Pinch, a dating mobile app, approached Moburst to improve its user retention. Pinch’s problem was that although its product was attractive, its churn rate was low.
After carefully analyzing the app’s UI/UX flow, Moburst implemented extensive changes within the app. It started by eliminating its problematic feature for matchmaking for others and shifting the focus towards users finding their own matches. The refocus also included a new user flow, a different onboarding process, and an improved push notification strategy - all to create a smooth, seamless experience that would boost the user engagement.
Delivery and results
Pinch's retention rate increased by 430% almost immediately after implementing the changes.
Innovative features launched by Moburst added a new line of monetization options for the app.
What they say?
"Moburst knew exactly what our product needed and achieved spectacular results in every parameter measured."