Cognoa: Putting AI Pediatric Diagnostics on the National Agenda
Tech, healthcare and parent-focused media that built credibility for Cognoa's AI platform for detecting developmental delays.
300+ placements, 1.3B+ impressions and $22.5M+ publicity value.
Objective
Cognoa, a Palo Alto digital health company, needed national presence and credibility with the medical community for its AI diagnostics.
Tactics
We used exclusives and embargoes around funding, clinical trials and FDA milestones for tech press, offered company experts to healthcare trades, and built a consumer campaign around real parents who used the product.
Delivery & Results
TechCrunch, Forbes, Fortune, The Wall Street Journal and Fast Company, Healthcare IT News and Modern Healthcare, and USA Today, HuffPost and Parenting.