Search Engine Optimization (SEO)

First, we gain an understanding of the niche, the company, the competitive landscape, and the opportunities we can surface using our keyword research and competitive analysis

Next, we look at the website as it stands. What kind of audience does it currently have? Which keywords are working, and which are underutilized? Are you reaching the target effectively? How does Google perceive the website, and does the hierarchy correlate with the business?

We take results and use them to create a strategy and reach our goals, including better rankings and a higher volume of relevant traffic.

On-page optimization is crucial for both search engines and users. The higher value the website gives users, the higher value it gives Google – and vice-versa.

Content optimization ensures that all content is optimized for the highest possible performance, from keywords to content structure.

Technical optimization touches everything from the server to the user. From the moment the page is requested, through to how it appears and performs. Optimized code, page speed, and broken links are all part of this process. Technical optimization also ensures that search engines are crawling the website effectively.

Off-page optimization is just as critical as on-page optimization. Off-page optimization includes backlinks, which need to be both highly reputable and related to the website’s specific niche to help improve website authority.

The Moburst team also tracks that your profile isn’t being spammed and that no one is conducting blackhat SEO and linking your website to cheap spammy sites – endangering your standing with search engines.

Tracking and optimizing mean observing the actual results of how users are responding to optimizations. These efforts are constant and ongoing.

If initial optimizations are yielding the desired results, we accelerate our efforts. If things aren’t working as well as we’d like, we cycle again from the research stage.

Monthly SEO reports presenting progress. These include data on what happened over the month, comparing the current month to the previous one, which keywords worked and which didn’t, and how key behaviors changed.