How NewDay USA's ChatGPT and Google AI Overviews Became the Dominant Interfaces

Moburst and NewDay USA proved that a brand's real-world authority can be engineered into how AI assistants see the world. Turning near-total invisibility into category leadership in just three months.

We helped a VA mortgage lender grow AI search visibility by 64% in 3 months!

Objective

A leading U.S. VA mortgage lender had genuine authority in veteran lending but was effectively invisible across the AI search landscape, with several priority topics returning zero presence. Answerburst by Moburst was brought in to build a sustained, citable presence across every major LLM-powered search surface and to improve how the brand was described when it did appear.

Tactics

Mobust rebuilt priority content around standalone claims, named experts, and FAQ structures designed for how LLMs cite information, then ran AEO, technical SEO, link-building, and digital PR in lockstep so every discipline reinforced the same content on the same timeline. State-level pages were rebuilt for geo-modified queries, site schema and internal linking were upgraded, and the brand's strongest proof points (decades of VA-lending experience, leadership credentials, proprietary data, and awards) were woven into content, PR, and social so LLMs encountered that expertise everywhere they looked.

Delivery & Results

In only three months, overall AI visibility climbed from 8.4% to 13.8%, with ChatGPT (26.2%) and Google AI Overviews (24.3%) emerging as the dominant surfaces; one week alone produced a +23.4 point single-platform gain on ChatGPT. Three priority topics with zero prior AI presence (Military Home Financing, VA Loan Benefits, and Mortgage Process) were cited by quarter's end, and on Google AI Overviews the brand held an average rank of 1.59, hitting rank 1.0 for VA Cash-Out Refinance. Across six months, 6 of 10 tracked brand dimensions improved meaningfully, with Innovation hitting a perfect 4.00/5.0 rating after a FinTech Breakthrough Award.