What is an Explainer Video?

Jess Ailion 02 February 2023
What is an Explainer Video?

Have you ever seen a video on a website that briefly explains the company’s products or services? Chances are, it was an explainer video. Explainer videos are short, engaging videos that, as the name implies, “explain” your company’s products or services in a simple and engaging way. They are used by businesses in almost every vertical, such as technology, healthcare, finance, and retail. 

If you’re thinking of creating an explainer video for your business, read on to learn everything you need to know about this powerful marketing tool. In this blog post, we’ll take a look at exactly what an explainer video is and the benefits it can bring your business. 

explainer video vector

What is an Explainer Video?

An explainer video is a short video that explains your business, product, or service in a simple and easy to understand way. They are often used to help customers learn more about what you offer, how your products or services can benefit them, or as a sales tool to convince potential customers to try your product or service. 

Explainer videos can also be used to introduce your brand to potential customers, build trust with existing customers, improve the customer experience, or showcase your offering. While the length of successful explainer videos vary, they typically last between 30 seconds and two minutes. When done correctly, they can capture viewers’ attention instantly while delivering concise messages in an effective manner, as well as informing them how to use your product or service. 

While explainer videos can be created in many different styles, they all have one thing in common: they make complex concepts easy to understand. 

They can be used as part of a larger marketing campaign or as stand-alone pieces. For example, they might be featured on your website’s homepage or embedded into emails sent out to potential customers. 

Often, explainer videos use animated characters or motion graphics in order to explain the topic in a fun and memorable way, making it easier for the viewer to understand what the concept is. Explainer videos have become an incredibly powerful tool when it comes to marketing a product, website, or service due to their ability to capture and retain attention while offering entertainment value. 

what is an explainer video

Explainer Video Benefits

Explainer videos are becoming increasingly popular among businesses as more people flock online for their purchasing needs. There are several benefits to using an explainer video as part of your digital marketing strategy. Not only do they effectively engage your target audience, they also help to boost conversions by providing a clear explanation of how your company’s products and services work. With all of those benefits and more, it’s no surprise that so many companies are integrating them into their marketing campaigns. Let’s dive in. 

Increased Visibility

Having an explainer video on your website increases visibility due to its entertaining nature which attracts more viewers than traditional text-based content would do. Having engaging video content can also help with your website’s SEO. Additionally, because many people prefer watching videos over reading content on websites or social media channels, videos give you another platform for acquiring potential customers, such as YouTube, TikTok, and Vimeo. All of this increased visibility can lead to more brand awareness and recognition.

Increased Engagement 

Explainer videos make it easier for viewers to understand complex concepts quickly. They are perfect for engaging people who may not be familiar with your brand, product or service already. What’s more, the simplification of concepts within explainer videos is far more engaging than text-based explanations because viewers can easily follow along without getting bored or confused. Explainer videos can create a more professional aesthetic for your company’s website or social media page, increasing engagement and allowing you to better stand out from the competition.

Increased Conversions

Having an explainer video can increase conversions as potential customers will be able to understand the message you’re trying to convey much more easily than they would with text-based content. By immediately giving visitors all of the information needed about your product or service, you are providing them with everything they need to make an informed decision about whether to purchase your product or service or not. This initial knowledge can be the difference between a conversion and no conversion. It removes an element of friction from the user journey. 

explainer video benefits

The Purpose of an Explainer Video

Explainer videos are an effective tool to quickly and creatively explain a product or idea to an audience. From short, fun animations to longer videos that delve into the details of a concept, explainer videos provide viewers with a better understanding of the topic being presented. By highlighting key benefits, this type of video helps simplify complex information. 

For companies looking to grow their brand awareness and increase conversions, or even for professionals needing to easily explain something technical, explainer videos are ideal. With their universal storytelling approach, they are suitable for any audience interested in learning more about a concept. 

If you’re looking to make an impact in a competitive marketplace, creating an explainer video is essential. Its ability to portray information in a way that engages audiences and keeps them interested – something that traditional text simply can’t do – is invaluable for hitting key KPIs. Plus, it makes your product or service more memorable; an effective explainer video stays with viewers long after they first watched it. With so many people visually oriented today, an explainer video is certainly worth the investment for any business wanting to keep up with online trends and stand out from the crowd. 

explainer video engagement

Tips for Creating a Successful Explainer Video

When it comes to creating an explainer video, there’s a lot to consider. You need to choose the best visuals and content that will grab your audience’s attention – which is no easy feat. But, with the right techniques and tools, you can create a cohesive, engaging video that packs a punch. 

By familiarizing yourself with design principles such as composition and editing techniques like pacing, you can make sure to highlight the most important elements of your video for maximum engagement. The addition of music, voiceovers, and sound effects can also help create an atmosphere of excitement and intrigue. Furthermore, utilizing animation or motion graphics to bring your concept to life is another way to help simplify complex concepts. 

Explainer videos generally begin with an introduction, where the product or service is introduced and its purpose explained. They then often go on to explain how the product or service works and why customers should choose it over other options. Finally, they tend to end with a call to action that encourages viewers to take advantage of what’s on offer. Including a clear call to action at the end is essential for maximum conversions. 

Don’t forget to optimize your explainer video for platforms like YouTube, Vimeo, and even the mobile version of your website, to give viewers easy access no matter where they are watching. 

When done properly, explainer videos have the potential to inform and inspire your audience in a variety of ways. Implementing the above tips can help ensure you create a successful explainer video that communicates your message concisely and effectively. 

You can learn more about how to create an explainer video with our in-depth guide. 


Explainer videos are becoming increasingly popular among businesses due to their ability to capture viewers’ attention instantly, while delivering concise messages in an effective manner. Not only do they increase visibility through engaging visuals, they also help to increase engagement and conversions by efficiently providing customers with information that they need. 

If you haven’t already implemented an explainer video into your digital marketing strategy – now’s the time! With all of these benefits, there’s no reason why they shouldn’t be included in every business’s marketing plan moving forward. 

You’ve now learned all about explainer videos – what they are, their benefits, and how to make a successful one. However, it’s not easy creating explainer videos alone. A bad explainer video could do more damage than good. That’s why digital marketing agencies with a dedicated Video team like Moburst can help – don’t hesitate to get in touch. 

Jess Ailion
Jess is Moburst's Content Marketing Manager who came to us all the way from the UK. After studying English Literature, she found herself writing about all things mobile marketing. When she's not spending her time writing, you can find her cooking for her friends or exploring new places.
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