ASO Localization Services
Why settle on one location when your app can go global?
App Localization – not just translation
Users in varied countries act differently because they have distinct cultures. They require tailored content and visuals – something we call culturalization. When apps just translate their title, subtitle, and description for each geo they’re offered in, many may think it’s job done. What they don’t think about, however, are elements of critical importance: such as cultural nuances and relevant local keywords. A highly accurate translation, for example, might not include a single relevant keyword! This is why, for true ASO localization, you need to carry out research and understand the audience you’re localizing for – or have a partner that has experience in localization success.
Localization benefits
More traffic
Effective, localized keyword research can find the keywords that have the highest traffic in each specific location – something you won’t get by simply translating your current metadata fields.
Lower difficulty
When apps are not localized properly in app stores’ results, there can be gaps where users search for keywords that apps aren’t using. It’s critical to use keywords for a high ranking, but without focusing on the correct, localized keywords, and updating your metadata accordingly, your app won’t reach its true potential.
Better local conversion rates
Conversion rates take multiple factors into account, including text and screenshots/video. Different cultures have different visual expectations, and you can’t assume that what works in one geo will work equally well in others. An effective CRO localization strategy optimizes across all touchpoints to drive results.
Let’s Talk
Growing together is so much faster!
Moburst’s Localization Process
01
Keyword and competitor research
01
Keyword and competitor research
We delve into the most effective keyword strategy for each specific geo being targeted, across both major app stores. This research takes into account local culture, past results, competitor strategies, and more.
02
Monitoring
03
Optimization
01
Keyword and competitor research
We delve into the most effective keyword strategy for each specific geo being targeted, across both major app stores. This research takes into account local culture, past results, competitor strategies, and more.
Localization
Case Studies
How Dr. Prudence Hall Became a Trusted Voice in Women’s Health
We booked the founder of The Hall Center on women’s health, wellness and longevity shows to talk about menopause, hormone health and healthy aging.
17.4M
Impressions
How Nametag’s CEO Became a Leading Voice on AI-Driven Fraud
We booked CEO Aaron Painter on top-ranked cybersecurity and technology podcasts as AI-driven fraud and deepfakes were on the rise.
6.6M
Impressions
How Voafit’s Founder Became a Leading Voice on GLP-1 Dosing
We booked Dr. Ian Justl Ellis on medical, obesity and healthcare innovation shows to explain Voafit’s level-based approach to GLP-1 therapy.
272.2K
Impressions
How Three Bader Law Leaders Built the Firm’s Authority on Podcasts
We booked Bader Law’s founder, COO and managing attorney on business, legal and Atlanta community shows to build the firm’s name in legal literacy.
717.1K
Impressions
How Fathom’s CEO Became a Voice of the AI Productivity Boom
Two years of podcast bookings put CEO Richard White in front of AI, SaaS and founder audiences while Fathom grew into a category leader.
7.7M
Impressions
How Microsoft Copilot Grew iOS Installs Up to 134% Without Outspending the Competition
Microsoft Copilot is fighting for every single install. Microsoft needed a growth engine that compounds. That’s where Moburst came in.
+148%
Top-1 keyword rankings improved on iOS
