ThirdEye: Earning Enterprise Credibility for Mixed Reality Glasses
National, industry and regional coverage plus founder thought leadership for ThirdEye's enterprise MR platform.
Objective
ThirdEye sells mixed reality glasses and software to enterprises from SMBs to the Fortune 500 and needed visibility with business buyers.
Tactics
We pitched the X2 MR Glasses and B2B partnerships to national tech press, targeted healthcare, field service and military trades, used founder Nick Cherukuri's Princeton ties for regional stories, and booked podcasts and analyst briefings.
Delivery & Results
Bloomberg, Forbes, ZDNet, CNET, Fast Company, a Mashable video feature and a Princeton Info front page.