Home / Work / PreVue

CASE STUDY

PreVue

PreVue set out to challenge the norms of online dating with a unique concept: a video-based dating app focusing on authentic connections through real-time videos. Partnering with Moburst, the goal was not just to launch the app but to revolutionize the dating industry with a groundbreaking market entry. Moburst's strategic approach turned PreVue's innovative idea into a flourishing reality.

Beyond the Swipe: Creating Genuine Connections in a Digital World

objective

Objective

PreVue aimed to innovate the dating app scene by introducing a unique feature: a 22-second "PreVue" video created in-app to ensure authenticity. Moburst's challenge was to effectively build and launch the brand, beginning in Boston due to its dense target demographic and affordable media rates.

tactics

Tactics

Moburst used a focused strategy for PreVue, combining creative and media efforts. We leveraged influencer videos, user-generated content, and tested various platforms like Meta, Snap, Google, TikTok, and Influencer Marketing to pinpoint top channels. This method enabled quick adjustments for better performance, boosting PreVue's visibility and user acquisition cost-effectively.

delivery and results

Delivery and Results

Our partnership with PreVue led to remarkable results. In six weeks, we cut Cost Per Install (CPI) by 370% and improved Cost Per Sign-Up by 270%. This strategy drove growth, surpassing KPI targets by 27% and enhancing organic and paid downloads. The effective market entry showcased PreVue's potential in the competitive dating app market and set a strong foundation for future expansion and user engagement.

Case studies

+% Decrease in Cost Per Install (CPI)

We helped skyrocket Upside's organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings. In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.

+% Increase in CTI rate!

Moburst’s influencer marketing campaign drove 8,500+ app installs and increased the CTI rate by 227%. PlugSports teamed up with Moburst in an innovative influencer marketing campaign to enhance app installs and sign-ups among high school athletes.

+% Increase in ROI!

Moburst helped decrease cost per subscription by over 75%! Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.

+% Decrease in Cost Per Install (CPI)

Reduced CPI, CPR and CPA by more than 85%! Moburst and Shopkick have proven that even in the most unsettling times, it is still possible to overachieve in mobile performance.

Moburst Helps Redefine Meat Launch Globally and become a Category Leader! We helped Redefine Meat successfully launch in four European cities and our campaign was shortlisted for 11 awards!

+% Growth from downloads to social

Samsung approached us to promote their Galaxy App Store. Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!

+% Savings in cost per install

We exceeded the campaign goals by 98%! Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!

+% Growth in Organic Downloads in Just 90 Days!

Optimizing for app store discoverability across 10 different languages Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.

+% CPI decrease

X166 More Organic Traffic An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.

+% Organic Growth in Under A Year!

Being one of the world's largest websites doesn't necessarily guarantee mobile success Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.

+% Increase in KPIs in target locales

Scaling Gett's user acquisition while maintaining a low CPI and improving user quality Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.

+% Uplift in Organic Installs

Get your app into the Top 10! Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results

+% Increase in monthly ROI

Acquire paying users! By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI

+% Decrease in down funnel conversion costs

View the power of ASO Discover how we established a high-value keyword base to enable Reflect.ly's growth and succeeded in lowering in-app event costs--all within just two months.

+% Organic Download Growth in Just 90 Days!

$5 Million in ASO Value Recognized! The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.

+% increase in daily organic download volume

Enhancing keyword performance Boosting app discoverability and install rates through vigorous optimization of app store page components

+% Increase in app download volume

The campaign that reached a positive ROI in just a few months! Vodio’s daily download volume increased by 560%

+% Decrease in targeted cost per acquisitions (CPAs)

Characterizing, targeting, and acquiring revenue-generating users More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking

+% Increase in ROI

The mobile media campaign that yielded 10 times ROI! Within a short period of time, Fattal's app reached the number one position for the competitive keyword "Travel" and secured the third spot in Apple's list of top free apps

Learn what a media burst is! Pfizer's new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks

+% Return on campaign investment

An app-free mobile campaign that delivered 15 times ROI The positive social buzz turned Menta into the go-to convenience brand for young drivers

+% Growth in conversion rates

Staggering increase in conversion rates! Within less than a month, the gap between installs and active users reduced dramatically

+% Increase in daily download volumes

Become a leader in your field Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field

+% Increase in user retention

A 430% increase in retention rates Innovative features added a new line of monetization options for the app

+% Rise in Conversion Rates

Approve your conversion rate! Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth