Product seeding, a CES media suite and a daytime TV slot that built U.S. awareness for Oclean's oral care devices.
200+ placements, 900M+ impressions and $50M+ publicity value.
Objective
Oclean, maker of electric toothbrushes, water flossers and sanitizers, wanted to break into the U.S. market starting in October 2023.
Tactics
We sent products to health, wellness and tech journalists, hosted Oclean in our CES 2024 media suite and secured a View Your Deal segment on The View.
Delivery & Results
First coverage 13 days after kickoff (Country Living), 30+ CES stories including the TODAY Show, CNBC, CBS and The Late Show with Stephen Colbert, and full reviews in Good Housekeeping, Men's Journal and T3.