Reviews, "Best of" lists and shopping-season press that made DELSEY PARIS a regular pick for American travel editors.
700+ placements, 50B+ impressions and $100M+ publicity value.
Challenge
The premium French luggage maker wanted more awareness and sales in the U.S. market.
What we did
We built year-round relationships with travel and lifestyle editors for product reviews and roundups, started each Q4 with outreach for next year's "Best of" lists, and pitched gift guides and deals around the holidays, Valentine's Day and Father's Day.
Results
90+ Travel + Leisure features to date, 50+ Black Friday and Cyber Monday placements in 2024 alone, and reviews in Business Insider and Men's Health.