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Organic Awarness

ASO Localization Services

Why settle on one location when your app can go global?

Being successful internationally means staying away from a “1-size-fits-all” content approach. For effective localized ASO, it’s not enough to just translate the app title and description into another language. To execute successful localization, you need an amazing ASO translation team with great research tools, combined with local knowledge.

App Localization – not just translation

Users in varied countries act differently because they have distinct cultures. They require tailored content and visuals – something we call culturalization. When apps just translate their title, subtitle, and description for each geo they’re offered in, many may think it’s job done. What they don’t think about, however, are elements of critical importance: such as cultural nuances and relevant local keywords. A highly accurate translation, for example, might not include a single relevant keyword! This is why, for true ASO localization, you need to carry out research and understand the audience you’re localizing for – or have a partner that has experience in localization success.

Localization benefits

Let’s Talk

Growing together is so much faster!

Moburst’s Localization Process

01
Keyword and competitor research
01
Keyword and competitor research
We delve into the most effective keyword strategy for each specific geo being targeted, across both major app stores. This research takes into account local culture, past results, competitor strategies, and more.
02
Monitoring
03
Optimization
01
Keyword and competitor research
We delve into the most effective keyword strategy for each specific geo being targeted, across both major app stores. This research takes into account local culture, past results, competitor strategies, and more.

Localization

Case Studies

How Microsoft Copilot Grew iOS Installs Up to 134% Without Outspending the Competition
Microsoft Copilot is fighting for every single install. Microsoft needed a growth engine that compounds. That’s where Moburst came in.
+148% Top-1 keyword rankings improved on iOS
How the Orlando Museum of Art Strengthened Community Confidence Through Strategic Reputation Management
Showcasing the power of authentic storytelling and targeted media strategies to transform public perception, increase attendance, and stabilize finances after a reputational crisis.
+17% Strategic reputation management
We helped skyrocket Upside’s organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.
In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.
women in shopping mall using upside app
+20% Decrease in Cost Per Install (CPI)
Optimizing for app store discoverability across 10 different languages
Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.
+27% Growth in Organic Downloads in Just 90 Days!
X166 More Organic Traffic
An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.
+70% CPI decrease
Being one of the world’s largest websites doesn’t necessarily guarantee mobile success
Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.
+90% Organic Growth in Under A Year!

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