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Creative & Content

Make a splash and grab your users’ attention with imaginative works that build emotional connections

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01

01 Video Production

A marketing video has the power to boost conversion rates by 80%, and it’s no surprise that 92% of marketers say that video is a critical part of their overall marketing strategy. Today, people don’t want to read lengthy articles or search for explanations – they just want to press play, and see everything they need in one, awesome place.
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02

02 Campaign Concept & Design

Before starting a campaign, the creative team provides deep and actionable conclusions based on creative research, strategy, and insights from previous campaigns – setting your campaign up for success from the start.
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03

03 Social Media Management

Social media is a constant cycle – from finding the perfect mix between what the client’s audience wants and what draws their attention, to devising a comprehensive messaging strategy that delivers.
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04

04 App Store Assets

Most users arriving on an app store page will drop within 3-6 seconds. We know what it takes to get them to stay longer and convert. App store creatives are powerful tools to impact your cost per download and organic trends. We optimize every creative based on hard data, constantly increasing engagement.
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05

05 UGC (User-Generated Content)

User-generated content (UGC) reigns supreme, surpassing average ads with a 4x higher click-through rate (CTR) and 50% lower cost-per-click (CPC). Why? Because authenticity is the only currency that truly matters on social media platforms like Instagram, Facebook, and TikTok. Leverage our army of talented UGC creators to drive brand loyalty, trust, and win over your audience.
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Related Articles

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5 Reasons to A/B Test App Creatives
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5 Reasons Why You Should be A/B Testing Your App Store Creatives in 2026

ASO Creative Mobile Marketing
A/B testing is a critical marketing tool, yet many marketers and brands overlook this valuable technique when it comes to their app store creatives. A/ B testing your app store creatives is a smart way to optimize your app listing and ensure that you’re putting your best foot forward in the app stores. It allows […]
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How effective is video marketing?
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Hagar Hoch 07 September 2025

How Effective Is Video Marketing in 2026?

Creative Digital Marketing
Brands that use video consistently see higher engagement, better conversion rates, and faster brand growth than those that don’t. Video marketing in 2026 is essential. Here’s what’s changed, what still works, and how you should approach video marketing now. In this blog post, we’ll explore what video marketing is, its benefits, and why it is […]
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Gendered Marketing in the World of Apps: How Companies Segment Their Audiences
Asaf Vicci
Asaf Vicci 17 February 2025

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

ASO Creative Mobile Marketing
Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]
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App Store Preview Videos Do's and Don'ts
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Ian Griggs 30 August 2023

App Store Preview Videos – Do’s and Don’ts

ASO Creative Mobile Marketing
App store preview videos have the power to bring your app to life and greatly impact your ASO. Learn how to optimize them for long-term app success.
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Hagar Hoch
Hagar Hoch 04 June 2023

App Store Screenshots – Guide & Best Practices

ASO Creative Mobile Marketing
Originally Published on July 2021, Updated on June 2023 When browsing through app stores, users decide whether to keep exploring, download the app, or leave within the first 3-6 seconds. That’s why it’s crucial to have visually compelling screenshots that encourage conversions. App store screenshots are an essential marketing asset that showcases your app’s purpose […]
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Ben Eshet
Ben Eshet 22 February 2023

Must-Have Production Tools to Take Your Video Marketing to the Next Level

Creative
Video marketing is an effective way to promote your brand, engage with your audience, and generate sales. Whether you are creating videos for social media, YouTube, or websites, having the right production tools on hand is essential for making your videos stand out from the competition.  In this article you’ll find the must-have production tools […]
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Lital Castel
Lital Castel 22 February 2023

10 Digital Campaign Design Examples to Inspire You for 2023

Creative
Are you ready to take your marketing campaigns up a notch in 2023? There’s no doubt that visual content is essential to any successful campaign. To help get you inspired for the year, we’ve collected 10 examples of campaign designs that are worth learning from.  From creative uses of typography to imaginative illustrations, these case […]
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Choosing a Video Production Agency
Lital Castel
Lital Castel 13 February 2023

5 Tips to Choose the Right Video Production Agency for Your Brand

Creative Digital Marketing
As marketers or business owners, we know that video is an extremely powerful tool to reach an audience. But how do you ensure that your video production is engaging and effective? Choosing the right video production agency is key. In this article, we’ll cover five important tips to keep in mind when choosing one for […]
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Lital Castel
Lital Castel 06 February 2023

Animation in Multimedia: What it is and Why You Should Care

Creative Digital Marketing
What do you think of when you hear the word animation? If you’re like most people, you probably think of cartoons. While it’s true that cartoons are a form of animation, there’s much more to it than that. Animation is a powerful tool that can be used to engage audiences and bring brands to life. […]
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Video Marketing
Lital Castel
Lital Castel 06 February 2023

How to Make an Effective Advertisement Video in 5 Easy Steps

Creative Digital Marketing Media Buying
In today’s digital world, videos are the most powerful medium for marketing and advertising. They are a great way to increase brand awareness and engage customers. However, creating an effective video advertisement is no easy task. It requires a lot of planning, effort, and creativity to create a video that stands out from the competition […]
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Jess Ailion 02 February 2023

What is an Explainer Video?

Creative Digital Marketing
Have you ever seen a video on a website that briefly explains the company’s products or services? Chances are, it was an explainer video. Explainer videos are short, engaging videos that, as the name implies, “explain” your company’s products or services in a simple and engaging way. They are used by businesses in almost every […]
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Jess Ailion 27 August 2021

Motion Graphics – Explanation & Examples

Creative Digital Marketing Mobile Marketing
  Motion graphics, like 2D animation or Computer Generated Imagery (CGI), is a type of animation. It’s commonly used in marketing for its ability to highlight particular actions on an app or website, to bring static images to life, emphasize call-to-actions and generally make textual and static graphic elements, anywhere, more engaging. Without even realizing […]
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Jess Ailion 15 August 2021

Animation for Marketing Guide

Creative Digital Marketing
  Animation is widely known for its artistic capabilities, but what about in the marketing world? It’s no secret that video has become one of the most effective marketing tools of the digital age. With its high conversion rates, engagement rates and ability to communicate effectively in numerous different contexts, it’s a versatile technique.  Animation […]
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Jess Ailion 20 April 2021

How To Create An Explainer Video

ASO Creative
  The world of marketing videos is vast, with tens of different types such as informational videos, launch videos, product demos and explainer videos. In this blog we’ll cover everything you need to know about explainer videos specifically, from our top tips to a step-by-step guide and much more. Whether you’re a global company with […]
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Shany Hai
Shany Hai 24 March 2021

App Design Trends 2021

ASO Creative Mobile Marketing
In a world with so many options and so much noise, beautiful design can be the edge that gets products or ideas noticed, and sets them apart from others.  As a mobile marketing agency full of mobile app experts, Moburst brings you ten of the hottest mobile design trends of 2021 that can be applied […]
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Team Moburst
Team Moburst 20 July 2019

Get The Best Results With The Right Creative Agency

ASO Creative Mobile Marketing
The right creative agency can give you the most incredible mobile creative solutions. Experience performance you never thought possible, as the mobile creative agency helps you craft eye-popping and jaw-dropping campaigns that wow users. The right creative partner will turbo-charge your most important metrics while positioning your brand for long-term success. As a premium creative […]
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Shany Hai
Shany Hai 13 May 2019

App Store Videos: Find Your Inspiration

ASO Creative Mobile Marketing
There are few things that capture a user’s attention better than an awesome video. You can be scrolling through a social media page or the app store when suddenly an incredible video catches your eye and makes you stop and take notice. We’ll look at different app store videos to help inspire you and give […]
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Shany Hai
Shany Hai 24 March 2019

Take Your App Store Video To The Next Level

ASO Creative Mobile Marketing
With millions of apps in both the app stores and only a few seconds to sell your app to potential users, it’s critical to maximize every tool at your disposal. One of the most important tools is your app store video. In this post, we’ll give you some tips, tricks, and pointers to make sure you […]
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Shany Hai
Shany Hai 04 December 2018

The Importance of Good Creatives Within Your App Page

ASO Creative Mobile Marketing
An ad with a breathtaking picture arrests our attention a whole lot more than one with tons of well-written copy. Sure, titles, descriptions and other elements of your page are super important. But it’s your creatives – both individually, and how they “pull together” for overall look and feel – that are your best opportunity […]
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bolg background
Lior Eldan 09 June 2015

Why App Store Video Previews Can Be Bad for Mobile Marketing

ASO Creative Mobile Marketing
This post was originally published on VentureBeat.     When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the […]
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app screens
Gilad Bechar
Gilad Bechar 25 November 2014

How to Bend Apple’s Video Preview Rules and Live to Tell the Tale

ASO Creative Mobile Marketing Product Marketing
This post was originally published on VentureBeat.     Among the many new and exciting features brought to us by iOS 8, app developers and marketers were especially enthusiastic about the possibility of presenting potential users with a video preview of their app. The 15-30-seconds-long trailer can demonstrate the wonders of your product in the […]
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