How do LLMs change traditional SEO?

LLMs shift the focus from keyword ranking to becoming an authority in AI-generated answers. They prioritize conversational intent, meaning content needs to provide thorough context that LLMs can accurately cite or paraphrase, rather than just optimizing for high-volume keywords. Traditional SEO metrics alone are no longer sufficient.

Why is LLM optimization crucial now?

LLM optimization is crucial as the easy access to AI tools is changing how consumers access information, with a significant percentage bypassing traditional search altogether. Traditional search volume is projected to decline, while generative AI traffic is growing exponentially. To keep your website and brand competitive and avoid being irrelevant, businesses must adopt LLM optimization as part of a holistic marketing strategy.

What is the main goal of AEO?

The main goal of AEO is to establish your business as a trusted source for LLMs and to shape your brand's narrative within AI-generated responses proactively. It focuses on content authority, AI-centric data architecture, and fortifying trust and expertise signals.

How does Moburst measure success in AI SEO?

We measure success through clear milestones and measurable progress. This includes tracking brand presence within LLM responses, average rank across different models, and the sentiment (positive vs. negative mentions) of your brand in AI-generated answers. We also monitor brand presence over time.

Will this replace my current SEO or content strategy?

Not at all. We work with your brand’s team to add a new layer of protection and growth as the search world changes.

Home / Digital Marketing Services / AEO (SEO AI) Service

Organic Awareness

AEO (AI SEO) Services

Lead the Future of Search with Moburst

Today, users don't just search on Google; they look for information across AI platforms like ChatGPT, Gemini, and Perplexity. Moburst helps your brand become the trusted source, no matter where answers are found.

I WANT TO GROW

Let’s Talk

Growing together is so much faster!

Why AEO (AI SEO) is No Longer Optional

Search has changed, and so has your customer discovery process. AI tools are redefining how your market accesses information, making understanding and influencing this shift a core business function. So, is your brand keeping up?

Bypassing Traditional Search

27% of US consumers already use AI assistants or platforms to solve complex problems, skipping traditional search engines.

Declining Traditional Search Volume

Search volume on major engines is expected to drop by 50% by 2028.

Zero-Click Results

58% of Google Search Results now end in Zero-Click, instead of websites.

Explosive AI-Driven Traffic

Data shows that Generative AI-driven traffic is climbing 165 times faster than traditional web search.

We Optimize For All AI Search Platforms

AEO is about more than ranking on Google. Today, visibility means showing up across LLMs, AI assistants, and next-gen search engines. From ChatGPT and Claude to Meta AI and Grok, users are asking 20+ word prompts and expecting trusted, conversational answers. At Moburst, we tailor strategies for each AI platform’s unique ecosystem, ensuring your brand is discoverable wherever audiences search. Our creative and technical expertise position your content to not only be found but to be the authoritative answer across every channel.

Don’t Let AI Search Leave Your Brand Behind

Every day, more users skip Google and turn to AI engines for answers. If your brand isn’t optimized for these platforms, you’re invisible where decisions are being made. Moburst’s AEO services make sure you’re the one showing up right KPIs—winning attention, traffic, and customers before your competitors do.

How AI Engines Think & Why It Matters

01 What Are Large Language Models (LLMs)?

Large Language Models, or LLMs, are sophisticated artificial intelligence systems. They are trained on vast amounts of text and data from across the internet, which allows them to understand complex language and generate human-like text in response to a prompt or question. Unlike a traditional search engine that just finds pages with matching words, an LLM’s goal is to comprehend and synthesize information to provide a direct, conversational answer.

02 How Do AI Engines Decide Which Information to Use?

The most significant change in search is the shift from matching keywords to understanding concepts. AI engines identify “entities”—which are the real-world people, places, organizations, and ideas your content discusses—and map the relationships between them. This is how they build true understanding. This move from queries to conversational intent is crucial, as AI is designed to decipher the user’s actual goal, even within long, complex questions. The average AI prompt is 23 words long, requiring a much deeper level of contextual understanding than a simple keyword search.

03 Meet Your New Audience: Gen AI

For your business, this means the AI itself is your new audience. To be featured as the definitive answer, your brand must be recognized as an unimpeachable source of truth and expertise. This requires a holistic AEO strategy where every piece of content, every brand mention, and all your website’s technical data signal authority to these AI engines. With generative AI-driven traffic growing 165 times faster than traditional web search, ensuring your brand is the AI’s trusted source is no longer optional—it is indispensable for growth and market leadership.

Benefits

Discoverability

Dramatically improve your site’s discoverability

Awareness

Build lasting brand awareness through increased visibility

Organic

Get significantly more organic views

Ranking

Get to the top of the search results with the right keywords

https://d1pcopq1a9mdhn.cloudfront.net/wp-content/uploads/2025/07/Rectangle-8.webp

The Moburst Advantage

At Moburst, we know traditional SEO isn’t enough in the LLM era.
Large language models prioritize conversational intent, with the average AI prompt spanning 23 words. Winning visibility now requires a smarter approach: AI SEO, LLMO, and AEO.

Our proprietary intelligence and data-driven methodology turn LLM complexity into your competitive edge, optimizing your site for maximum discoverability. We guide you from LLM obscurity to market authority with a phased system built on clear milestones, measurable progress, and lasting leadership in AI-driven search.

Ready for Hypergrowth?

Let’s build your strategy for AI-driven search.

Related Services

Frequently Asked Questions (FAQs) – AI SEO and LLMs

AI SEO, also known as LLM Optimization (LLMO) or Answer Engine Optimization (AEO), is the strategic process of ensuring your organization’s information is structured, discoverable, and interpreted accurately and favorably by Large Language Models (LLMs). It’s about optimizing your content for how AI tools find, understand, and present information.