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How Microsoft Copilot Grew iOS Installs Up to 134% Without Outspending the Competition

Microsoft Copilot is fighting for every single install. Microsoft needed a growth engine that compounds. That's where Moburst came in.

+148% Top-1 keyword rankings improved on iOS

Retail-First Influencer Strategy

Driving in-store product discovery through a 30-day influencer activation with Moburst

+148% Views

Delivery and Results

The campaign generated 23,125 total installs between October and December 2024, achieving a dramatic performance advantage with an iOS CPI of $2.87, which is exceptionally low for Meta iOS during holiday season, and an overall average CPI of $3.00 with 49% install-to-registration conversion rates.

+273% iOS install uplift

Simplifying the VA Home Loan Experience

NewDay USA partnered with Moburst to transform their VA home loan platform into a modern, intuitive experience that simplifies the path to homeownership and builds trust with the veteran families they serve.

+26.2% ChatGPT Presence

How the Orlando Museum of Art Strengthened Community Confidence Through Strategic Reputation Management

Showcasing the power of authentic storytelling and targeted media strategies to transform public perception, increase attendance, and stabilize finances after a reputational crisis.

+17% Strategic reputation management

Redefining Digital Collaboration with Influencer Storytelling

Showcasing versatility and driving sign-ups with authentic campaigns.

+17% Over KPI Targets

Influencer Strategy Boosts Truecaller’s U.S. Presence

Expanding user bases with data-driven creative campaigns.

+30% Increase in Branded Searches (YOY)

Attracting Top Talent with a Revamped Careers Website Overhaul

Moburst’s innovative and user-centric redesign of NewDay USA’s Careers site drove a 20x increase in candidate visits, helping the company achieve ambitious hiring goals.

+300% Increase in Conversion Rates (from lead to office visit)

This Sustainable Turf Digital Transformation Boosted Impressions by 52%

Moburst's website redesign for SYNLawn increased clicks by 32% and impressions by 52%, redefining how audiences engage with the brand's eco-friendly and innovative turf products.

+32% Increase in Clicks

This Award-Worthy Campaign Transformed Dating Apps & Skyrocketed Sign-Ups by 940%

PreVue partnered with Moburst to challenge the norms of online dating with a novel concept: a video-based dating app emphasizing genuine connections through real-time videos.

+1400% Increase in Installs

We helped skyrocket Upside's organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.

In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.

+20% Decrease in Cost Per Install (CPI)

Moburst’s influencer marketing campaign drove 8,500+ app installs and increased the CTI rate by 227%.

PlugSports teamed up with Moburst in an innovative influencer marketing campaign to enhance app installs and sign-ups among high school athletes.

+227% Increase in CTI rate!

Moburst helped decrease cost per subscription by over 75%!

Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.

+75% Increase in ROI!

Reduced CPI, CPR and CPA by more than 85%!

Moburst and Shopkick have proven that even in the most unsettling times, it is still possible to overachieve in mobile performance.

+87% Decrease in Cost Per Install (CPI)

Moburst Helps Redefine Meat Launch Globally and become a Category Leader!

We helped Redefine Meat successfully launch in four European cities and our campaign was shortlisted for 11 awards!

+15000% Growth in Impressions & Engagements

Samsung approached us to promote their Galaxy App Store.

Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!

+1400% Growth from downloads to social

We exceeded the campaign goals by 98%!

Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!

+60% Savings in cost per install

Optimizing for app store discoverability across 10 different languages

Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.

+27% Growth in Organic Downloads in Just 90 Days!

X166 More Organic Traffic

An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.

+70% CPI decrease

Being one of the world's largest websites doesn't necessarily guarantee mobile success

Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.

+90% Organic Growth in Under A Year!

Scaling Gett's user acquisition while maintaining a low CPI and improving user quality

Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.

+50% Increase in KPIs in target locales

Get your app into the Top 10!

Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results

+36% Uplift in Organic Installs

Acquire paying users!

By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI

+20% Increase in monthly ROI

View the power of ASO

Discover how we established a high-value keyword base to enable Reflect.ly's growth and succeeded in lowering in-app event costs--all within just two months.

+40% Decrease in down funnel conversion costs

$5 Million in ASO Value Recognized!

The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.

+27% Organic Download Growth in Just 90 Days!

Enhancing keyword performance

Boosting app discoverability and install rates through vigorous optimization of app store page components

+60% increase in daily organic download volume

The campaign that reached a positive ROI in just a few months!

Vodio’s daily download volume increased by 560%

+560% Increase in app download volume

Characterizing, targeting, and acquiring revenue-generating users

More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking

+50% Decrease in targeted cost per acquisitions (CPAs)

The mobile media campaign that yielded 10 times ROI!

Within a short period of time, Fattal's app reached the number one position for the competitive keyword "Travel" and secured the third spot in Apple's list of top free apps

+1000% Increase in ROI

Learn what a media burst is!

Pfizer's new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks

An app-free mobile campaign that delivered 15 times ROI

The positive social buzz turned Menta into the go-to convenience brand for young drivers

+1500% Return on campaign investment

Staggering increase in conversion rates!

Within less than a month, the gap between installs and active users reduced dramatically

+366% Growth in conversion rates

Become a leader in your field

Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field

+391% Increase in daily download volumes

A 430% increase in retention rates

Innovative features added a new line of monetization options for the app

+430% Increase in user retention

Approve your conversion rate!

Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth

+57% Rise in Conversion Rates