PICO: Positioning an Enterprise VR Brand in North America
Messaging, analyst relations and launch PR that established PICO as a leading enterprise VR option in the U.S.
Objective
PICO, a global maker of VR headsets, wanted awareness for its enterprise offering and more U.S. partnerships.
Tactics
We built its messaging, introduced it to North American tech reporters, held quarterly briefings with IDC, ABI Research and VDC Research, launched the Neo 2 and Neo 2 Eye at CES, and placed use cases in training, healthcare and education trades.
Delivery & Results
Bloomberg ranked PICO third in market share, TIME named Neo 2 Eye a Best Invention, and the CES launch alone produced 72 stories.