How Menta's App-Free Mobile Campaign Delivered 15x ROI
An app-free mobile campaign that delivered 15 times ROI!
Objective
Delek Menta, one of Israel’s largest gas station and convenience store chains, wanted to launch the company's summer edition of smoothies. Delek Menta aimed to target young drivers through mobile, without launching a branded app, and to create a viral impact that would translate into massive sales.
Tactics
Eye-catching ads drew users to a playful page that allowed them to create a virtual smoothie by dragging fruit into a blender and shaking their smartphone to blend them together. After creating the smoothie, users were invited to send a coupon for a free smoothie to their friends, which also provided them with a free one, creating a viral loop.
Delivery and results
The campaign garnered 16 million views and generated 27K direct coupons. The brand’s physical locations were bustling with traffic, resulting in 390K in sales. The positive social buzz transformed Menta into the preferred convenience brand for young drivers.
testimonials
In Their Words
"Our collaboration with Moburst was the most profitable move we could have made. Moburst helped introduce our product and brand to a new audience without the need for a long-term business app."
Guy Edri, Marketing Manager
Case Studies
Moburst Helps Redefine Meat Launch Globally and become a Category Leader!
We helped Redefine Meat successfully launch in four European cities and our campaign was shortlisted for 11 awards!
+15000%
Growth in Impressions & Engagements
Scaling Gett's user acquisition while maintaining a low CPI and improving user quality
Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.
+50%
Increase in KPIs in target locales
Characterizing, targeting, and acquiring revenue-generating users
More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking
+50%
Decrease in targeted cost per acquisitions (CPAs)
We exceeded the campaign goals by 98%!
Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!
+60%
Savings in cost per install
Acquire paying users!
By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI
+20%
Increase in monthly ROI
The mobile media campaign that yielded 10 times ROI!
Within a short period of time, Fattal's app reached the number one position for the competitive keyword "Travel" and secured the third spot in Apple's list of top free apps
+1000%
Increase in ROI