Today, users don't just search on Google; they look for information across AI platforms like ChatGPT, Gemini, and Perplexity. Moburst helps your brand become the trusted source, no matter where answers are found.
Search has changed, and so has your customer discovery process. AI tools are redefining how your market accesses information, making understanding and influencing this shift a core business function.
So, is your brand keeping up?
Bypassing Traditional Search
27% of US consumers already use AI assistants or platforms to solve complex problems, skipping traditional search engines.
Declining Traditional Search Volume
Search volume on major engines is expected to drop by 50% by 2028.
Zero-Click Results
58% of Google Search Results now end in Zero-Click, instead of websites.
Explosive AI-Driven Traffic
Data shows that Generative AI-driven traffic is climbing 165 times faster than traditional web search.
With consumers already using LLM-powered tools, bypassing traditional search, and traditional search engine volume projected to decline, the moment to optimize for LLMs is now.
How AI Engines Think & Why It Matters
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01What Are Large Language Models (LLMs)?
Large Language Models, or LLMs, are sophisticated artificial intelligence systems. They are trained on vast amounts of text and data from across the internet, which allows them to understand complex language and generate human-like text in response to a prompt or question. Unlike a traditional search engine that just finds pages with matching words, an LLM’s goal is to comprehend and synthesize information to provide a direct, conversational answer.
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02 How Do AI Engines Decide Which Information to Use?
The most significant change in search is the shift from matching keywords to understanding concepts. AI engines identify “entities”—which are the real-world people, places, organizations, and ideas your content discusses—and map the relationships between them. This is how they build true understanding. This move from queries to conversational intent is crucial, as AI is designed to decipher the user’s actual goal, even within long, complex questions. The average AI prompt is 23 words long, requiring a much deeper level of contextual understanding than a simple keyword search.
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03Meet Your New Audience: Gen AI
For your business, this means the AI itself is your new audience. To be featured as the definitive answer, your brand must be recognized as an unimpeachable source of truth and expertise. This requires a holistic AEO strategy where every piece of content, every brand mention, and all your website’s technical data signal authority to these AI engines. With generative AI-driven traffic growing 165 times faster than traditional web search, ensuring your brand is the AI’s trusted source is no longer optional—it is indispensable for growth and market leadership.
The Moburst Advantage
At Moburst, we recognize that traditional SEO metrics and strategies alone are not enough in the LLM era. LLMs prioritize conversational intent, with the average AI prompt being 23 words long. This demands a new approach to search engine optimization that we expertly deliver through our AEO services.
We help you move from LLM anonymity to market authority with a phased approach designed for clear milestones, measurable progress, and sustainable leadership in LLM-driven discovery.
AI Visibility Audit
We measure how your brand is seen across all major search and AI platforms, compared to your top competitors.
AI-Readiness Optimization
We optimize your current content to be clearer, correct, and easier for both humans and AI to use. We also fix any technical site issues that could hold you back.
Authoritative Content Strategy
We plan and publish detailed responses to the questions your audience is actually asking, showing your expertise every step of the way.
Continuous AEO Performance & Support
As customer habits change, we update your site’s approach, so your brand always stays ahead.
Don’t Get Left Behind. Partner with Moburst for AEO Excellence.
At Moburst, we translate LLM complexity into competitive advantage through proprietary intelligence and a data-driven methodology.
Ready for Hypergrowth?
Let’s build your strategy for AI-driven search.
Related Services
Frequently Asked Questions (FAQs) – AI SEO and LLMs
AI SEO, also known as LLM Optimization (LLMO) or Answer Engine Optimization (AEO), is the strategic process of ensuring your organization’s information is structured, discoverable, and interpreted accurately and favorably by Large Language Models (LLMs). It’s about optimizing your content for how AI tools find, understand, and present information.
LLMs shift the focus from keyword ranking to becoming an authority in AI-generated answers. They prioritize conversational intent, meaning content needs to provide thorough context that LLMs can accurately cite or paraphrase, rather than just optimizing for high-volume keywords. Traditional SEO metrics alone are no longer sufficient.
LLM optimization is crucial as the easy access to AI tools is changing how consumers access information, with a significant percentage bypassing traditional search altogether. Traditional search volume is projected to decline, while generative AI traffic is growing exponentially. To keep your website and brand competitive and avoid being irrelevant, businesses must adopt LLM optimization as part of a holistic marketing strategy.
The main goal of AEO is to establish your business as a trusted source for LLMs and to shape your brand’s narrative within AI-generated responses proactively. It focuses on content authority, AI-centric data architecture, and fortifying trust and expertise signals.
We measure success through clear milestones and measurable progress. This includes tracking brand presence within LLM responses, average rank across different models, and the sentiment (positive vs. negative mentions) of your brand in AI-generated answers. We also monitor brand presence over time.
Not at all. We work with your brand’s team to add a new layer of protection and growth as the search world changes.
