Health First: Building a Florida Health System's Media Voice
Expert commentary, broadcast pitching and human-interest stories that made Health First a go-to healthcare source.
800+ placements, 500+ TV segments and $15M+ publicity value.
Objective
Health First, a community health system in Brevard County, Florida, wanted more awareness in Orlando and nationally.
Tactics
Working with its internal communications team, we offered doctors as experts during COVID-19 and open enrollment, newsjacked hurricane season with its emergency preparedness manager, and pitched feel-good patient stories.
Delivery & Results
Six national TV features (TODAY, MSNBC, NBC Nightly News) worth $700K+, Good Morning America and FOX & Friends, The Wall Street Journal and Forbes, and a bear MRI story with 27+ placements including People.