Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019Most Effective Performance Marketing Campaign Winner by the Mobile Marketing Magazine in London 2019
We exceeded the campaign goals by 98%!
Objective
Say was a new app aimed at promoting genuine family connections by creating video chat groups and injecting entertaining interactions to inspire families to engage more. The challenge was to gain initial users and encourage them to invite others, creating a user base for people to interact with.
Tactics
Through testing, we were able to identify that parents would be the main drivers of the platform for their families. We then conducted further testing and identified the most effective screenshot designs and app store videos. After studying user behavior, we changed the app name to Say, which was more relatable and resonated better with users.
After refining the app, utilizing multiple mobile ad networks and Apple search ads, we launched a micro-segmented media campaign depicting different use case scenarios and reasons for downloading the app. Each media source was optimized for deeper in-app events.
Delivery and results
Utilizing our ample expertise in campaign creation, testing, and optimization, we delivered 60,000 new active users to Say in just three months, exceeding their campaign goal by 98%. Moreover, we reduced their cost per install by over 60% and their cost per invitation by 75%, which created a strong viral ripple effect for each new app download.
testimonials
In Their Words
We researched the best mobile app marketers and selected 6-7 companies to pitch their ideas to us. Not only did they show us their plan to optimize the apps results, Moburst offered services that no one else had. We appreciated their transparency and wanted to use their product development expertise to make our app better.
