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CASE STUDY

From Kickstarter Campaign to National Recovery Brand

Launch PR, gift guides and founder storytelling that drove measurable sales spikes for Hyperice.

600+ placements, 150+ gift guide inclusions and 30+ print features.

objective

Objective

Hyperice came to us during the Kickstarter campaign for its VYPER vibrating foam roller. Our early press helped it nearly triple its funding goal within days.
tactics

Tactics

We ran launch campaigns for Hypervolt, Vyper 2 and Venom, pursued holiday gift guides aggressively, built a profile for founder Anthony Katz and kept fitness and tech media engaged between launches.
delivery and results

Delivery & Results

A GQ feature doubled sales and web traffic within 48 hours; 58 gift guides in one year, including Oprah's Favorite Things, led to the brand's best sales quarter; a six-page Inc. spread.

Case Studies

How the Orlando Museum of Art Strengthened Community Confidence Through Strategic Reputation Management
Showcasing the power of authentic storytelling and targeted media strategies to transform public perception, increase attendance, and stabilize finances after a reputational crisis.
+17% Strategic reputation management
Turning a Library App into a National Reading Story
How our PR team grew Libby's national profile with news-led pitching, monthly reading data and a new annual book awards program.
$100M+ PUBLICITY VALUE
Rendever: Making VR a Headline in Senior Care
Media relations, analyst briefings and founder podcasts that made Rendever a recognized name in VR for older adults.
25 AWARD WINS
Worth: Building Fintech Authority Fast After a Funding Round
A funding-led media plan and podcast program that put Worth and its founders at the center of the AI credit conversation.
Growing a French Luggage Brand in the U.S.
Reviews, "Best of" lists and shopping-season press that made DELSEY PARIS a regular pick for American travel editors.
$100M+ PUBLICITY VALUE
Sports Tech PR That Sells Out Pre-Orders
Launch campaigns, athlete partnerships and gift-guide placements that turned Rapsodo into a known name in golf and baseball tech.
Bringing Electric Grilling into the Mainstream
Launch press, seasonal sales coverage and executive storytelling that put Kenyon's electric grills in front of food, lifestyle and tech readers.
eSight: Launch PR That Quadrupled Sales
National launch campaigns and CES support that grew awareness, leads and sales for eSight's wearable vision devices.
Turning Clinical Research into Coverage and Revenue
Physician commentary, research outreach and a targeted podcast program that built national awareness for Aviv's HBOT protocol.
300+ MEDIA PLACEMENTS
Parkway VC: Making Deep Tech Investors the Go-To Experts
Founder positioning and trend-based commentary that made Parkway a known voice on AI and deep tech investing.
Stax: PR Brings Orlando Startup to $1B Valuation
A long-term PR partnership that grew the profile of Stax and CEO Suneera Madhani on the way to unicorn status.
700+ MEDIA PLACEMENTS
Introducing Smart Oral Care to U.S. Media
Product seeding, a CES media suite and a daytime TV slot that built U.S. awareness for Oclean's oral care devices.
Fountainhead: Newsjacking That Made an SBA Lender's CEO a National Source
Rapid-response commentary that turned CEO Chris Hurn into a trusted voice on small business lending.
VizyPay: Taking a Midwest Fintech's Culture Story National
Employee stories, executive commentary and industry trade coverage that put an Iowa payments company on the national fintech map.
Health First: Building a Florida Health System's Media Voice
Expert commentary, broadcast pitching and human-interest stories that made Health First a go-to healthcare source.
PICO: Positioning an Enterprise VR Brand in North America
Messaging, analyst relations and launch PR that established PICO as a leading enterprise VR option in the U.S.
ThirdEye: Earning Enterprise Credibility for Mixed Reality Glasses
National, industry and regional coverage plus founder thought leadership for ThirdEye's enterprise MR platform.
Cognoa: Putting AI Pediatric Diagnostics on the National Agenda
Tech, healthcare and parent-focused media that built credibility for Cognoa's AI platform for detecting developmental delays.