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CASE STUDY

Cognoa: Putting AI Pediatric Diagnostics on the National Agenda

Tech, healthcare and parent-focused media that built credibility for Cognoa's AI platform for detecting developmental delays.

300+ placements, 1.3B+ impressions and $22.5M+ publicity value.

objective

Objective

Cognoa, a Palo Alto digital health company, needed national presence and credibility with the medical community for its AI diagnostics.
tactics

Tactics

We used exclusives and embargoes around funding, clinical trials and FDA milestones for tech press, offered company experts to healthcare trades, and built a consumer campaign around real parents who used the product.
delivery and results

Delivery & Results

TechCrunch, Forbes, Fortune, The Wall Street Journal and Fast Company, Healthcare IT News and Modern Healthcare, and USA Today, HuffPost and Parenting.

Case Studies

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