How the Orlando Museum of Art Flipped Public Sentiment and Grew Attendance 64% After a Crisis

The reputation management campaign positioned the museum as an ethical, inclusive, and community-focused institution while driving renewed attendance and engagement at a fraction of traditional advertising costs. Uproar by Moburst implemented a reputation management strategy centered on credibility and accessibility, guiding OMA's communications to ensure transparency while maintaining a mission-driven tone. By strategically positioning museum leadership and highlighting genuine community impact, the messaging felt authentic and built sustained trust.

Uproar by Moburst implemented a reputation management strategy centered on credibility and accessibility, guiding OMA's communications to ensure transparency while maintaining a mission-driven tone. By strategically positioning museum leadership and highlighting genuine community impact, the messaging felt authentic and built sustained trust. We promoted their Access for All initiative with free monthly admission and multilingual tours, plus the groundbreaking eSight partnership providing assistive technology for visitors with vision impairments. We highlighted diverse exhibitions like PUSH featuring Tony Hawk that broadened the museum's appeal. Using real-time sentiment data, we positioned OMA's leadership as expert voices on museum ethics while amplifying community achievements like the Council of 101's $540,000 fundraising milestone. Uproar strengthened social media presence and launched a guerrilla marketing campaign hiding rubber flamingos throughout Orlando to drive engagement.

The campaign generated more than 400 media placements between May 2024 and July 2025, achieving a dramatic shift in public sentiment from approximately 30% positive and 54% negative to 61% positive and 23% negative. Access for All attracted more than 10,000 visitors in one year, with the museum's attendance increasing by 64%. The museum's financial position improved from a $1.6M deficit in 2023 to a $232K surplus in 2024, achieved without layoffs or major donor intervention. OMA secured nearly $6M in combined state, county, and private funding, and membership growth continues on an upward trajectory. The campaign's media strategy also proved highly effective, securing more than 150 pieces of coverage for Access for All alone, which was a significant uplift in brand visibility and community engagement.