From Kickstarter Campaign to National Recovery Brand
Launch PR, gift guides and founder storytelling that drove measurable sales spikes for Hyperice.
600+ placements, 150+ gift guide inclusions and 30+ print features.
Objective
Hyperice came to us during the Kickstarter campaign for its VYPER vibrating foam roller. Our early press helped it nearly triple its funding goal within days.
Tactics
We ran launch campaigns for Hypervolt, Vyper 2 and Venom, pursued holiday gift guides aggressively, built a profile for founder Anthony Katz and kept fitness and tech media engaged between launches.
Delivery & Results
A GQ feature doubled sales and web traffic within 48 hours; 58 gift guides in one year, including Oprah's Favorite Things, led to the brand's best sales quarter; a six-page Inc. spread.