Turning Clinical Research into Coverage and Revenue
Physician commentary, research outreach and a targeted podcast program that built national awareness for Aviv's HBOT protocol.
300+ placements and $50M+ publicity value.
Challenge
Aviv Clinics, a leader in hyperbaric oxygen therapy (HBOT) for age-related cognitive decline, wanted to reach consumers, doctors and trade media.
What we did
We placed clinicians and patient stories in national and local media, shared new studies with neurology and health trades, and matched Aviv's physicians with podcasts focused on the conditions it treats.
Results
Business Insider, CBS News, CNBC, HuffPost, Parade and Prevention, research in Neurology Live and Becker's Hospital Review, and about $360K in revenue in one year from podcasts alone.