such as Linktree or to create a mini landing page with all your important links.

Social Media Bio Examples Any Brand Can Learn From

A great social media bio for a business page should be informative and creative. It should give an immediate snapshot of the business, highlight its values, and include links to its website or other related content. Here are some examples you can use as inspiration for your brand’s bio:


Platform: Instagram

Nike's Instagram business page bio

Nike’s Instagram bio captures the brand’s message and values and provides viewers with a link to their online store. This short yet effective bio gives the brand’s audience all the necessary information they need and encourages them to act. 

Google Play

Platform: Twitter

Google Play's Twitter profile bio

Another great example is Google Play’s Twitter bio which includes the company’s mission statement as well as a clear call-to-action that inspires their audience to click on their bio link directing to the Google Play Store.

Platform: Facebook’s bio does a great job of incorporating the company’s vision for team collaborations. It drives the message home concisely, encapsulating the essence of who they are and what their service can provide for their potential customers.'s Facebook profile

These are just a few examples of great business social media bios that demonstrate their power when crafted with thoughtfulness and creativity! Make sure to also check out our guide to writing great copy for social media to ensure your brand is presented in the best light possible.

Crafting an engaging and effective social media bio doesn’t have to be a daunting task. Hiring a creative advertising agency is a great way to ensure your social media bio engages your brand’s target audience to take action on your business profile. 

Keeping it short and sweet, using the right keywords and hashtags for your brand, and including relevant links can help ensure you make a lasting impression on everyone who encounters your page. With these tips in mind, you’ll be well on your way to creating an outstanding social media bio for your brand. 

Lital Castel
Lital Castel
Lital is Moburst’s Content Manager & Email Marketing Specialist. She specializes in coming up with engaging ideas and research to capture the trendiest topics in the digital and mobile marketing world. She is passionate about productivity and optimizing your day, but you can probably find her playing video games while cuddling with her dog on the couch to wind down at the end of a long day.
Sign up to our newsletter

Looking for something else? Growing together is so much faster!
Choose Service(s)(Required)

Related Articles