Fountainhead: Newsjacking That Made an SBA Lender's CEO a National Source
Rapid-response commentary that turned CEO Chris Hurn into a trusted voice on small business lending.
800+ placements, 12.8B+ impressions and $28M+ publicity value.
Objective
Fountainhead, an SBA-approved non-bank lender, wanted more visibility and authority in small business financing.
Tactics
We positioned CEO Chris Hurn as an expert, mixing breaking topics (PPP, COVID relief, interest rates) with evergreen ones, and added trade, TV and regional outreach.
Delivery & Results
30 interviews in the first month, including Reuters, CNBC, Bloomberg, The Wall Street Journal and The Washington Post, a New York Times feature, NBC station TV interviews, and eight Washington Business Journal articles syndicated to about 31 markets.