Nano Influencer Marketing: The Complete Guide 

Lital Castel
Lital Castel 06 February 2023
Nano Influencer Marketing: The Complete Guide 

Influencer marketing has become a staple in any social media marketing campaign. In recent years, many brands have been leveraging Nano Influencers to reach their marketing goals. But who are Nano Influencers, and how can they become an effective marketing tool for your business? Keep reading to find out everything you need to know about nano-influencer marketing. 

Who Are Nano Influencers and Why Are Brands Using Them?

Nano influencers are social media users with a relatively small following. They usually have fewer than 20,000 followers across their social media channels, but they also have a very engaged audience. They are often passionate about their niche and have a loyal following that trusts their opinion. This makes them an attractive choice for brands looking to leverage influencer marketing to reach their target audience.

Another advantage of using Nano influencers is that they are often very active on their social media accounts. They post frequently and engage with their followers, making them the perfect choice for brands looking to create a real connection with their target audience. They are also often seen as a more affordable option for brands rather than using micro or macro influencers.

Nano-influencer filming a video

The authenticity factor also plays a massive role in their effectiveness. Many nano influencers are still relatively unknown, so they are seen as more authentic than influencers with a larger following. This makes them more relatable to their followers and more likely to get their attention when they’re working with brands to advertise products and services.

Having a smaller following also means nano influencers can interact with their followers more directly, which can benefit brands looking to create an active, two-way dialogue with their audience.

Nano-Influencers vs. Micro-Influencers

There are 4 different types of influencers that can fit into different marketing campaigns. Both micro and nano-influencers have become an essential part of the success of any influencer marketing campaign. Let’s go over the difference between each type of influencer.

While both influencer types have a relatively small but dedicated and engaged following, Micro-influencers typically have between 10,000 and 100,000 followers and are usually more established in their niche. On the other hand, Nano influencers have fewer than 10,000 followers and tend to be newer to the influencer game.

Ultimately, a brand’s best type of influencer will depend on its goals and budget. Nano-influencers are great for building relationships and generating more organic engagement, while micro-influencers can provide more visibility and reach. 

What is Nano Influencer Marketing?

Nano-influencer marketing is a type of influencer marketing focusing on leveraging nano-influencers to reach a target audience. It is similar to other types of influencer marketing but specifically tailored to reach the smaller, more niche audiences of nano influencers.

This type of influencer marketing can also be cost-effective, as nano influencers are often more affordable than larger influencers, making them the perfect choice for brands on a budget.

How to Find Nano Influencers

Finding the right nano influencer to represent your brand can pose a challenge. Fortunately, there are a few steps you can take to make the process easier.

Narrow the Search Using Targeted Keywords

The first step is to create a list of target keywords and phrases related to your niche. This will help you identify potential influencers that have similar interests or expertise. You can then use these keywords to search for influencers on popular social media platforms like Instagram, Twitter, and YouTube.

Start the Research Process

Once you’ve narrowed your list, you can start researching the influencers. Look at their profiles to get an idea of their reach and engagement. You should also look at their content to ensure it aligns with your brand’s values.

Utilize Influencer Marketing Agencies and Platforms

You can also easily find nano influencers with an influencer marketing agency or platform. Hiring an agency can help you find the best influencers for your brand by considering criteria such as location, interests, and follower count. You can also use an online influencer marketing platform to filter your results to find influencers with a specific number of followers.

What to Look for in a Nano Influencer

When selecting a nano influencer to represent your brand, there are a few key qualities to consider:

Content & Niche

First, you want to ensure the influencer is a good fit for your brand. Examine their content and make sure it aligns with your brand’s values. You should also ensure the influencer’s audience is a good fit for your target audience and market niche. 

Beauty nano-influencer filming a YouTube video


The next thing to look for is engagement. Nano influencers may have a smaller following, but they should also have an engaged one. Look at the comments and likes on their posts to get an idea of how active they are across their channels and how engaged their followers are.


Finally, you want to make sure the influencers you choose to work with are perceived as authentic by their community. Many nano influencers are still relatively unknown and often have an organic, authentic feel to their content. This can benefit brands looking to connect with their target audience more genuinely. Look at the influencers’ comment sections to examine how their audience perceives them. If their followers generally agree with their content, that’s typically a good indicator of how authentic they are.

Tips for Leveraging Nano Influencers in Your Marketing Strategy

Nano-influencer marketing can be a powerful tool for brands looking to reach their target audience. Here are a few tips for leveraging nano influencer marketing for your brand:

1. Start with a small budget

 Nano influencers are often more affordable than larger influencers, so it’s a good idea to start with a smaller budget. This will help you get a feel for the effectiveness of nano influencer marketing before investing in larger campaigns.

2. Be selective

Nano influencers may have a smaller following, but you still want to ensure they are a good fit for your brand. Look at their content and audience to see if these align with your brand’s values and target audience.

Steps to create a nano-influencer marketing strategy

3. Monitor performance

Nano influencers are often more engaged than larger influencers, but that doesn’t mean you shouldn’t monitor your campaign’s performance closely. Look at their posts’ engagement to track your campaign’s success.

4. Focus on quality

Quality is more important than quantity when it comes to nano-influencer marketing. While reaching out to many nano influencers to promote your brand may be tempting, you should focus on finding the right ones who will best represent your brand.

Nano Influencer Marketing Services to Maximize Business Success

Nano influencer marketing can be a useful way to reach your target audience and marketing goals. However, it can be tough to find the right influencers with how many there are out there these days. Hiring an influencer marketing agency can help with that. 

At Moburst, we offer a variety of influencer marketing solutions to help your business reach hypergrowth. Our services include influencer identification, campaign management, content creation, and performance analysis. We have a team of experts who will work with you to create a customized influencer marketing strategy that’s tailored to your brand’s unique needs.

In conclusion, nano-influencer marketing can be an effective way to reach your target audience and achieve business success. By selecting the right nano influencers and leveraging their audience, you can create an authentic connection with your target audience and grow your brand.

Lital Castel
Lital Castel
Lital is Moburst’s Content Manager & Email Marketing Specialist. She specializes in coming up with engaging ideas and research to capture the trendiest topics in the digital and mobile marketing world. She is passionate about productivity and optimizing your day, but you can probably find her playing video games while cuddling with her dog on the couch to wind down at the end of a long day.
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