How a Website Redesign Grew SYNLawn’s Organic Clicks by 32%

SYNLawn sells artificial turf to homeowners, business owners, architects, and municipalities, but its old site didn’t separate them. Moburst rebuilt it with its own path for each audience, video and 3D scrolling to show the turf in use, and SEO built in from launch.

Within a few months, organic clicks rose 32%, impressions rose 52%, and SYNLawn reached the top position for “artificial grass installation” and “artificial turf near me.”

Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award Winner of the 2024 MUSE Creative Award

SYNLawn & Moburst: Redefining Sustainability in Artificial Turf

Objective

Give each of SYNLawn’s four audiences a direct path to the products and information they need, and make SYNLawn’s manufacturing, installation, and warranty easy to find. The site also had to rank for the searches buyers run before they hire an installer.

Tactics

We organized the menu around the questions buyers ask, each with its own section: where the turf works, which product fits, who makes and installs it, and why it’s better. A 3D scrolling experience and product video show the turf in real settings, and SEO was built in from launch.

Delivery and Results

Within a few months of launch, organic clicks rose 32% and impressions rose 52%, and SYNLawn reached top position for “artificial grass installation” and “artificial turf near me.”