A gifting app that needed to win the holidays
Giftful, a social gifting platform that helps users organize wishlists and discover the perfect presents, approached Moburst with a clear challenge: break through the noise of Q4 (the most competitive advertising period of the year) and drive meaningful growth at efficient cost. Recognizing that speed, creativity, and platform intelligence would be the real differentiators, Moburst designed a comprehensive multi-channel strategy that transformed a tight timeline into a competitive advantage, positioning Giftful as the go-to holiday gifting solution while laying the foundation for sustainable growth well beyond the holiday season.
Giftful & Moburst: Driving 23K+ Installs Through Strategic Multi-Channel Activation
Objective
Drive quality installs fast, without burning the budget
With iOS advertising costs spiking during the peak holiday season and a compressed launch window, Moburst knew that traditional campaign approaches wouldn't cut it. The goal was to generate high-quality app installs at exceptional efficiency, convert those installs into registered, engaged users, and build a data-rich foundation of audience insights and creative learnings that would power Giftful's growth into 2026 and beyond. Every channel, creative, and optimization decision had to work in concert to drive downstream engagement (not just top-of-funnel volume).
Tactics
Record creative velocity meets precision media strategy
Moburst deployed a fully integrated playbook combining influencer production at unprecedented speed, cutting-edge platform optimization, and a carefully sequenced audience strategy timed to holiday shopping behavior.
Record-Breaking Creative Production
Every metric told the same story: it worked
Between October and December 2024, the campaign exceeded expectations on every dimension. From install volume and cost efficiency to downstream engagement and long-term conversion improvements, validating Moburst's full-funnel approach.
