Launch press, seasonal sales coverage and executive storytelling that put Kenyon's electric grills in front of food, lifestyle and tech readers.
400+ placements and 150+ TV appearances.
Objective
Kenyon, a maker of premium electric grills and cooktops with more than 80 years of history, wanted mainstream visibility and more sales.
Tactics
We launched the City Grill and G2 Grill, pitched deals around Memorial Day, July 4th and the holidays, placed executives as voices on induction and electric cooking, and reached regional TV and RV audiences.
Delivery & Results
Features in Forbes, Architectural Digest, Rolling Stone, WIRED, CNET and Food Network, plus Martha Stewart and a Boston 25 TV segment.