Worth: Building Fintech Authority Fast After a Funding Round
A funding-led media plan and podcast program that put Worth and its founders at the center of the AI credit conversation.
100+ placements, 20+ full feature stories and $16M+ publicity value.
Objective
Worth uses AI to combine 1,100+ data points into one business credit score, the Worth Score. After a new funding round, it needed to stand out in AI-driven finance quickly.
Tactics
We led with an exclusive on the TTV Capital round, then kept momentum through fintech and banking trades, partner and Money20/20 news, bylines and podcasts for co-founders Sal Rehmetullah and Suneera Madhani, and Orlando business press.
Delivery & Results
A full TechCrunch feature, WSJ Pro Venture Capital, Fortune Term Sheet, Axios Pro Rata and American Banker.