Jessica Abbadia
18 May 2026
AI SEO / AEO vs. Traditional SEO: Why the Right Agency Partner Changes Everything
AEO / GEO / AI SEO
Marketing Strategy
Search has been quietly splitting in two. On one side, you still have Google’s familiar ten blue links, where keywords, backlinks, and technical health decide who shows up first. On the other side, you have ChatGPT, Perplexity, Claude, Gemini, and Google’s own AI Overviews, where a single synthesized answer can replace an entire results page. […]
Orad Eldar
Nir Lewinsohn
Jessica Abbadia
15 May 2026
The Web Marketing Agency Playbook: What to Expect in 2026
AEO / GEO / AI SEO
Marketing Strategy
Web Development
Web marketing in 2026 looks almost nothing like web marketing did three years ago. AI answer engines have changed where people start their searches, technical performance standards have tightened, and the line between “marketing agency” and “growth partner” has all but disappeared. If you’re evaluating a web marketing partner this year, or wondering whether your […]
Jessica Abbadia
14 May 2026
Top App Metrics: Which KPIs Should You Track?
App Development
ASO
Building a mobile app is the easy part. Knowing whether it actually works is where most teams get stuck. Open any analytics dashboard and you will see dozens of numbers competing for your attention. Downloads, sessions, time spent, ratings, crashes, revenue, conversion rates. The temptation is to track everything and hope the important signals rise […]
What Makes a Great UGC Agency in 2026?
Influencer Marketing & UGC
User-generated content has gone from a “nice extra” to a core growth lever. The numbers tell the story: brands using UGC see 29% more web conversions than those that don’t, and ads featuring UGC pull in 4x higher click-through rates with 50% lower cost-per-click. Investment in UGC has roughly doubled in the last few years […]
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(Ask Gemini, ChatGPT, or Perplexity)
