National launch campaigns and CES support that grew awareness, leads and sales for eSight's wearable vision devices.
1,200 placements, 32 award wins and $3M+ publicity value.
Objective
eSight makes wearable devices that help legally blind people see and live independently. It partnered with us in December 2016 ahead of the eSight 3 launch.
Tactics
We ran national PR for the eSight 3 and eSight 4 launches, supported trade shows, analyst relations and awards, and at CES 2023 set up live demos and exclusive interviews for eSight Go.
Delivery & Results
eSight 3 earned 50+ top-tier articles, 8x monthly leads and 4x sales; eSight 4 earned 60+ stories; CES brought 60+ features including The Wall Street Journal and CNET.