Turning a Library App into a National Reading Story
How our PR team grew Libby's national profile with news-led pitching, monthly reading data and a new annual book awards program.
1,000+ placements, 3B+ impressions and $100M+ publicity value.
Challenge
OverDrive relaunched its library app as Libby and wanted to reach younger readers, especially women, and move users off the old OverDrive app.
What we did
We tied Libby to live news moments such as the pandemic e-reading surge, turned monthly download data into "Top Picks" story hooks for editors, and created the Libby Book Awards, which earned PEOPLE exclusives and Yahoo and AOL syndication.
Results
Coverage in The New York Times, The Washington Post, The Wall Street Journal, Forbes and CNET.