VizyPay: Taking a Midwest Fintech's Culture Story National
Employee stories, executive commentary and industry trade coverage that put an Iowa payments company on the national fintech map.
800+ placements, 25 award wins and $30M+ publicity value.
Objective
VizyPay, a payment processor for small businesses based in Waukee, Iowa, wanted national recognition and a stronger voice for its leaders.
Tactics
We pitched employee stories that show its company culture, positioned CEO Austin Mac Nab in fintech media, targeted restaurant, automotive and hospitality trades, supported local events and booked fintech podcasts.
Delivery & Results
A CNBC Make It feature picked up by nine NBC affiliates, Entrepreneur, American Banker, Payments Dive and Axios.