A long-term PR partnership that grew the profile of Stax and CEO Suneera Madhani on the way to unicorn status.
700+ placements, 50+ awards and $50M+ publicity value.
Challenge
Stax (formerly Fattmerchant) needed national recognition as a subscription-based payments company.
What we did
We worked with Stax from the startup stage onward: founder storytelling for Suneera Madhani, steady Orlando press, payments trades plus vertical trades in field service, hospitality, retail and dentistry, partnership news, awards and analyst relations.
Results
Forbes Fintech 50, U.S. News Best Credit Card Processors, Fortune and Entrepreneur, an MC role at Money20/20, and Madhani named Most Influential Woman in Payments by ISO & Agent.