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Services

Mobile App Marketing Agency

Moburst is a full-service app marketing agency built on a data-driven strategic framework. Helping you hit your KPIs and achieve unparalleled mobile growth.

Our proprietary data-driven strategic framework is built to help brands scale. Whether you're a fast-moving startup or a global giant like Google or Samsung. We combine sharp creative, real-time data intelligence, and performance-driven strategy to turn ambitious growth goals into real, measurable results. From App Store Optimization (ASO) and user acquisition to product strategy, creative, and BI - we execute it all, in-house, with full alignment. No guesswork, no silos. Just the expertise and execution it takes to dominate the charts, reduce CPI, and grow smarter at every stage.
I WANT TO GROW

Our App Marketing Services

01

01 Mobile Strategy

As a leading App Marketing Agency, Moburst understands the dynamic and ever-changing landscape of mobile marketing. Crafting a fail-safe user journey based on a solid understanding of your users is crucial to success. That’s why we take a customized approach to your mobile strategy, offering insights and benchmarks that align perfectly with your brand. Our team is always up-to-date with the latest industry trends, ensuring that we employ the ones that will benefit your business the most. Mobile Strategy Service
02

02 Product Strategy

Let Moburst take your mobile product to the next level. Our customized, data-driven approach is designed to help you navigate the dynamic landscape of mobile marketing and achieve success. As a leading agency, we optimize everything from app retention to virality features to maximize your users’ value. Our comprehensive analysis provides actionable insights into your product strategy, based on competitor analysis, defining KPIs, adjusting the user funnel, and much more. Product Strategy Service
03

03 BI & Analytics

Data is at the heart of any successful mobile campaign. That’s why we’ve developed our proprietary Analytics and BI functions to provide comprehensive analytics displayed via stunning visualizations, putting the power in your hands. As a leading App Marketing Agency, we know that measuring progress, analyzing results, and optimizing campaigns can be a challenge with data scattered across platforms and channels. But with our Analytics and BI functions, you can gain a clear understanding of exactly what’s happening across your campaigns. Our versatile tools enable you to discover unseen opportunities, increase ROI, and tighten control. Visit our BI & Analytics service page now to learn more about how we can help you harness the power of data for success. BI & Analytics Service
04

04 ASO

Our ASO experts help with keyword research, A/B testing, localization, competitor analysis, and more to increase your app’s discoverability and downloads. We’ll deep dive into your app store presence and offer strategic improvements based on leading technology and our uniquely formulated techniques. Our comprehensive ASO strategy will increase your visibility and conversion rate, which will yield more organic traffic. ASO Service
05

05 CRO

Ready for lower acquisition costs and higher ROI? CRO is the key, and we’ve developed the blueprint for success. A high conversion rate can turbocharge your key metrics and multiply your gains. Our mobile CRO experts will test new screenshot types, icons, videos, and other creative assets. We use this hard data to determine the best combinations to drive conversions and continuously optimize your assets. CRO Service
06

06 App Localization

International success requires avoiding a “one-size-fits-all” content approach. To execute successful localization, we go further than just translating your app title and description into another language. Our team combines their access to great research tools and wealth of experience with local knowledge to incorporate relevant cultural references across your app’s copy and visuals. Localizations Service
07

07 Concept & Design

From powerful insights to immense impact, our campaign conceptualization and design process involves bringing your brand’s vision to life with concepts that resonate with the right audience at the right time. Showcase your product or service in an innovative way to inspire potential users. Concept & Design Service
08

08 Video Production

At Moburst, we don’t just create videos for apps – we craft memorable stories. Our team’s creative insight and passion are our tools in bringing these tales to life with a unique charm that truly speaks to the audience on an emotional level, capturing their attention & helping your brand reach its ultimate potential. Video Production Service
09

09 Social Media Management

Supercharge your company’s social media presence with the perfect mix of innovative and engaging content. Strike the right balance between what your audience wants to see and what draws their attention. Transform how users interact with your product, empowering them with a comprehensive messaging strategy tailored to their specific wants – so you can ensure they keep coming back for more! Social Media Management Service
10

10 App Store Assets

We believe in the power of effective app store creatives to make a real difference in your cost per download and organic trends. Our creative experts craft unique designs that capture your story in an eye-catching way; they’re designed to draw users into exploring further. Most users arriving at an app page take only 3-6 seconds to make a decision to download or to drop! Let us help you to convert app store visitors into active users. App Store Assets Service
11

11 UGC videos

User-generated content receives a 4x higher click-through rate and a 50% lower cost-per-click than average ads. As one of the world’s leading app marketing agencies, we harness our carefully curated Army of Creators to drive more exposure, engagement, and downloads for your mobile app. Our strategy focuses on the only currency that matters – authenticity. We embrace the power of creators to produce content that will resonate with your audience on all social platforms. UGC videos Service
12

12 Social & Search

Our team of experts will develop a social media buying and search strategies to help your app reach the target audience & increase downloads. We provide powerful customer engagement insights and VIP support from all social networks and search giants. We have unique relationships such as Premier Google Partners, FB partners and a TikTok Key Agency – ensuring you get tailored solutions to boost your performance. Social & Search Service
13

13 Networks & RTBs

With our deep understanding of ad networks and real-time bidding platforms, we can drive incredible results at low costs for your mobile app. We combine the right mobile media channels to surpass your goals and KPIs, track CPI and optimize ROI. Reach a highly engaged audience with the right message at the right time. Networks & RTBs Service
14

14 Influencer Marketing

Turning influencer marketing from brand awareness act to the most cost-effective performance driver. We offer a variety of influencer marketing solutions to help your business reach hypergrowth. Our services include influencer research, campaign management, content creation, and performance analysis. We have a team of experts who will work with you to create a customized influencer marketing strategy that’s tailored to your mobile app’s unique needs. Influencer Marketing Service
15

15 Email Marketing

Want users to make a purchase? Sign up? Whatever your goal might be, we create a data driven process to drive user actions. Email marketing is one of the most powerful ways to engage your target audience. Through a mix of content segmentation, personalization, and A/B testing, we will create targeted campaigns to customize your users’ experience and provide them with value. Email Marketing Service
16

16 OTT Advertising

With over 50% of digital video viewers watching content over OTT streaming services, we can help you take your key performance metrics to the next level with our OTT advertising services. Our clients are able to reach target audiences with greater efficiency and lower costs, showing up on each living room in the world with a cost of a digital campaign. OTT Advertising Service
17

17 Product Consulting

Our product consultants design the best app experiences using a methodical approach. With over 200 products under our belt, we strip your app down to its individual components, analyzing each one, making insightful recommendations, and optimizing each aspect to ensure product success. Product Consulting Service
18

18 Web Design

Drive the user actions you want to see. With our wealth of expertise in crafting and refining hundreds of the world’s most successful apps and products, we’ll help you guide your users exactly where they need to go! Our comprehensive process covers design flow and user journey – delivering a smooth yet extraordinary app experience. Website Design
19

19 App Development & Design

From concept to app-lication, Moburst will transform your ideas into high-quality apps that generate impactful, long-lasting results. Our development experts will craft a seamless & engaging user experience that drives customer loyalty, maximizes KPIs, and propels your app to the top charts in no time. App Development & Design Service
20

20 User-Generated Content (UGC)

Did you know that UGC delivers 4x higher CTR and 50% lower CPC than regular ads? It’s quite simple – Authenticity reigns supreme on platforms like Instagram, Facebook, and TikTok. That’s why our team of app marketing experts is here to help you win over your audience and boost your app’s success with game-changing user-generated content. User-Generated Content (UGC) Service
21

21 Creator Network

You may have a great app, but how can you make sure you’re showcasing its benefits to reach a wider audience of users? Enter our network of vetted creators who will supercharge your marketing goals. Whether it’s dating, lifestyle, comedy & travel – we’ve got you covered in all categories. Let us handle the logistics and witness an engaged user base like you’ve never seen before. Creator Network Service

Why Partner with an App Marketing Agency?

A Few of Our Delighted Clients

Let’s Talk

Growing together is so much faster!

Why Choose Moburst as Your App Marketing Agency?

Moburst was founded over a decade ago and, in that time, has grown to work with over 700 apps on campaigns across 70+ countries. Only 15 mobile apps have more than one billion users, and we work exclusively with 46% of them.

We leverage our experience and bring it to all of our current clients to help them optimize or launch their app. We achieve this by thinking outside of the box, using unconventional and innovative approaches, generating new ideas, and converting our knowledge into the products, mobile app services, and processes we use daily.

As a multiple award-winning mobile success agency, we have placed our clients’ apps in the Top 10 Charts 225+ times and have helped achieve over 140 million mobile app installs. Global brands and innovative startups worldwide come to us because we consistently over-deliver on our promises to launch apps into new realms.

Our broad range of app marketing services highlights our expertise across the entire mobile marketing spectrum, and we believe that the collaboration between our teams is at the core of our success.

At Moburst, we have proven results that you can check out for yourself. Head to our latest case studies or browse our mobile app services to see what we’re capable of.

We’ve helped our clients achieve incredible metrics such as

over 90%
ROI In 4 months
2900%
CPI decrease
70%
retention rate increase
430%
organic growth in under one year

We’ve driven success for Fortune 500 companies and leaders in mobile gaming alike. They chose us for our ability to produce high quality, tailored, data driven and innovative results for their brand.
We want to get you to the top of the app store charts and search results, so that you enter into the sustainable cycle of continuous growth. The more you invest in your app marketing campaign, the better results you will see in return.

At Moburst, we work with you and tailor our approach to suit your KPIs. We’ll get to know the ins and outs of your business, from your target users to your approved messaging. We’ll understand the very fabric of your brand. We’ve worked with businesses across nearly every industry out there, but we recognise that each brand is unique and operates differently. A comprehensive client brief will guide the entire marketing campaign we craft for you.

Our team of Account Directors will keep you in the loop constantly. You’ll have a dedicated Account Director who will communicate with you every step of the way. We want your experience with us to be as smooth and successful as possible. We report back to you with all results regularly and clearly. You’ll have immediate access to data and insights as we’re always on hand to help with anything that crops up, no matter the time.

Our Awards

Case Studies

Samsung approached us to promote their Galaxy App Store.
Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!
+1400% Growth from downloads to social
Redefining Digital Collaboration with Influencer Storytelling
Showcasing versatility and driving sign-ups with authentic campaigns.
Miro
+17% Over KPI Targets
Learn what a media burst is!
Pfizer’s new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks
+%
Scaling Gett’s user acquisition while maintaining a low CPI and improving user quality
Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.
+50% Increase in KPIs in target locales
Being one of the world’s largest websites doesn’t necessarily guarantee mobile success
Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.
+90% Organic Growth in Under A Year!
Moburst helped decrease cost per subscription by over 75%!
Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.
+75% Increase in ROI!
This Award-Worthy Campaign Transformed Dating Apps & Skyrocketed Sign-Ups by 940%
PreVue partnered with Moburst to challenge the norms of online dating with a novel concept: a video-based dating app emphasizing genuine connections through real-time videos.
PreVue Case Study
+1400% Increase in Installs
Influencer Strategy Boosts Truecaller’s U.S. Presence
Expanding user bases with data-driven creative campaigns.
Truecaller case study
+30% Increase in Branded Searches (YOY)
We helped skyrocket Upside’s organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.
In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.
women in shopping mall using upside app
+20% Decrease in Cost Per Install (CPI)
We exceeded the campaign goals by 98%!
Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!
+60% Savings in cost per install
Optimizing for app store discoverability across 10 different languages
Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.
+27% Growth in Organic Downloads in Just 90 Days!
X166 More Organic Traffic
An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.
+70% CPI decrease
Get your app into the Top 10!
Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results
+36% Uplift in Organic Installs
View the power of ASO
Discover how we established a high-value keyword base to enable Reflect.ly’s growth and succeeded in lowering in-app event costs–all within just two months.
+40% Decrease in down funnel conversion costs
$5 Million in ASO Value Recognized!
The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.
+27% Organic Download Growth in Just 90 Days!
Become a leader in your field
Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field
+391% Increase in daily download volumes
Approve your conversion rate!
Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth
+57% Rise in Conversion Rates
A 430% increase in retention rates
Innovative features added a new line of monetization options for the app
+430% Increase in user retention
Characterizing, targeting, and acquiring revenue-generating users
More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking
+50% Decrease in targeted cost per acquisitions (CPAs)
The campaign that reached a positive ROI in just a few months!
Vodio’s daily download volume increased by 560%
+560% Increase in app download volume
Enhancing keyword performance
Boosting app discoverability and install rates through vigorous optimization of app store page components
+60% increase in daily organic download volume
Acquire paying users!
By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI
+20% Increase in monthly ROI
Moburst’s influencer marketing campaign drove 8,500+ app installs and increased the CTI rate by 227%.
PlugSports teamed up with Moburst in an innovative influencer marketing campaign to enhance app installs and sign-ups among high school athletes.
SPORT
+227% Increase in CTI rate!

Moburst App Marketing FAQ

We cover the full stack: App Store Optimization, media buying across social, search, networks and programmatic, creative production, mobile strategy, product strategy, BI with analytics, conversion rate optimization, localization, user generated content, influencer campaigns, email, OTT, and more. Moburst’s expert teams work together to deliver end-to-end app marketing solutions.

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App Store Optimization (ASO) – The Complete Guide for 2026 [+ Free Checklist]

ASO Mobile Marketing
Getting your app noticed in the (extremely) vast sea of available apps is no easy feat. As of today, there are 2.61 million apps available on the Google Play Store and over 2,2 million on the App Store. That’s a lot of competition. But being #1 in app store search results isn’t just about visibility; […]
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Building a Winning Product Marketing Strategy: A Step-by-step Guide
Nir Lewinsohn
Nir Lewinsohn 25 July 2025

Building a Winning Product Marketing Strategy: A Step-by-step Guide

Marketing Strategy Mobile Marketing Product Marketing
Launching a groundbreaking product should be a moment of triumph, but product launches often end in a less-than-stellar performance. Why? It’s usually not the product itself but a half-baked or poorly researched product marketing strategy.  And yet, enterprise-level companies and growing startups face more pressure than ever to launch products that not only meet market […]
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App Localization and Internalization
Lior Eldan 26 June 2025

App Localization and Internationalization – A Step-by-Step Guide

ASO Mobile Marketing
Bridging cultural divides and breaking down language barriers are no longer just lofty ideals; they are crucial strategies for app growth.  Dive into the concept of app localization and internationalization and explore how you can harness these strategies to propel your app to the top charts, enhance user engagement, and boost revenue. 
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WWDC25 Recap and App Growth Highlights from Moburst
Lital Castel
Lital Castel 23 June 2025

Moburst’s WWDC25 Digest: Expert Insights for App Growth

App Development Industry News Mobile Marketing
WWDC25 brought a wave of practical updates that go beyond hype, giving app owners and marketers real tools to drive measurable growth. In this digest, Moburst’s experts break down what actually matters, and how to turn Apple’s latest features into results for your app.
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Google I/O 2025: Your Practical Guide to the AI Shifts Shaping Marketing
Lital Castel
Lital Castel 02 June 2025

Google I/O 2025: Your Practical Guide to the AI Shifts Shaping Marketing

Digital Marketing Industry News Mobile Marketing
Get practical, brand-focused strategies for adapting to Google I/O 2025’s AI-driven changes in search, content, and digital marketing. Learn how to optimize for AI Overviews, leverage Gemini tools, and future-proof your campaigns, plus actionable steps from Moburst’s experts to help your brand stay ahead.
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App Marketing in 2025: A Guide for Startups & Corporations
Gilad Bechar
Gilad Bechar 12 May 2025

App Marketing in 2026: A Guide for Startups & Corporations

ASO Media Buying Mobile Marketing
With over six million apps in the app stores, establishing an app marketing strategy for 2026 is a must for any newly added app. Users churn through apps really fast and increasing app store ranking is a process that takes time. Without a dedicated marketing campaign, the chances of growing your userbase are unfortunately close to none. As […]
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Master Subscription App Growth in 2025
Mike Kresch
Mike Kresch 04 May 2025

Master Subscription App Growth in 2026 & Beyond

Marketing Strategy Mobile Marketing
Subscription app growth is harder than ever, and the landscape has recently changed. Back in mid‑2025, a U.S. judge basically told Apple to stop the “malicious compliance” around external payments, and, for a while, Apple had to allow off‑platform payments from iOS apps with no extra commission or nitpicky wording rules on links. Subscription apps […]
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Monthly Mobile Marketing News - March 2025 updates
Lital Castel
Lital Castel 10 April 2025

Moburst’s Monthly Mobile Marketing Roundup #23

Industry News Mobile Marketing
Welcome back to the 23rd edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’re breaking down the key shifts in mobile, from our expert predictions for Apple’s WWDC25 to Gemini’s growing reach across platforms and plenty of insights to help you stay ahead of the curve. Let’s get into it! Industry News WWDC25 Predictions: […]
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Top App Store Optimization (ASO) Agencies
Jessica Abbadia
Jessica Abbadia 31 March 2025

Top App Store Optimization (ASO) Agencies to Hire in 2026

ASO Mobile Marketing
To truly succeed in today’s competitive app marketplaces, App Store Optimization (ASO) is not just a strategy; it’s a necessity. With over 65% of app store downloads beginning with a simple keyword search, the impact of effective ASO cannot be overstated.  More than half (51%) of App Store keywords are generic, presenting a significant opportunity […]
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Android vs iOS App Development
Nir Lewinsohn
Nir Lewinsohn 19 March 2025

iOS vs. Android App Development: Choosing the Right Path

App Development Mobile Marketing Product Marketing
It’s a mobile-first world, and a well-crafted app is the most effective way to build customer loyalty, drive conversions, and establish a powerful brand presence. But navigating the complexities of app development can be daunting. You probably have questions: How do I build an app? Should I target Android, iOS, or both? Do I use […]
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Moburst’s Monthly Mobile Marketing Roundup #22
Lital Castel
Lital Castel 06 March 2025

Moburst’s Monthly Mobile Marketing Roundup #22

Industry News Mobile Marketing
Welcome back to the 22nd edition of Moburst’s Monthly Mobile Marketing Roundup! This month, AI-powered tools are changing the game for mobile marketers, Apple is making a rare move to loosen its grip on default apps, and Google Play’s latest widget update could be the key to unlocking better app discovery. Let’s dive in! Industry […]
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Gendered Marketing in the World of Apps: How Companies Segment Their Audiences
Asaf Vicci
Asaf Vicci 17 February 2025

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

ASO Creative Mobile Marketing
Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]
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Moburst’s Monthly Mobile Marketing Roundup - January 2025
Lital Castel
Lital Castel 06 February 2025

Moburst’s Monthly Mobile Marketing Roundup #21

Industry News Mobile Marketing
Welcome back to the 21st edition of Moburst’s Monthly Mobile Marketing Roundup! From DeepSeek’s explosive success (and controversy) to Apple’s record-breaking services revenue and Android 16’s push for adaptive apps, we’re breaking down what these shifts mean for your marketing strategy—and how to stay ahead. Mobile News DeepSeek Overtakes ChatGPT and Dominates Global App Charts […]
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Celebrities and ASO
Asaf Vicci
Asaf Vicci 20 January 2025

The Celebrity Effect on App Store Optimization & Search Trends

ASO Mobile Marketing
In today’s world, it’s no surprise that celebrities hold a lot of search power. In 2025, global interest in celebrities remains as significant as ever, with certain figures attracting substantial attention depending on their virality.  Taylor Swift emerged as the most Googled person (according to Google Trends and Glimpse), garnering approximately 10.75 million searches in […]
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Marketing News - 2024 Recap and 2025 Predictions
Lital Castel
Lital Castel 02 January 2025

Moburst’s 2024 Marketing Roundup & 2025 Predictions #20

Digital Marketing Industry News Mobile Marketing
Happy New Year, and welcome to the special 20th edition of Moburst’s Monthly Marketing Roundup! The past year has been a whirlwind of changes in the marketing industry. Privacy regulations challenged how we connect with users, AI cemented its role as an everyday tool, and advertising platforms rewrote the playbook, forcing brands to adapt and […]
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Mobile Marketing Digest - Moburst - November 2024
Lital Castel
Lital Castel 01 December 2024

Moburst’s Monthly Mobile Marketing Roundup #19

Industry News Mobile Marketing
Welcome back to the 19th edition of Moburst’s Monthly Mobile Marketing Roundup! In this edition, we’ll bring you up to speed on key industry shifts that could reshape your marketing strategies. From TikTok’s escalating U.S. ban saga to Apple’s latest advertising push into direct ad sales and new ways to get your app featured on […]
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Mobile Marketing News - October 2024
Lital Castel
Lital Castel 07 November 2024

Moburst’s Monthly Mobile Marketing Roundup #18

Industry News Mobile Marketing
Welcome back to the 18th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’re covering the official launch of OpenAI’s SearchGPT and its impact on ASO strategies, Apple’s potential new gaming hub for iOS, new app discovery features for the Play Store, and much more. We’ve got a lot to cover, so let’s dive […]
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Types of Mobile Advertising
Orad Eldar
Orad Eldar 10 October 2024

10 Types of Mobile Advertising for Brand Success

Media Buying Mobile Marketing
With mobile devices now being the primary way people browse the internet, users are no longer tied to desktop screens. This shift has created new marketing opportunities to reach audiences in short, on-the-go moments. As a result, mobile advertising has become a crucial part of digital marketing, offering a variety of formats designed for different […]
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Monthly Mobile Marketing News
Lital Castel
Lital Castel 01 October 2024

Moburst’s Monthly Mobile Marketing Roundup #17

Industry News Mobile Marketing
Welcome back to the 17th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’re covering TikTok’s new keyword targeting for Search Ads, Meta’s ad tools for the holiday season, Apple’s iOS 18 and 18.1 updates, and Google Play’s latest app discovery features—alongside key insights to elevate your app’s visibility, engagement, and success. Let’s dive […]
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Apple AdAttributionKit Guide
Nadav Pesti
Nadav Pesti
Lital Castel
Lital Castel 01 October 2024

The Ultimate Guide to Apple’s AdAttributionKit: Actionable Steps for App Owners

Mobile Marketing Product Marketing
The mobile advertising landscape is growing fast, with global ad spend projected to exceed $400 billion by 2024. As privacy regulations tighten and ad tracking becomes more complex, app owners and marketers are facing new challenges in staying ahead of the curve. Enter AdAttributionKit, Apple’s latest response to these industry shifts.  Announced in Apple’s WWDC24 […]
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Monthly Mobile Marketing News - August 2024
Lital Castel
Lital Castel
Madison Cilluffo
Madison Cilluffo 05 September 2024

Moburst’s Monthly Mobile Marketing Roundup #16

Industry News Mobile Marketing
Welcome back to the 16th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’re diving into Apple’s AI-focused ‘Glowtime’ event, Reddit’s surge in engagement, key updates to the Google Play Console, and more—along with expert marketing insights to help drive your app’s growth! Mobile News Reddit Outpaces TikTok, Facebook, and Instagram in User Engagement […]
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How to Optimize App Store Keywords for Better Rankings
Lior Eldan 27 August 2024

How to Optimize App Store Keywords for Better Rankings

ASO Mobile Marketing
Imagine this: Your app has caught a user’s eye while they’re browsing the App Store. But out of the thousands who see it, only 3.9% will actually tap that install button. On Google’s  Play Store, it’s common for apps to struggle with similarly low conversion rates.  These numbers reveal a stark reality—visibility alone isn’t enough. […]
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Mobile Marketing News - July 2024
Lital Castel
Lital Castel
Madison Cilluffo
Madison Cilluffo 01 August 2024

Moburst’s Monthly Mobile Marketing Roundup #15

Industry News Mobile Marketing
Welcome back to the 15th edition of Moburst’s Monthly Mobile Marketing Roundup! In this edition, we’ll explore the latest updates on SearchGPT, Play Store’s new “Collections,” and Apple’s Vision Pro expansion, providing you with actionable insights on utilizing them for brand and app growth. Let’s dive right in! Mobile News SearchGPT Explained: What it Means […]
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WWDC24 Key Updates for App Marketers and Developers
Lital Castel
Lital Castel 20 June 2024

WWDC24: Key Highlights & Insights for App Marketers and Developers

ASO Industry News
Apple’s WWDC24 was a landmark event that brought many exciting updates to the company’s platforms, products, and services.  From the highly anticipated Apple Intelligence to iOS 18 and new marketing features in App Store Connect, we’re diving into everything app marketers and developers need to know to stay ahead of the game and maximize results—along […]
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Google Play Console Guide
Jessica Abbadia
Jessica Abbadia 23 May 2024

The Complete Guide to Google Play Console for App Marketers

ASO Mobile Marketing
Whether you’re an app marketer, owner, or developer, you know that getting your app onto the Google Play Store is only half the battle. You also need to ensure it’s optimized for search and visibility, effectively marketed to your target audience and delivers vital performance metrics to keep users engaged and coming back. Learn everything you need to know about the Google Play Console in this comprehensive guide.
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Monthly Mobile Marketing News
Lital Castel
Lital Castel 02 May 2024

Moburst’s Monthly Mobile Marketing Roundup #14 

Industry News Mobile Marketing
Welcome back to the 14th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll explore the latest updates about TikTok’s new photo app, provide you with guidance on complying with Apple’s privacy regulations, and delve into leveraging Meta AI advancements—plus a host of other valuable insights. Let’s dive right in. Mobile News What’s Behind […]
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How to Increase App Retention Rate
Gilad Bechar
Gilad Bechar 02 May 2024

4 Simple Strategies to Improve Your App Retention Rate

ASO Media Buying Mobile Marketing
With nearly 9 million mobile apps flooding the market, and the vast majority being available for free—it’s no surprise that the app landscape is more crowded and competitive than ever. Every day, thousands of new apps make their way into the app stores, pushing retention rates lower and making it incredibly easy for users to […]
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How to Comply with Google's EU User Consent Policy
Lital Castel
Lital Castel 18 April 2024

How to Comply with Google’s EU User Consent Policy

Digital Marketing Industry News Media Buying Mobile Marketing
As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.  Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.  While this compliance is […]
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Moburst's Monthly Mobile Marketing News Roundup
Lital Castel
Lital Castel
Jessica Abbadia
Jessica Abbadia 28 March 2024

Moburst’s Monthly Mobile Marketing Roundup #13 

ASO Industry News Mobile Marketing
Welcome back to the 13th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll delve into the latest updates on the potential TikTok ban in the US, Meta’s new AI-powered ad tools, the official date announcements and information on Google I/O and WWDC24, and much more. Let’s dive right in. Mobile Marketing News TikTok […]
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How to Increase App Downloads
Lital Castel
Lital Castel 27 March 2024

Top 15 Ways to Increase Mobile App Downloads

ASO Media Buying Mobile Marketing Social Media Marketing
In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a […]
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Mobile Marketing News Roundup
Lital Castel
Lital Castel
Jessica Abbadia
Jessica Abbadia 29 February 2024

Moburst’s Monthly Mobile Marketing Roundup #12 

ASO Industry News Mobile Marketing
Welcome back to the 12th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll cover the latest mobile marketing news and updates for February 2024, including Google’s AI-powered Search Ads, Meta’s enhanced video ads insights, Apple’s latest App Store Connect updates, and much more. Let’s dive right in. Mobile Marketing News Meta Introduces ‘Engaged-View’ […]
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How to Optimize Apple Search Ads Using Automated Rules
Noa Amit
Noa Amit 28 February 2024

Optimizing Your Apple Search Ads Campaigns with Automated Rules

Media Buying Mobile Marketing Product Marketing
With over 650 million users visiting the App Store each week, making your app stand out from the competition can be challenging. If you’re looking to promote your mobile app and reach a wider audience within the Apple ecosystem, Apple Search Ads is just the right platform to do so. Exclusive to iOS, Apple Search […]
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Mobile Marketing News
Lital Castel
Lital Castel
Nadav Pesti
Nadav Pesti 01 February 2024

Moburst’s Monthly Mobile Marketing Roundup #11 

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for January 2024. Stay ahead with industry insights, trends, new features, and updates.
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Email Marketing for Apps
Tim Green
Tim Green 25 January 2024

Email Marketing for Apps – Tips & Strategies

Digital Marketing Email Marketing Mobile Marketing
Email marketing has long been one of the most effective ways to promote and put your business on the map. This is mainly due to its versatility across almost every industry and audience, and its proven effectiveness in engagement and conversion rates. But how effective is email marketing for apps? And how can it be […]
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iOS App Marketing Guide
Jessica Abbadia
Jessica Abbadia 25 January 2024

The Complete Guide to iOS App Marketing 

ASO Mobile Marketing
Want to take your iOS app marketing strategy to the next level? This comprehensive guide will walk you through the ins and outs of leveraging app store optimization, user ratings and reviews, and CRO (conversion rate optimization) techniques for app success.
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Mobile Marketing News
Sarai Oppenheimer
Sarai Oppenheimer
Lital Castel
Lital Castel
Nadav Pesti
Nadav Pesti 27 December 2023

Moburst’s Monthly Mobile Marketing Roundup #10 

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for December 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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App Marketing Plan
Lital Castel
Lital Castel 27 December 2023

9 Steps to Crafting a Winning App Marketing Plan

ASO Mobile Marketing
Master the 2024 mobile market with our step-by-step app marketing plan, designed to elevate visibility and ensure sustained user engagement.
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Top ASO Case Studies
Jessica Abbadia
Jessica Abbadia 26 December 2023

App Store Optimization Case Studies to Inspire You in 2026

ASO Mobile Marketing
Explore the best app store optimization (ASO) case studies to inspire your strategy in 2024.
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Monthly Mobile Marketing News
Sarai Oppenheimer
Sarai Oppenheimer
Lital Castel
Lital Castel
Nadav Pesti
Nadav Pesti 30 November 2023

Moburst’s Monthly Mobile Marketing Roundup #9

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for November 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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5 Common Mobile Marketing Mistakes & How to Avoid Them
Team Moburst
Team Moburst 26 November 2023

5 Common Mobile Marketing Mistakes & How to Avoid Them

Mobile Marketing
Learn how to avoid common mobile marketing mistakes and boost your app’s success.
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Android App Marketing
Team Moburst
Team Moburst 20 November 2023

Android App Marketing – How Should You Promote Your App on Google Play?

ASO Mobile Marketing
Get insights on promoting your app on Google Play, crafting the best Android app marketing strategy & more.
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Mobile User Acquisition Agency
Lior Eldan 20 November 2023

Choosing the Ideal Mobile User Acquisition Agency: 2026 Guide

ASO Media Buying Mobile Marketing
Learn how to choose the best mobile user acquisition agency for your app and KPIs.
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Monthly Mobile Marketing News - October 2023
Sarai Oppenheimer
Sarai Oppenheimer
Nadav Pesti
Nadav Pesti
Lital Castel
Lital Castel 05 November 2023

Moburst’s Monthly Mobile Marketing Roundup #8

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for October 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!
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Monthly Mobile Marketing News
Sarai Oppenheimer
Sarai Oppenheimer
Nadav Pesti
Nadav Pesti 27 September 2023

Moburst’s Monthly Mobile Marketing Roundup #7

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for September 2023. Stay ahead of the game with industry insights, trends, new features, and updates.
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App Store Preview Videos Do's and Don'ts
Ian Griggs
Ian Griggs 30 August 2023

App Store Preview Videos – Do’s and Don’ts

ASO Creative Mobile Marketing
App store preview videos have the power to bring your app to life and greatly impact your ASO. Learn how to optimize them for long-term app success.
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Moburst's Monthly Mobile Marketing Roundup august
Sarai Oppenheimer
Sarai Oppenheimer
Lital Castel
Lital Castel 28 August 2023

Moburst’s Monthly Mobile Marketing Roundup #6

ASO Industry News Mobile Marketing
Discover the latest in mobile marketing for August 2023. Stay ahead of the game with industry insights, trends, new features, and updates.
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Building Trust with Users: The Importance of Cybersecurity in Mobile Marketing Campaigns
CyberNews
CyberNews 17 August 2023

Building Trust with Users: The Importance of Cybersecurity in Mobile Marketing Campaigns

Mobile Marketing
Discover the crucial role of cybersecurity in mobile marketing campaigns. Learn why protecting customer data and building trust is vital for successful brand promotion and safeguarding against cyber threats & explore best practices for integrating mobile security into your marketing strategy.
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The-Symbiotic-Relationship-Between-Product-and-ASO
Jessica Abbadia
Jessica Abbadia 08 August 2023

The Symbiotic Relationship Between Product and App Store Optimization (ASO) 

ASO Mobile Marketing Product Marketing
Discovering success in the competitive world of mobile apps relies on getting noticed by users. App Store Optimization (ASO) is a crucial factor in increasing an app’s visibility and organic downloads. However, the effectiveness of ASO is directly linked to the quality and appeal of the app itself. This symbiotic relationship between the product and ASO empowers and influences one another to achieve optimal results.
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Moburst’s Monthly Mobile Marketing Roundup | July 2023
Sarai Oppenheimer
Sarai Oppenheimer 27 July 2023

Moburst’s Monthly Mobile Marketing Roundup #5

ASO Industry News Mobile Marketing
Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) news & updates for the current month. In this edition, we’ll dive into Google’s updated privacy policy, Apple’s PPO changes, the exciting news about Meta’s SKAN 4.0 support, […]
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Moburst’s Monthly Mobile Marketing Roundup | June 2023
Sarai Oppenheimer
Sarai Oppenheimer 29 June 2023

Moburst’s Monthly Mobile Marketing Roundup #4

ASO Industry News Mobile Marketing
Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) updates for the current month. In this edition, we’ll cover everything you need to know from Apple’s WWDC23, delve into some quality-of-life improvements to Google’s App Campaigns, and […]
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App categories
Jessica Abbadia
Jessica Abbadia 20 June 2023

How to Choose the Perfect App Category for iOS and Android

ASO Mobile Marketing
When it comes to optimizing your app’s visibility and discoverability in the crowded app stores, choosing the right category plays a crucial role in your App Store Optimization (ASO) strategy. The category you select for your app on both iOS and Android platforms can significantly impact its exposure to potential users and ultimately determine its success. This article will explore the importance of selecting the ideal app category on iOS and Android, how to do it, and the existing categories on each app store.
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Mastering Apple's Peer Group Benchmarks
Sarai Oppenheimer
Sarai Oppenheimer 08 June 2023

Mastering Apple’s Peer Group Benchmarks: The Ultimate Guide

ASO Mobile Marketing
Are you curious about how your app stacks up against the competition? Apple’s Peer Group Benchmarks is the answer! Understanding peer group benchmarks is essential for any brand that wants to keep up with its competition and stay ahead of the curve. Using peer group benchmarks, you can compare your performance against other apps in […]
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Bumble App Screenshots
Hagar Hoch
Hagar Hoch 04 June 2023

App Store Screenshots – Guide & Best Practices

ASO Creative Mobile Marketing
Originally Published on July 2021, Updated on June 2023 When browsing through app stores, users decide whether to keep exploring, download the app, or leave within the first 3-6 seconds. That’s why it’s crucial to have visually compelling screenshots that encourage conversions. App store screenshots are an essential marketing asset that showcases your app’s purpose […]
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Moburst’s Monthly Mobile Marketing Roundup | May 2023
Sarai Oppenheimer
Sarai Oppenheimer 31 May 2023

Moburst’s Monthly Mobile Marketing Roundup #3

Industry News Mobile Marketing
Welcome to Moburst’s May 2023 update on the latest mobile marketing trends and news! This edition covers ASO (App Store Optimization) news, updates from Google I/O 2023, and upcoming changes to the App Store. We’ll also showcase the newest mobile measurement platforms (MMPs) and developer features that can help elevate your mobile game.  Mobile News […]
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Mobile Marketing News
Sarai Oppenheimer
Sarai Oppenheimer 16 May 2023

I/O 2023 – What’s New in Google Play? | Mobile Marketing News

Industry News Mobile Marketing
The latest updates from Google Play and Console are set to revolutionize how app developers and marketers approach their work. With a focus on seamlessness and performance, these changes promise to make building and showcasing high-quality products on the platform easier than ever.  In addition to streamlining the development process, Google is making significant improvements […]
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Mobile Game Marketing Guide
Lital Castel
Lital Castel 05 May 2023

The Ultimate Guide to Mobile Game Marketing

ASO Mobile Marketing
Originally published on January 26th, 2022, and updated on May 5th, 2023. Did you know that the vast majority of money spent on mobile app stores is spent on games? With over 5.22 billion unique mobile phone users worldwide and over 5 million apps to compete with, it comes as no surprise that mobile games […]
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ASO App Store Optimization
Lital Castel
Lital Castel 04 May 2023

The Top 6 ASO Myths and What You Should Know Instead

ASO
Are you looking to optimize your app store presence? App Store Optimization (ASO) is essential to any successful mobile app marketing strategy. With over 5 million apps available to download in the Apple App Store and Google Play Store combined, it’s more important than ever to stand out from the crowd. But how can you […]
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app store onboarding
Yuval Etinger
Yuval Etinger 04 May 2023

How to Create the Ultimate App Onboarding Experience

Mobile Marketing Product Marketing
A well-designed onboarding process is essential for creating a positive user experience, increasing engagement, and maximizing the overall success of a new app. In the upcoming article, we will discuss the significance of monitoring and tailoring the onboarding process. We will explore the reasons behind tracking and testing the onboarding experience, as well as ways […]
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Moburst’s Monthly Mobile Marketing Roundup | April 2023
Sarai Oppenheimer
Sarai Oppenheimer 27 April 2023

Moburst’s Monthly Mobile Marketing Roundup #2

Industry News Mobile Marketing
From Microsoft’s upcoming App Store for mobile games to new keyword suggestions in the App Store; these are just a few examples of the updates and changes that have been taking place in the mobile marketing world this month.  In this article, we’ll take a deep dive into all the industry news and trends to […]
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In-App Events
Sarai Oppenheimer
Sarai Oppenheimer 27 April 2023

In-App Events 101: The Complete Guide to Driving User Loyalty

ASO Mobile Marketing
In a world with millions of apps available, users are constantly looking for exciting experiences that offer them something valuable. As the mobile app market continues to grow at a rapid pace, it’s more important than ever for businesses to find ways to differentiate themselves and keep users engaged on their journey. One powerful tool […]
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Mobile ideas for growth
Gilad Bechar
Gilad Bechar 19 April 2023

4 Practical Strategies for Mobile Growth in An Uncertain Economy 

Mobile Marketing
Nowadays, many companies are cutting their mobile marketing budget and opting for safe strategies in response to the current market trends. They are sticking to the same media placements that have been successful for them for many years instead of trying new channels. As the CEO of a marketing agency that sees the live results […]
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Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps
Jessica Abbadia
Jessica Abbadia 17 April 2023

Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps

ASO Mobile Marketing
Mobile app success depends heavily on user experience, with ratings and reviews playing a pivotal role in shaping public perception. In fact, users rely heavily on these metrics to gauge the worth of downloading and using an app. With ASO (App Store Optimization) now recognized as a critical facet of app development, ratings and reviews […]
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App Store Icon - SKAdNetwork 4.0
Nadav Pesti
Nadav Pesti 04 April 2023

The Complete Guide to SKAdNetwork 4.0: Everything You Need to Know

ASO Mobile Marketing
Are you looking to get the most out of mobile performance advertising? If so, then SKAdNetwork is particularly relevant. Apple’s latest SKAdNetwork update, SKAdNetwork 4.0, was released in October 2022 – much to the surprise of the industry, who expected it to come at the end of the year.  In this article, we’ll provide an in-depth […]
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Moburst’s Monthly Mobile Marketing Roundup | March 2023
Sarai Oppenheimer
Sarai Oppenheimer 29 March 2023

Moburst’s Monthly Mobile Marketing Roundup #1

ASO Industry News Mobile Marketing
Staying current with the latest updates in the Mobile Marketing industry is essential for anyone who wants to stay ahead of market trends and gain an advantage over competitors. From new features and changes in regulations to tips on how to effectively promote your apps and stand out from the digital crowd – there are […]
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ChatGPT and ASO
Jessica Abbadia
Jessica Abbadia 26 March 2023

Is ChatGPT the Ultimate Game Changer for ASO?

ASO
App Store Optimization (ASO) is a key process in app marketing, wherein marketers use various techniques to increase the visibility and ranking of their apps on app stores like Apple’s App Store and Google Play. This process is quite time-consuming and necessitates a great deal of testing and experimenting to identify the optimal combination of […]
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Google Play Store
Lital Castel
Lital Castel 20 March 2023

Google Play Store Ranking Factors Explained: How to Boost Your App’s Visibility 

ASO
If you’re an app owner, you probably already know visibility is the key to success. The higher your app appears in the Google Play store, the more chances people have of finding and downloading it. In this blog post, we’ll explain the ins and outs of the Google Play store search algorithm so that you […]
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Google Play Console Update
Hagar Seri
Hagar Seri 07 March 2023

ASO News – Google Play Console’s Surprising New Update

ASO Industry News
Did you spot something unexpected in your recent Play Console Store Listing Acquisitions Report or conversion analysis? We’re here to tell you it’s not a mistake but rather a surprising new update.  Keep reading to learn how these changes can affect your app’s visibility & acquisition reports. Acquisition reports are essential tools for ASO marketers […]
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app store optimization
Team Moburst
Team Moburst 20 February 2023

How to Plan an App Store Optimization Strategy

ASO Marketing Strategy Mobile Marketing
The app stores are crowded places. With over six million apps available, it’s more important than ever to have an app store optimization (ASO) strategy in place. It’s the key to getting more downloads and achieving success in the app marketplace. ASO helps ensure that your app ranks higher in search results, so potential users […]
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Social Media marketing for apps
Lital Castel
Lital Castel 19 February 2023

The Power of Social Media Marketing for Mobile Apps

Mobile Marketing Social Media Marketing
As any experienced marketer knows, the power of social media shouldn’t be underestimated. Nowadays, marketers, brands, app owners, and businesses are leveraging social media to gain traction and reach potential users. With its low cost and high reach, social media provides an excellent opportunity to create visibility, engage customers and drive downloads.  This comprehensive guide […]
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App Store Optimization elements
Team Moburst
Team Moburst 30 January 2023

A Guide to App Store Optimization Terminology

ASO Mobile Marketing
Are you a mobile app developer or marketer? Do you want to know more about App Store Optimization (ASO)? If yes, you’ve come to the right place. In this blog post, we’ll discuss what ASO means and the various terms related to App Store Optimization with a comprehensive ASO glossary.  What Does ASO Mean? ASO […]
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organic marketing types
Team Moburst
Team Moburst 25 January 2023

Unlock the Power of an Organic Marketing Strategy

Digital Marketing Marketing Strategy Mobile Marketing
Organic marketing is a powerful tool for businesses that want to reach a broader audience and hit higher conversion rates. It is a strategy that focuses on using natural methods to reach potential customers and increase various important metrics. This type of marketing is often done through a combination of organic search, content, and social […]
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Team Moburst
Team Moburst 04 January 2023

iOS 16.1 Updates & Features in 2023

ASO Industry News Mobile Marketing
iOS 16 came to us in September after months of waiting for an Apple update. Shortly after, in October, iOS 16.1 was released. This is the most up to date version.  According to Apple, “iOS 16 enhances [the] iPhone with all-new personalisation features, deeper intelligence, and seamless ways to communicate and share.”  Throughout this article, […]
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Lior Eldan 14 November 2022

Best ASO Tools – Data Comparison

ASO Mobile Marketing
This article was first published in Feb 2016 and has been updated in November 2022. In this article, we’ll be discussing the best ASO tools out there. Which app store optimization tools can you actually trust? Getting your company’s app noticed in the market place is the most important step in generating revenue. In order […]
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Nir Lewinsohn
Nir Lewinsohn 26 September 2022

Mobile App Development – How to Build An App

App Development ASO Product Marketing
  So, you are interested in app development and want to learn how to create a mobile app? Mobile is the go-to platform for consumers right now, with over 60% of all internet traffic coming from a mobile device. The growth and market penetration of mobile devices are so big that even Google changed entirely […]
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Team Moburst
Team Moburst 25 July 2022

How to Make Your App Stand Out

Mobile Marketing
The Challenge of Drawing Attention to Your App Here’s the challenge. On the one hand, there are millions of apps out there, and it’s becoming increasingly difficult for your app to stand out and grab your deserved share of downloads. On the other hand, standing out is not easy – conventional wisdom says that there […]
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Noa Amit
Noa Amit 30 June 2022

Facebook Ads Best Practice for Effective Ads

Media Buying Mobile Marketing
On average, 1.62 billion users visit Facebook every day. That’s nearly a quarter of the world’s population.  Facebook knows a lot about all of those users. It can help you advertise to only the most relevant group of people for your business. It can help you target people where they’re already hanging out. Where they’re […]
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Nadav Pesti
Nadav Pesti 20 April 2022

Google Privacy Sandbox & GAID: Everything You Need to Know

Mobile Marketing
  For the past two years, everyone in the mobile marketing industry has been talking about Apple’s deprecation of the IDFA post iOS 14. It came with a lot of limitations that affected the entire industry and made tracking users much more difficult. Now it’s Google’s turn.  New privacy laws have been cropping up frequently […]
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Team Moburst
Team Moburst 28 February 2022

US Algorithm Bills, Meta Q4 Hit, & More News

Mobile Marketing
Here’s your dose of February monthly news rounded up from the digital marketing and mobile marketing spheres. New Bill Could Change How Algorithms Push Content In the US, a new bipartisan bill was introduced to Congress to increase efforts to stop social media algorithms pushing harmful content to users. The bill, titled “Social Media NUDGE […]
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Team Moburst
Team Moburst 31 January 2022

Google’s New ‘Topics’, Ad Spend Increases and Social Commerce Wins

Mobile Marketing
  Here’s your round-up of all the updates in the mobile and digital marketing sphere from January. Google Introduces Topics to Replace FLoC Proposal Google’s plans to phase out third-party cookies in Chrome are not new. However, Google first proposed Federated Learning of Cohorts (FLoC) as its post-cookies plan, and has now diverted to a […]
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Team Moburst
Team Moburst 28 January 2022

Which Apps are Most Trending?

ASO Mobile Marketing
  The mobile marketing industry is no different to any other when it comes to the rise and fall of trends. There are app trends just like there are fashion and food trends. Getting your app featured in the Trending categories in the app stores is a great way to boost your ASO and downloads.  […]
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Hagar Seri
Hagar Seri 30 December 2021

What is Conversion Rate Optimization (CRO)?

ASO CRO & Analytics Mobile Marketing
  Conversion rate optimization is a type of marketing that, you guessed it, revolves entirely around optimizing your conversion rate. We may have just stated the obvious, but there’s a lot more to it that we’ll dive into below. CRO marketing is hugely important for businesses to focus on given that conversion rate is one […]
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Team Moburst
Team Moburst 05 November 2021

Social Media Algorithms

Mobile Marketing
Social media algorithms – love them or hate them, they’re something every business has to contend with when trying to establish a successful social media presence. The problem is, every social media algorithm is different and composed of various evolving factors that aren’t necessarily prioritized equally on each. This can make it confusing to try […]
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Hofit Mallachy
Hofit Mallachy 17 October 2021

ASO vs SEO – Which is Better for Your Business?

ASO Digital Marketing Mobile Marketing SEO
  Is ASO just mobile SEO? Or is it different? Does an app need an ASO strategy and an SEO strategy? Can you use the same strategy for both? These are all common questions on the topic of ASO and SEO because, on the surface, the two seem so similar. They share similar names, their […]
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Jesse Bogner
Jesse Bogner 20 September 2021

Google Play 2021 Policy Changes – ASO Guidelines

ASO Industry News
  In the coming months the Google Play Store is set to make significant changes to its rules. In light of this, app marketers will have to significantly revamp their Play Store screenshots, as well as their best practices for App Store Optimization. The changes set to hit this year will affect everything from metadata, […]
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Team Moburst
Team Moburst 16 September 2021

TikTok Marketing Guide & Tips

Mobile Marketing
  TikTok. We all know the name by now. The app that took over the social media world after its explosion onto the scene in 2018. With over six billion lifetime downloads of TikTok on the Apple App Store and Google Play Store, marketers have been upping their TikTok marketing game recently. Unsurprisingly, this can […]
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Team Moburst
Team Moburst 13 September 2021

App Store Policy Changes & TikTok Overtakes YouTube

Mobile Marketing
  Apple’s App Store Policy Changes Apple’s most recent App Store policy changes surround in-app monetization, particularly their 30% cut of all in-app purchases generated from App Store users. The monopoly Apple holds in this arena has been under threat for a while, propelled significantly by Epic’s court battle against Apple for this very reason.  […]
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Team Moburst
Team Moburst 27 August 2021

Motion Graphics – Explanation & Examples

Creative Digital Marketing Mobile Marketing
  Motion graphics, like 2D animation or Computer Generated Imagery (CGI), is a type of animation. It’s commonly used in marketing for its ability to highlight particular actions on an app or website, to bring static images to life, emphasize call-to-actions and generally make textual and static graphic elements, anywhere, more engaging. Without even realizing […]
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AppTweak
AppTweak 06 August 2021

How to Optimize Your App Keywords

ASO Mobile Marketing
In this blog, AppTweak, leading ASO tool for apps and games driven by data science, explains all about keyword optimization on the App Store and on Google Play. Read on to learn about App Store Optimization, the importance of keyword optimization in increasing your app’s visibility and driving downloads, and AppTweak’s 4-step process to effective […]
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Burst Campaigns for Mobile App Marketing
Ithai Eldan
Ithai Eldan 02 August 2021

Burst Campaigns for Mobile App Marketing

Mobile Marketing
This post was originally published in August 2016 and has been updated in August 2021.  Promoting a mobile app is no easy task, and it’s only getting harder every day. Thousands of apps are submitted to the app stores daily, meaning the competition is constantly growing. You need to take advantage of all possible avenues […]
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Team Moburst
Team Moburst 18 July 2021

What is Google Play Explore – Case Study

ASO Mobile Marketing
  If you’re familiar with ASO then you’re probably familiar with the mystery black box that is Google Play Explore. Unlike Search Traffic, Explore Traffic includes all visitors who reached an app listing through exploring the Google Play Store. There’s no direct search involved, meaning no direct user intent. You may be wondering why this […]
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Jesse Bogner
Jesse Bogner 14 July 2021

iOS 15: A New Wave for App Store Marketing

Mobile Marketing
  It’s hard to imagine something that will fundamentally change the mobile marketing industry more than Apple’s recent announcement about iOS 15’s reimagined App Store. According to Apple’s latest keynote on iOS marketing, in order to drive more focus onto mobile apps, Apple has unlocked new pathways onto its store in two major ways.  Firstly, […]
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Notifications Strategy
Lior Eldan 29 June 2021

10 Tips for Your Push Notifications Strategy

Marketing Strategy Mobile Marketing
There’s a lot of talk about the best way to acquire users, but equally important is how to retain those users. The key to app success is loyal users, as people who use it once and never return won’t bring you much value. When building a smart retention strategy, push notifications are your friend. It’s […]
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Nadav Pesti
Nadav Pesti 23 June 2021

What is IDFA and How to Handle the IDFA Changes

Mobile Marketing
With some new-found time to take advantage of in order to get ahead of the IDFA changes our Moburst gurus have been hard at work coming up with some helpful suggestions you may want to consider now.
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Jesse Bogner
Jesse Bogner 20 June 2021

In-App Purchases vs Subscription Models

ASO Mobile Marketing
Back in 2008, the App Store first launched with only 500 apps. Fast forward a little over a decade and 2.22 million apps are now available for users to choose from. Each day almost 1,500 new apps are added, so finding new ways to heighten your presence has never been more important and never more […]
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Orad Eldar
Orad Eldar 30 May 2021

Conducting an Effective Competitive Analysis

ASO Media Buying Mobile Marketing
This post was first published 12/08/20, and was updated on 05/30/21. As Steve Jobs was known to say “good artists borrow, great artists steal.” Certainly not to be taken literally, a tremendous amount of value can be gleaned from embracing the successes (and failures) of your competition. Investing in app competitor analysis can pay dividends […]
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Team Moburst
Team Moburst 12 May 2021

Cats & Marketing – What about it?

ASO
On one of our latest morning syncs, we got interrupted by the two new cats that one of our team members adopted. Two kittens running around the computer fighting each other with their tiny little white paws, we were all sharing this “awwwwwe” face together, yes it was special. We started to raise questions like, […]
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Madeline Gershom
Madeline Gershom 30 April 2021

Mobile Ads Definition & Examples

Mobile Marketing
  Originally published in 2019. Re-published in April 2021. Let’s go through a few questions. Is your product being used by people with a mobile phone? Do you want to achieve success in the quickest way possible, while keeping costs down? Do you want to target specific types of people, and get rich data on […]
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Gilad Bechar
Gilad Bechar 27 April 2021

Facebook vs Instagram vs Snapchat

Mobile Marketing
  This post was originally published in October 2019 and was edited in April 2021. Facebook vs Instagram vs Snapchat. The debate rages on, and we often get asked which platform is truly the winner when it comes to mobile app promotion on social media. So, which platform is the Demon of Downloads, the Inspiration […]
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Adjust
Adjust 26 April 2021

What Makes A Good User Acquisition (UA) Strategy: Adjust Guest Post

ASO Media Buying Mobile Marketing
  This is a guest post from Adjust, mobile attribution, analytics and fraud prevention company. A well-rounded user acquisition (UA) strategy is vital for apps aiming to grow their user base. If you don’t have a strategy, you’re left to guess what’s effective — and will miss out on swathes of opportunities to optimize, convert […]
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Team Moburst
Team Moburst 20 April 2021

How To Create An Explainer Video

ASO Creative
  The world of marketing videos is vast, with tens of different types such as informational videos, launch videos, product demos and explainer videos. In this blog we’ll cover everything you need to know about explainer videos specifically, from our top tips to a step-by-step guide and much more. Whether you’re a global company with […]
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Team Moburst
Team Moburst 26 January 2021

Pinterest’s Automated Ads, Google Play Store’s Ranking Indicators & More

Industry News Mobile Marketing
  Pinterest implemented a new customizable advertising format that allows marketers to automate the process of building personalized creative ads to target specific audiences.  Nike revealed in January that its apps helped it achieve a huge digital sales growth in 2020. With the death of third-party cookies and changes to key identifiers such as Apple’s […]
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Ariel Risman
Ariel Risman 11 January 2021

How to Build the Right Influencer Marketing Campaign for Apps

Influencer Marketing & UGC Mobile Marketing
Originally published on 01.19.19 and updated on 01.11.21. Influencer marketing has become a critical part of a successful brand’s marketing strategy. Whether major celebrity influencers like Kylie Jenner on Instagram, or micro bloggers in a Mom’s group, influencer marketing has caught the imagination of companies everywhere. With traditional marketing, you directly target the types of […]
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Team Moburst
Team Moburst 16 November 2020

Marketing Strategy Tips for the Holiday Season After COVID

Mobile Marketing
  ‘Tis the season to get gifting, Holiday Season is in full swing. Stretching all the way from Black Friday at the end of November to the post-Christmas sales that kick off the new year, this season of shopping is a consumerist paradise for individuals and brands alike. In-store shopping throughout the Holiday season has […]
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Nadav Pesti
Nadav Pesti 03 November 2020

How to Get the Most Out of Twitter Ads

Digital Marketing Mobile Marketing Social Media Marketing
  They may not be as talked about as Facebook or Google, but if you’re a marketer running mobile app install campaigns, you may want to give Twitter Ads a second look.  When used correctly they can generate quick wins that many marketers are missing out on, in addition to boasting some compelling advantages to […]
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Team Moburst
Team Moburst 08 October 2020

What is iOS 14’s New App Clips Feature?

ASO Industry News Mobile Marketing
  Apple’s App Store is a heavily saturated marketplace, offering millions of apps at your fingertips. How do you decide which app to download next? Do you even have enough storage on your phone to download more apps? It’s safe to say it’s a competitive world out there, so anything new to leverage is a […]
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Team Moburst
Team Moburst 07 September 2020

Apple Delays IDFA Changes and Google’s Response to the Planned Updates

ASO Industry News Media Buying
  Apple’s iOS 14 IDFA Updates Delayed In a win for developers, this week’s hot mobile marketing news is Apple’s announcement regarding the delay of its iOS 14 privacy measures that were set to be implemented this month. The changes sent waves of panic across the industry as they would essentially kill the IDFA, which […]
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Matan Offer
Matan Offer 19 August 2020

New Google Play Console Update 2020

ASO Industry News
  It’s not breaking news that Google Play Console has, for many years, been lacking in insights and usability for developers and app marketers. But, it seems like prayers have finally been answered – GPC has had an update! About time, right?  Every page on GPC has had an update, aimed at making it more […]
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Lior Eldan 15 July 2020

What are Apple Search Ads?

ASO Media Buying Mobile Marketing
First published on March 9th, 2017. One of the best mobile marketing channels, Apple Search Ads, can provide an average app conversion rate of about 50%. Its high conversion rate, higher than its main competitors Facebook Ads and Google Ads, comes from the fact that over 65% of all app downloads are organic with high […]
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Nadav Pesti
Nadav Pesti 06 July 2020

How App Deep Linking Helps You Improve Your Conversions

ASO Mobile Marketing
Deep linking. Doesn’t sound like much by name, does it? Well, we can assure you that it’s certainly a name worth knowing in the mobile marketing world. App deep linking is growing in importance because it benefits both app marketers and users alike. It removes friction from, and therefore optimizes, the user journey. This makes […]
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Madeline Gershom
Madeline Gershom 02 July 2020

iOS 14 Updates: What it means for ASO & Organic Mobile Growth

ASO Industry News
Apple is releasing the new iOS 14 in September. We’ve analyzed its new feature to see how it will affect ASO & overall organic traffic acquisition.
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Ian Griggs
Ian Griggs 27 June 2020

Moburst’s WWDC 2020 & iOS 14 Roundup

ASO Industry News
WDCC 2020 is in the books and it should come as no surprise that iOS 14 and its impacts on ASO are no doubt at the top of our list.
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Madeline Gershom
Madeline Gershom 14 June 2020

Why ASA and ASO Should Be Friends

ASO Media Buying Mobile Marketing
App Store Optimization: The Moburst Way At Moburst, each month we perform a meticulous evaluation for all of our clients’ app store performances, optimizing & updating signature elements to ensure maximum organic app visibility & installs. This analysis, amongst other things, includes an interpretation of the trends we are seeing. Based on the given data, […]
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Madeline Gershom
Madeline Gershom 18 May 2020

How to Perform Your Own ASO Audit

ASO Mobile Marketing
Our expert tips based on proven techniques and analysis will have you well on your way to an efficient and effective ASO strategy in no time.
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Orad Eldar
Orad Eldar 05 May 2020

How to Effectively Scale Up Your Apple Search Ads Campaign

Mobile Marketing
When it comes to iOS apps there is no better user acquisition tool than Apple Search Ads. Running ASA campaigns helps to increase brand awareness and app installs by promoting your app exactly where users are looking: at the top of App Store search results. In this post, we’ll share the key steps to take […]
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Team Moburst
Team Moburst 20 April 2020

3 Things You Need to Know About Push Notification Ads for iOS Apps

Mobile Marketing
  It’s easy for an app to rack up a high percentage of dormant users. With push notifications, you can send out fun prompts to remind them why they downloaded your app in the first place.  When it comes to mobile apps, having a great product doesn’t always guarantee success. In fact, that’s only the […]
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Ian Griggs
Ian Griggs 05 April 2020

Moburst’s Mobile Marketing Cure to Covid-19

Mobile Marketing
Unfortunately, Covid-19 has brought the world economy to a grinding halt, and not even the mobile app market is immune to the problem. However, just because everything is seemingly frozen in time doesn’t mean your app should end up getting put on ice.
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Matan Offer
Matan Offer 04 April 2020

AppStore chooses for us which screenshots it displays in organic results!

ASO Industry News Mobile Marketing
  On a recent ASO review we made for one of our clients, we came across an interesting phenomenon: in iOS search page, when searching for a branded keyword, the first organic listing showed screenshots 4, 5 & 6 instead of 1, 2 & 3. This is how it looks: Confusing? No, no. It’s quite […]
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Team Moburst
Team Moburst 12 March 2020

Apple Updates its App Store Review Guidelines, Aimed at Improving User Experience

ASO Industry News
On 4th March 2020, Apple informed developers of their new App Store Review Guidelines. The most notable changes will impact:  Replies to reviews Spam Push notifications Sign in with Apple Data collection and storage Mobile device management  Although these changes seem minimal, they can have a big impact. What does this all mean? Responses to […]
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Matan Offer
Matan Offer 16 February 2020

No AppStoreConnect Bug (iOS 13) Is Going to Stop Us

ASO Industry News
  A bug that’s been sowing havoc among the ASO community and mobile marketing agencies for the past six months has been fixed.  The bug caused some aspects of app analytics on App Store Connect to be distorted. Specifically, compromised Search Impressions made it quite difficult for ASO professionals to measure app performance and the […]
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Matan Offer
Matan Offer 30 January 2020

Mobile Marketing Mistakes Your Competitors Are Making & You Can Avoid

Mobile Marketing
  In the fiercely competitive landscape of mobile marketing in 2020, the smallest slip can cost you time, money and your app’s ranking. It’s no longer simply a question of who has better assets or who buys more media but, of who will make the first mistake and who will profit from it.  In this […]
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Matan Offer
Matan Offer 08 December 2019

Best Metadata Practices Following Google Play Store Update

ASO
  If your app store ranking has been failing you lately it’s probably due to a Google app store update announced recently. The update has affected certain apps more than others, mostly depending on the subject matter of the app as well as on metadata formatting issues. Along with a few other amendments, the Developer […]
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Madeline Gershom
Madeline Gershom 14 October 2019

Getting The Most Out Of Mobile App Analytics

ASO CRO & Analytics Mobile Marketing
  One of the most powerful tools available to anyone in the world of mobile apps is mobile app analytics. You can get real-time stats on almost any metric you can think of, and use them to optimize and improve, as your app conquers the charts – and the world! There’s also a danger lurking […]
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Madeline Gershom
Madeline Gershom 13 October 2019

Start Winning With Snapchat Ads

Mobile Marketing
  Snapchat has taken the world by storm. Originally launched as “Picaboo” back in July of 2011, by September of that year it was already Snapchat – and the momentum just continued from there.  Today Snap, the parent company of the app, is publicly traded and Snapchat is synonymous with innovation, pushing the boundaries, and […]
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Madeline Gershom
Madeline Gershom 27 September 2019

How To Launch An App

App Development ASO Mobile Marketing
The app economy is booming. Apps have become an integral part of billions of people’s lives, whether it be Uber or Whatsapp, games or fitness platforms. Apps generate $101 billion dollars in revenue annually, and this has been growing at over 20%. Your app deserves to be up there with the best of them. The […]
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Madeline Gershom
Madeline Gershom 25 September 2019

5 Ways iOS 13 Will Impact ASO

ASO
September is typically the month of iOS release and this year, iOS 13 was released on September 19th. Many users were waiting rather impatiently for new and trendy features like the customized emoji (memojis) and new Siri. Others are eager for the promise of stronger privacy and faster performance.  For app developers and marketing managers, […]
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Lior Eldan 24 September 2019

Google Play Store’s Fresh New Look – September 2019

ASO
  Updated February 25, 2020 With billions of active users searching Google’s Play Store each month, Google continues to enhance the overall app discovery experience.  Each time the technology giant modifies the Play Store more than just users are affected by the changes.  It’s important for app developers and ASO managers to stay on top […]
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Madeline Gershom
Madeline Gershom 01 September 2019

Google Reporting Error

ASO
“Starting 25th July 2019, a majority of traffic from other acquisition channels has been incorrectly classified as ‘Play Store (organic)’. We are working to resolve this issue.” This error has affected the data for July for some of our clients. There is a drastic surge in data for organic store listing visitors and first-time installers […]
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Madeline Gershom
Madeline Gershom 30 August 2019

Content assets for the new GP Tags

ASO
In August Google introduced different updates to their Play Store that provides a clean look and an overall better user experience. Amongst these new features is one that is crucial for ASO purposes: the addition of tags. Google listed over 150 global tags and now allows developers to use up to 5 tags for app […]
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Lior Eldan 26 August 2019

Marketing Strategy Agency – All You Need to Know

Mobile Marketing
Marketing is one of the most important functions of any business. A great marketing strategy can be the difference between huge successes, and unfortunate failures. Take Red Bull for example. Their marketing campaigns have taken a sweet energy drink and made it synonymous with extreme sports, health, pushing boundaries and breaking records – they even […]
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Lior Eldan 05 August 2019

Top App Metrics – Which KPIs should you Track?

ASO Mobile Marketing
Digital marketing has one extreme advantage over old media – everything is trackable! By tracking your app metrics, you can have a better understanding of how your marketing campaigns are performing, how your app interacts with users and where your revenue is coming from. Defining a set of app KPIs and constantly analyzing the data […]
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Lior Eldan 23 July 2019

Why Your App Marketing Agency Is Your Secret Weapon

Mobile Marketing
A mobile app marketing agency is more than just a service provider. On a strategic level, if you want to grow the mobile and digital elements of your business, a mobile app marketing agency is a strategic partner that can launch you to success. In this post, we’ll look at how you can turn your […]
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Team Moburst
Team Moburst 20 July 2019

Get The Best Results With The Right Creative Agency

ASO Creative Mobile Marketing
The right creative agency can give you the most incredible mobile creative solutions. Experience performance you never thought possible, as the mobile creative agency helps you craft eye-popping and jaw-dropping campaigns that wow users. The right creative partner will turbo-charge your most important metrics while positioning your brand for long-term success. As a premium creative […]
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Gilad Bechar
Gilad Bechar 11 July 2019

Managing App Store Ratings and Reviews

ASO Mobile Marketing
Mobile app store reviews and ratings in different app stores are great assets when it comes to the algorithms that prioritize your app’s ranking and discoverability. In today’s competitive marketplace, apps need to stand out amongst the competition. If there’s an app similar to yours with higher ratings or better app reviews, potential users are […]
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Team Moburst
Team Moburst 28 June 2019

What Is A Mobile Media Agency?

Mobile Marketing
What exactly is a Mobile Media Agency? We’ll explore what a mobile media agency is, and why the right mobile media agency is so important for your business. For context, mobile ad spending is set to surpass all traditional media combined next year. Already, mobile advertising has outpaced TV advertising by around $6 billion, and […]
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Lior Eldan 21 June 2019

Drive Your App to Success With Innovative Mobile Marketing Campaigns

Mobile Marketing
This interview originally appeared on Website Planet, a top source for all things websites. Whether you want to create a website or make an existing one better, they’ve got you covered.       In this interview, our Co-Founder and COO, Lior Eldan, talks about how companies can conquer their toughest challenges through cost-effective, creative, […]
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Gilad Bechar
Gilad Bechar 30 May 2019

Mobile Advertising Agency – Tips on How Find & Manage One

Mobile Marketing
If you’re like most businesses that have a mobile element, you’re familiar with the mobile advertising world. You might even have engaged a mobile advertising agency. There is no doubt that an agency can bring incredible returns on your investment. In this article, we’ll look at how to maximize your ROI when using a mobile […]
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Shany Hai
Shany Hai 13 May 2019

App Store Videos: Find Your Inspiration

ASO Creative Mobile Marketing
There are few things that capture a user’s attention better than an awesome video. You can be scrolling through a social media page or the app store when suddenly an incredible video catches your eye and makes you stop and take notice. We’ll look at different app store videos to help inspire you and give […]
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Shany Hai
Shany Hai 10 April 2019

App Store Success: Learning From The Best | Health & Fitness Category

ASO Mobile Marketing
In this series, we take a look at leading apps in various App Store categories, investigate factors leading to their success, and unpack their creative strategies to gain real-world learnings. Our last post looked at the Games Category within Google Play. In this post, we’ll be checking out the “Health & Fitness” category in Apple’s […]
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Jonathan Muschel
Jonathan Muschel 29 March 2019

Identifying and Understanding Your Audience

Mobile Marketing
When launching a new app, it’s obviously crucial to understand who your target audience is. This can be done through market research, for example, but that can be time-consuming and expensive. A cost-effective and accurate way to really understand your audience is through a process of thorough testing. Once you understand your target audience, you […]
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Shany Hai
Shany Hai 24 March 2019

Take Your App Store Video To The Next Level

ASO Creative Mobile Marketing
With millions of apps in both the app stores and only a few seconds to sell your app to potential users, it’s critical to maximize every tool at your disposal. One of the most important tools is your app store video. In this post, we’ll give you some tips, tricks, and pointers to make sure you […]
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Lior Eldan 17 March 2019

The Biggest Mobile Marketing Takeaways from MWC 2019

Mobile Marketing
The Mobile World Conference, or MWC, is the biggest annual event for mobile marketers worldwide. MWC 2019 was epic, and there were tons of learnings and takeaways for mobile marketers and app developers. What follows are some of the biggest trends, insights and learnings from MWC 2019. Get Discovered The app stores are more packed […]
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Shany Hai
Shany Hai 12 March 2019

App Store Success: Learning From The Best | Games Category

ASO Mobile Marketing
In this series, we’ll take a look at some of the leading apps out there, and what they’re doing right (and wrong!). We’ll unpack their creative strategies and look at real-world learnings when it comes to App Store success. In this particular post, we’re going Android, taking a look at the Google Play Store. Specifically, […]
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Lior Eldan 27 February 2019

Incrementality In Media Buy / Remarketing

Mobile Marketing
Incrementality in media buying and remarketing has been getting a lot of press, and with good reason. There are a number of advantages when it comes to incrementality, many of which we’ll discuss in this post. Forms Of Mobile KPIs First, let’s start with the different forms of KPIs when it comes to mobile marketing […]
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Lior Eldan 18 February 2019

Media Approach: Crafting the Right Hyper-targeted Approach

Mobile Marketing
By crafting the right hyper-targeted media approach, you will see improvements across your most important metrics. Crafting a hyper-targeted approach takes more time and effort than a traditional “one-to-many” approach, however for those willing to put in that extra time and effort, the rewards will most certainly be worth it. Here we’ll take a look […]
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Gilad Bechar
Gilad Bechar 08 February 2019

How To Focus On The Right Events Through The User’s Journey

ASO
Understanding the user journey, and focusing on the right events over the course of that journey, is one of the most important exercises for anyone in the world of mobile to perform. Of course, that journey will differ from platform to platform, campaign to campaign, and even from user to user. Instead of throwing up […]
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Lior Eldan 31 January 2019

The Current State of App Discoverability

ASO
The mobile app landscape in 2019 is filled with challenges and opportunities. Some of the biggest challenges include standing out among the over 4 million apps in the App stores, competing with the big brands, and being discovered. On the other side of these challenges, however, lie tremendous opportunities for app success in 2019. We’ll […]
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Ohad Galitz
Ohad Galitz 10 January 2019

Search Ads and ASO

ASO Media Buying Mobile Marketing
Previously, we’ve mentioned how Search Ads and ASO have become so important, particularly regarding their effects on organic ranking and growth. We’ll look into this in more detail, to see how you can best maximize the opportunities that search ads provide. In this post we’ll focus on Apple’s App Store Search Ads. Apple Search Ads: […]
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Orad Eldar
Orad Eldar 08 January 2019

Why You Should be Utilizing Pinterest as a New Growth Channel

Digital Marketing Mobile Marketing Social Media Marketing
Many people were surprised when we picked Pinterest as one of our top new growth channels to watch. We backed this up with some impressive facts, not least the industry expert consensus around the power and potential of the platform. In Pinterest there is a proven channel, with a highly engaged audience, that is one […]
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Ohad Galitz
Ohad Galitz 27 December 2018

Using Competitor Research to Facilitate Success For Your App

Mobile Marketing
The old adage “nothing exists in isolation” is especially true when it comes to apps. Understanding your competitors will give you critical insights into where you can improve and what you should be measuring yourself against. We’ll look at the keys to good competitor analysis, and how you can leverage this to ensure that your […]
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Jessica Abbadia
Jessica Abbadia 25 December 2018

3 Critical Tests to Run Before Launching a New App

ASO Mobile Marketing
Launching a new app is exciting. You’ve spent months dreaming up a concept, planning and developing the app, and the time has finally come to share it with the world. Or is it? Putting an app on the app stores is a lot like handing in a final thesis in college. You spend tons of […]
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Lior Eldan 20 December 2018

Utilize New Growth Channels To Turbocharge Your App

Mobile Marketing
What is the best channel to market your app through? This question of course depends on a number of variables, but the first step is actually knowing the options that are out there. The traditional channels are well-known, and well-worn. There are, however, some new growth channels that can be used to really turbocharge your […]
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Jessica Abbadia
Jessica Abbadia 04 December 2018

The Importance of Good Creatives Within Your App Page

ASO Creative Mobile Marketing
An ad with a breathtaking picture arrests our attention a whole lot more than one with tons of well-written copy. Sure, titles, descriptions and other elements of your page are super important. But it’s your creatives – both individually, and how they “pull together” for overall look and feel – that are your best opportunity […]
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Orad Eldar
Orad Eldar 22 November 2018

Q4 Implications on Media Costs

Industry News Mobile Marketing
Q4 is different to the rest of the year. This is for a number of reasons, which we’ll explore further below, but most important is to be aware of the changes, and ensure that your organization is strategically positioned as Q4 rolls around. Advertising revenue consistently spikes over Q4. When it comes to media costs, […]
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Gilad Bechar
Gilad Bechar 16 November 2018

Getting Your App Ready for the Holiday Season

Mobile Marketing
The holidays are almost upon us. Your app has to be ready for the holiday season, as going in with the right strategy can pay dividends, while going into the season set up badly can cost you more than you bargained for. So what should you be doing and what should you be avoiding? Changes […]
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Jessica Abbadia
Jessica Abbadia 08 November 2018

ASO Testing Strategy for the App Store

ASO Mobile Marketing
As both Apple’s App Store and the Google Play Store have grown, it has become increasingly important to stand out, and ensure you are doing everything within your power to maximize your opportunities when it comes to these stores. A huge element of this is testing. Testing is what ensures that you’re constantly improving. It’s […]
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Orad Eldar
Orad Eldar 31 October 2018

How to Build Your Mobile Marketing Budget

Mobile Marketing
Mobile marketing has become even more critical to businesses seeking an edge over their competition. Whether it’s a physical product like the latest Jordans, a service such as travel, or a digital product like an app, mobile marketing budgets are expected to account for 30% of global ad spend, and an incredible 75% of digital […]
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Lior Eldan 21 October 2018

ASO and the New Google Play Store

ASO Mobile Marketing
Back in April 2018, Moburst was one of the first to post about the significant changes within the Google Play Store, and important developments for mobile marketers to be aware of. Of course, the biggest change was that the Feature Graphics banner was removed. This eliminated a key method that was used to catch user’s […]
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Gilad Bechar
Gilad Bechar 18 October 2018

Moburst Wins At Mobile Marketing Awards, Shortlisted For Further Honors

Company News Mobile Marketing
October 18, 2018 03:00 PM Eastern Daylight Time, New York, New York Moburst takes home award for work with Samsung at prestigious Mobile Marketing Association’s 2018 Global and North America Regional Smarties™ Awards. The company is also shortlisted in 2 categories for the 2018 Effective Mobile Marketing Awards to be announced in London on November […]
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Gilad Bechar
Gilad Bechar 11 October 2018

iOS 12 and What It Means For Your App Marketing

Mobile Marketing
With iOS 12 hitting mobile devices globally this past September, iPhone users started seeing small changes, and experiencing an improved performance. For mobile marketers, any major change such as this means a fresh look at the setup required, to ensure that everything is completely optimized and primed to take advantage of the changes. Nowhere is […]
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Lee Spungin
Lee Spungin 04 October 2018

Overcoming the Tension of Brand vs Performance

Mobile Marketing
There is what seems to be an inherent tension between Brand, and Performance. At Moburst, we see this all the time, especially when it comes to the limited yet powerful opportunities available to organizations to win over users. Two specific areas that carry an enormous amount of persuasive influence are the app title, or app […]
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Lior Eldan 25 September 2018

5 Tips for Successful Paid Media Campaigns

Mobile Marketing
As part of our recent series where we bring you opinions from experts, we chat with Lior, COO of Moburst. Lior shares his top 5 tips for successful paid media campaigns. *** Here at Moburst, we are laser-focused on results. From our extensive experience, we know which levers to pull in order to get the […]
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Team Moburst
Team Moburst 29 August 2018

Marketing for Mobile: iPhone X vs Other Devices

ASO Mobile Marketing
With over 40m units sold, Apple’s iPhone X has become the benchmark for smartphones. Its popularity has shown no signs of slowing down, which for brands and mobile marketers means that designing for the iPhone X is critical in order to achieve their marketing objectives. What Makes the iPhone X Different The iPhone X features […]
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Gilad Bechar
Gilad Bechar 27 August 2018

Every Successful Campaign Starts With A Good Brief

Mobile Marketing
As a mobile marketing agency with some of the largest global brands as clients, it’s safe to say we know our stuff. That may sound cocky, but our expertise didn’t come without multiple failures and learning experiences. In terms of mobile marketing, we know what’s out there and what usually works. To ensure the best […]
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Orad Eldar
Orad Eldar 09 July 2018

Goodbye My AdWords, Goodbye My Friend

Mobile Marketing
Never a dull moment with Google, is there? The data giant announced lately that it is re-branding its advertising products. No more Google AdWords, say hello Mr. Google ads! Who are you, Mr. Google Ads? What is behind Google’s dramatic announcement? The change is much more than just a semantic change of name; this is […]
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Maria Kofler
Maria Kofler 13 June 2018

Israel Mobile Summit 2018 Summary

Mobile Marketing
As everyone in the mobile industry knows, the spring brings with it an abundance of global conferences and summits. This is especially true in Israel, which is the home for many companies who develop and do marketing for mobile apps and technologies. This is why the Israel Mobile Summit, although not one of the big […]
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Lior Eldan 30 April 2018

My Insights from MAU is Vegas

Mobile Marketing
Mobile Apps Unlocked, better known as MAU was hosted in Vegas, and we were proud sponsors. We walked the expo hall, talked to people and participated in the forums, and we have some insights for you! Fraud Perhaps the biggest topic of discussion in the industry. Many 3rd party tools were introduced to the market, […]
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Gilad Bechar
Gilad Bechar 11 April 2018

Google Play Just Changed EVERYTHING

ASO Industry News Mobile Marketing
  At first we thought it’s an April Fools joke, but it turns out it’s really happening – Google is seemingly removing the feature graphic from their Play Store! And it doesn’t end there; multiple changes occured on the Play Store without any warning. Changes that will completely transform the way we present apps on […]
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Jessica Abbadia
Jessica Abbadia 02 April 2018

Google Play Store’s Analytics

ASO Mobile Marketing
Just when we thought life is good and everything is calm, Google came and shook our (ASO) world. A new feature was launched, which allows (at long last) to gain a unique visibility into how users actually search for your app on Google Play. Let’s back up for a minute and understand what’s happening here. […]
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Orad Eldar
Orad Eldar 19 March 2018

Retargeting for Apps on Google AdWords

Mobile Marketing
As you may know, Google shocked the mobile app industry in 2017’s Q3 when they announced that starting October, you won’t be able to promote your apps on Google AdWords, unless you use Google’s Universal App Campaign. The tricky part is that this new rule applies only to mobile app installs, not re-engagement. Until Google […]
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Orad Eldar
Orad Eldar 30 January 2018

The Agency’s Role in a UAC World

Mobile Marketing
If you read my last article, you might be wondering – do I even need an agency to promote my app? If Google, Apple, Facebook and others offer automated advertising robots, why should I pay for an agency to advertise my app, if I can do it by myself for cheaper? That’s a great question, […]
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Orad Eldar
Orad Eldar 22 January 2018

Automated Campaigns – Programmatic or Problematic?

Mobile Marketing
While digital advertising has been with us for a while now, Programmatic Media is the new kid on the block and yes, it’s on the rise. However, as a new feature, it’s not fully available for everyone and everywhere yet. Different mediums offer various tools, some more advanced than others, to basically allow advertisers to […]
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Orad Eldar
Orad Eldar 15 January 2018

Mobile Ad Fraud – How to Stay Protected?

Mobile Marketing
There’s nothing more satisfying than looking at reports of your app’s ad performance, and seeing a lovely number followed by many zeros, telling you that many people saw your app, downloaded it and converted to paying users. You feel that the only thing left for you to do is to pick the color of your […]
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Gilad Bechar
Gilad Bechar 11 December 2017

Creative Guide for iPhone X & iOS 11

Industry News Mobile Marketing
The App Store has drastically changed with the release of iOS 11 and the new iPhone X. From the way apps appear on the search page, to the difference between landscape and portrait mode – there’s a lot to know. As a mobile marketing agency that works with leading brands, we got you covered. Read […]
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Gilad Bechar
Gilad Bechar 14 November 2017

Can Brand Identity and ASO Coexist?

ASO Mobile Marketing
Branding vs ASO: Mobile Performance Review A critical goal for any company wanting to penetrate the mobile market is downloads. Whether it’s a utilities app, gaming, or scheduling, the end goal is to see download numbers climb and stay there. ASO (App Store Optimization) is the secret to achieving those numbers, by helping the app […]
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Lior Eldan 11 July 2017

iOS 11 Update Implications on ASO

ASO
Apple’s latest platform update (iOS 11) is bringing some major changes to the iTunes App Store, and they are bound to have a significant impact on how publishers optimize app store metadata for better discoverability and conversion rates. As the update rolls out, publishers should take a proactive approach, and adjust their app search optimization […]
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Jessica Abbadia
Jessica Abbadia 02 April 2017

App Marketing: How to Perform Mobile App Competitor Research

ASO Mobile Marketing
“Know your enemy” is a popular saying for a good reason. Even though your competitors are not exactly enemies, it’s important to know and understand the apps competing for the attention of the people you want to join your user base. Before you start investing in professional app tracking services, here are a few things you […]
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Jessica Abbadia
Jessica Abbadia 01 March 2017

Checklist: What to Expect from Your App Store Optimization Company

ASO Mobile Marketing
So you’ve decided to entrust your app store optimization efforts in the hands of a company or agency. This is a wise decision for many reasons. In most cases, the main reason is that you need to focus on your core business, rather than on learning the art of app store optimization. There’s no shortage […]
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Jessica Abbadia
Jessica Abbadia 07 February 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 2

ASO Mobile Marketing
Optimizing the basic component of your app presence in the app store is something all app publishers must do. But the ASO process isn’t just about researching keywords and A/B testing graphic components. To truly shine above the competition, you must have a deeper understanding of how the app stores work “under the hood”. Discovery […]
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Jessica Abbadia
Jessica Abbadia 30 January 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 1

ASO Mobile Marketing
Optimizing your app store presence is a crucial component of your overall app marketing strategy. One of the aspects of ASO that is often ignored is the difference between the Apple iTunes app store and Google Play. Paying attention to these differences can help you reach more potential users on both platforms. In this two-part […]
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shutterstock
Jessica Abbadia
Jessica Abbadia 15 December 2016

How to be Listed in The App Store Search

ASO
When you’re listed in the app store, it showcases your app to the world. There are two types of app store searches: 1. Users can browse the app store looking for new apps. 2. Users can search for your app via name, keywords or developers name. Regardless of the route, app store searches play a […]
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how to choose an app store icon
Jessica Abbadia
Jessica Abbadia 08 December 2016

App Icon Considerations for ASO Success

ASO Mobile Marketing
Updated January 2020 Choosing an app icon is an important and significant part of creating the perfect app. It provides content and aesthetics and should communicate your app’s purpose within seconds. It is the most recognizable aspect of your app and is the face of your brand. It’s what users first see when they browse […]
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shutterstock
Jessica Abbadia
Jessica Abbadia 24 November 2016

How to Choose an App Name?

ASO Mobile Marketing
One of the most common questions asked when building an app is – how to choose an app name? Should it be catchy? Meaningful? Search engine optimized? Does it really matter? Yes, it does!  After your icon, the app name is the first thing users see when searching the app store. Your app name should […]
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aso app store optimization
Jessica Abbadia
Jessica Abbadia 14 November 2016

What is ASO or App Store Optimization? ‍♀️

ASO
App Store Optimization, also known as ASO, is the process of optimizing an app for the app store. Pretty self-explanatory, isn’t it? ASO is a new and technical marketing technique, really similar to SEO. It can help increase the organic downloads and ranking of an app. Of course, this will lead to higher revenue for […]
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The Absurd State of Mobile App Marketing
Gilad Bechar
Gilad Bechar 19 October 2016

The Absurd State of Mobile App Marketing

ASO Mobile Marketing
Building a great app is not enough for success in mobile, despite what many claim. Aggressive promotion with install ads is not the key either. There are many hurdles to overcome on the way to the top of the download charts, and some mistakes along the way are more common than others. This specific one […]
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Apple Plans To "Clean up" App Store
Jessica Abbadia
Jessica Abbadia 02 September 2016

Apple Plans To “Clean up” App Store, Changes App Naming Guidelines

ASO Industry News Mobile Marketing
  In an email sent to developers yesterday (Sept. 1st) Apple announced its intention to remove old and broken apps from the app store, as well as shorten the length of the app name field from 255 characters to 50. Rotten Apples in The Store According to Apple’s developer support, as of September 7th, the […]
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The Key to Succeeding with Your Mobile Marketing
Gilad Bechar
Gilad Bechar 27 July 2016

The Key to Succeeding with Your Mobile Marketing? Be Boring

Mobile Marketing
What does it take to make it in mobile? Thinking big? Being sensational? Not necessarily. Sometimes being boring might just lead you to the results you’re after. By the word “boring” I don’t mean “simple”. Simplicity has been widely discussed in the mobile marketing arena for a few years now with experts to the likes […]
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shutterstock
Gilad Bechar
Gilad Bechar 19 July 2016

Why Spamming Customers Can Actually Be a Good Thing in Mobile Marketing

Mobile Marketing
For marketers, mobile opens a whole new world, filled with endless ways to spot and reach consumers. Sometimes marketers abuse this opportunity and bombard users with countless content, messages, and ads, ultimately creating a negative effect that scares consumers away. Other marketers looking from the sideline see how these marketers fail, and shy away from […]
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How to Achieve Better User Engagement
Gilad Bechar
Gilad Bechar 06 July 2016

How to Achieve Better User Engagement: The Life Cycle of a Mobile App User

Mobile Marketing
Ever wondered what differentiates between users who downloaded your app but ended up leaving from those who became engaged, active users? The following post will introduce the industry’s labels for four kinds of users. These labels not only explain the full life cycle of a user, but can also help any app developer and marketer […]
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Better Text For a Better App
Gilad Bechar
Gilad Bechar 30 May 2016

Better Text For a Better App, Because In the World of Apps Words Speak Louder than Actions

Mobile Marketing
I’m sure you’ve heard the saying “actions speak louder than words”. While it applies to many walks of life, it certainly does not apply to mobile apps. When it comes to engaging and mobilizing users in the right direction, words should be your secret weapon. Whether it is your App Store’s title and description or […]
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Your App Is on It's Deathbed
Jessica Abbadia
Jessica Abbadia 04 May 2016

Your App Is on It’s Deathbed: Should You Save It’s Life or Simply Pull the Plug?

Mobile Marketing
It’s needless to say that the percentage of apps that actually make it big is incredibly minor, however, times are now more challenging than ever as demand for mobile apps is constantly decreasing. Most mobile users download zero new apps per month, and 80-90% of apps are used once before they are deleted. Since unlike […]
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The Optimization Station: Topps
Lior Eldan 07 April 2016

The Optimization Station: Topps

ASO Mobile Marketing
Welcome to our first ASO app review. We believe this is the best medium to learn how to do ASO for your app. In this series we are going to thoroughly analyze many popular apps utilizing (or not utilizing) ASO the right way. The first app we are featuring is a Major League Baseball digital […]
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Don’t Look Too Far, Find Hidden Treasures In Your Data
Gilad Bechar
Gilad Bechar 04 April 2016

Hey App Marketers: Don’t Look Too Far, Find Hidden Treasures In Your Data

Mobile Marketing
When business isn’t working and consumers aren’t responding to your brand as you want them to, it’s hard to know exactly what to fix. In the past, app marketers tried to learn about what their consumers really wanted in old fashion ways, which mostly included surveys and questionnaires. The problem with such methods is that […]
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Why You MUST Track Your App Performance
Gilad Bechar
Gilad Bechar 30 March 2016

Get on the Right Track: Why You MUST Track Your App Performance

Mobile Marketing
Having an app seems like the “cool” thing to do these days, which is why so many brands rush into launching an app merely for the sake of having one and without determining its purpose. Developers don’t even know how the app aims to influence their target audience or boost their business. This leads to […]
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Why Use Mobile Marketing to Build a User Base for Your App
Gilad Bechar
Gilad Bechar 23 March 2016

Why Use Mobile Marketing to Build a User Base for Your App?

ASO Mobile Marketing
Why Use Mobile Marketing If You Want to Expand Your User Base? We’ve Got All the Reasons for You If you’re about to launch an app, or have already launched, and all you hear is “crickets crickets”, you’re in the right place. In this post I’ll discuss how app founders can jumpstart their product and […]
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Mobile Marketing Mistakes Entrepreneurs Make Before Launch
Gilad Bechar
Gilad Bechar 14 March 2016

Five Mobile Marketing Mistakes Entrepreneurs Make Before Launch, and the Huge One They Make After

Mobile Marketing
If You’re an Entrepreneur, Chances Are You’re Going to Make a Ton of Mobile Marketing Mistakes. Watch out for These Five. We’re all well aware of the small percentage of mobile startups that actually make it big. There are so many focal points where companies stumble and fall, ultimately leading to their demise. After more […]
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Why Even the Most Successful Apps Fail
Gilad Bechar
Gilad Bechar 08 March 2016

Why Even the Most Successful Apps Fail

Mobile Marketing
Think You Don’t Stand a Chance with the Big Players in the Arena? Even the Most Successful Apps Crash & Burn, Here’s Why.   The natural assumption about big brands doing mobile is that nothing can phase them, as they have unlimited budget and resources. However, real cases go to show that this is not […]
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From Brand Awareness to Mobile Brand Engagement
Gilad Bechar
Gilad Bechar 02 March 2016

From Brand Awareness to Mobile Brand Engagement

Mobile Marketing
Gone Are the Days of Striving for Brand Awareness; Mobile Brand Engagement Is Measurable and Is Proven to Improve ROI. Up until recently, the holy grail of marketing was achieving “brand awareness”. These days it’s all about “brand engagement”. Whereas brand awareness refers to familiarity with a certain brand, engagement refers to an emotional or […]
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heart phone
Gilad Bechar
Gilad Bechar 23 February 2016

As Long as You’ve Got Your Smartphone: How Health Became a Dominant Force Among the Mobile Audience

Mobile Marketing
Now, More than Ever Before, the Mobile Audience Is Extremely Susceptive to Mobile Health Product, Here’s Why Earlier this year the FTC had to address an issue that a couple of years ago might have seemed like a prank: debunking publications regarding a mobile app’s ability to diagnose Melanoma. But observing the latest developments in […]
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Are You Guilty of These 5 ASO Crimes?
Lior Eldan 20 February 2016

Are You Guilty of These 5 ASO Crimes?

ASO
There are many valid ASO methods that can increase your visibility in the app stores. As you know by now, many of these strategies and techniques take time, patience, and a tremendous amount of knowledge. Over the past few years we have seen many startups and brands try to “hack” the app store and execute […]
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Why Mobile Commerce Just Won Over Desktop
Gilad Bechar
Gilad Bechar 14 February 2016

There’s a New King in Town: Why Mobile Commerce Just Won Over Desktop

Mobile Marketing
Mobile Commerce Has Turned the Online Shopping Experience into a MUCH Better Experience. Here’s Why. With the holiday season right around the corner, brands are seeking new ways to boost their shopping experience and increase sales. TechCrunch recently reported that for the first time ever, mobile is set to surpass online shopping this holiday season, […]
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The Super Bowl Is No Longer the Touchdown of Advertising
Gilad Bechar
Gilad Bechar 14 February 2016

The Super Bowl Is No Longer the Touchdown of Advertising, Long Live Mobile Advertising

ASO Media Buying Mobile Marketing
Last year, the largest televised event of the year hit a record of 114.4 viewers. And naturally, brands with unlimited budgets that are seeking for tremendous exposure, turn to the Super Bowl for advertising year after year. Ads by major companies such as GoDaddy, Budweiser, and Carl’s Junior have been able to leave their mark […]
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App Optimization: How To Create A Perfectly Refined Product
Gilad Bechar
Gilad Bechar 10 February 2016

App Optimization: How To Create A Perfectly Refined Product

ASO Mobile Marketing
The traits and characteristics of entrepreneurs have been argued endlessly, but one thing remains certain: they’re big dreamers. They detect problems, think-up-a-storm about creative solutions, and are fearless in their execution.   But what happens when ideas run too wild? Some entrepreneurs need another, more restrained mind to balance them out and create a perfectly […]
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shutterstock
Gilad Bechar
Gilad Bechar 10 February 2016

Food for Thought: Six Mobile Advertising Targeting Options We’d Like to See on Facebook

Mobile Marketing Social Media Marketing
Since launching “Facebook ads” in 2008, Facebook has become an advertising empire providing marketers with valuable user data to create highly personalized and targeted media campaigns. Earlier this year Facebook declared that advertisers can now utilize its user data to target consumer outside of Facebook and introduced mobile ads to its ad exchange network. The […]
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red flag
Gilad Bechar
Gilad Bechar 09 February 2016

Recalculating Route: Knowing When to Pivot Your App Experience

Mobile Marketing
As in Love as You May Be with Your App Experience, If It Doesn’t Work, You Might Want to Pivot; Here Are Some Red Flags   Every entrepreneur remembers the moment they came up with a brilliant idea for a startup. That is why it’s difficult for tech leaders to realize when it’s time to […]
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Creativity in Mobile App Advertising
Gilad Bechar
Gilad Bechar 27 January 2016

Small Screen, Big Ideas: Creativity in Mobile App Advertising

Mobile Marketing
How many times during TV commercials, do you grab your phone and use it until your favorite show resumes? Probably almost every time. But have you ever wondered how the ads you avoid on TV adapt to the real small screen? The creative process of mobile app advertising is as intriguing as it is tricky. […]
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Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu
Team Moburst
Team Moburst 13 January 2016

Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu

ASO Mobile Marketing
We always preach that working with the right ASO tool is key in boosting your app store discoverability. We sat down with Aykut Karaalioglu, founder and CEO of Mobile Action, one of the leading ASO tools out there, to ask him some pressing questions concerning mobile professionals these days. Let’s get started!   Mr. Karaalioglu, […]
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Mobile Marketing Agencies Leave Traditional Agencies Shaking
Lior Eldan 05 January 2016

Why Mobile Marketing Agencies Leave Traditional Agencies Shaking in Their Boots

Mobile Marketing
While the mobile revolution has changed the lives of millions worldwide for the better, some find it alarming, and would very much like to go back in time. The same way the rise of blogs and social media networks proved to be old media’s worst nightmare, the shift to mobile has been devastating for a […]
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facebook app
Lior Eldan 05 January 2016

Food for Thought: Six Mobile Advertising Targeting Options We’d Like to See on Facebook

Mobile Marketing
Since launching “Facebook ads” in 2008, Facebook has become an advertising empire providing marketers with valuable user data to create highly personalized and targeted media campaigns. Earlier this year Facebook declared that advertisers can now utilize its user data to target consumer outside of Facebook and introduced mobile ads to its ad exchange network. The […]
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Changing Your Mobile Strategy
Gilad Bechar
Gilad Bechar 29 December 2015

Changing Your Mobile Strategy: Five Signs It’s Time to Pivot Your App’s Concept

Mobile Marketing
Every entrepreneur remembers the moment they came up with a brilliant idea for a startup. That is why it’s difficult for tech leaders to realize when it’s time to try something else. The most common mistake made by entrepreneurs is being too fixated on an initial idea, while ignoring industry changes and consumer feedback. In […]
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darth vader
Gilad Bechar
Gilad Bechar 23 December 2015

The Force Is Strong on Mobile: What Can Marketers Learn From The Star Wars Movie Campaign?

Mobile Marketing
Whether you’re a die-hard Star Wars fan or have never watched any of the movies, it is impossible to ignore the crazy hype about long-awaited release of the new movie. There’s no denying that the Star Wars movie launch campaign is borderline genius – it includes everything from dozens of partnerships with major global brands, […]
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Marketing Apps to Users’ Attention Spans
Gilad Bechar
Gilad Bechar 16 December 2015

Marketing Apps to Users’ Attention Spans? We’ve Got You Covered

Mobile Marketing
The mobile world moves fast. It seems like every time we blink a new app is either born or gone. App marketing pros know how tough it is to get users to install a product and actually use it, and even after achieving this goal – it still has to compete with at least one […]
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Learn How to Crack Apple's New App Store Algorithm
Gilad Bechar
Gilad Bechar 19 November 2015

Learn How to Crack Apple’s New App Store Algorithm

Industry News Mobile Marketing
On November 3rd Apple issued a new app store search engine algorithm that users and industry insiders were very quick to notice. All of a sudden, searches became more intelligent and relevant, whereas certain high ranked keywords rapidly dropped to lower rankings, leaving app owners confused and on edge. Naturally, more and more clients of […]
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persona
Lior Eldan 06 November 2015

How to Advertise Your App by Addressing Users’ Mobile Persona

Mobile Marketing Product Marketing
  Social media and mobile devices have made brands more accessible than ever before. App marketing experts around the world are fascinated with these relatively new entities, and are constantly seeking innovative ways to engage with consumers on these platforms. The issue is, however, that marketers are completely neglecting the fact that social media and […]
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Is Your App Using these Four Features the Wrong Way?
Gilad Bechar
Gilad Bechar 29 October 2015

Is Your App Using these Four Features the Wrong Way?

Mobile Marketing Product Marketing
The post was originally published on The Next Web  When marketers approach external consulting, they usually expect to hear what it is that they should be doing. In reality however, chances are they will receive feedback regarding actions they better stop performing. In the business of mobile marketing, this includes the features they should not […]
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hello ipad
Gilad Bechar
Gilad Bechar 20 October 2015

Why iOS 9 Matters to Mobile Marketers

Mobile Marketing
  iOS 9 is here, and the tech community has quite a bit of adjustments to make. For mobile marketing experts, an OS launch is always an important event, but this time in particular there’s a lot to take in. To make things easier, here are a few key features that your mobile strategy should […]
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Christmas apps
Gilad Bechar
Gilad Bechar 18 October 2015

‘Tis the Season: It’s Time to Get Mobile Ready for Christmas

Mobile Marketing
  Last year’s holiday season conclusion was that the Internet stole Christmas. This year, all signs indicate that mobile is the new north star. With more than 50 percent of all web browsing done through mobile, this platform is a “make it or break it” arena for brands everywhere. That said, a well-known marketing fact is that […]
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Gilad Bechar
Gilad Bechar 28 September 2015

The Ingredients For The Ultimate App-Making Dream Team

Mobile Marketing Product Marketing
The post was originally published on The Next Web  For people looking at the mobile industry from the outside, it might seem like creating an app only requires coding skills. However, those who live and breathe mobile on a daily basis, know that it takes SO much more than that. Mobile is a thriving and […]
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In With The Old: Mobile Marketing For Seniors
Gilad Bechar
Gilad Bechar 28 September 2015

In With The Old: Mobile Marketing For Seniors

Mobile Marketing
This post was originally published on Entrepreneur    There are many myths and misconceptions in marketing for the elderly that should be cleared up immediately. Brands often tend to overlook the over-65 demographic, believing that they aren’t tech savvy enough. Many also believe that older audiences aren’t willing to switch brand allegiance, and therefore aim […]
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apps
Gilad Bechar
Gilad Bechar 16 September 2015

How to make your app a new habit for users

Mobile Marketing Product Marketing
This post was originally published on VentureBeat. About a year ago, a video titled “the transformation of the desk” showed how nearly every task we execute has moved to mobile. And yet, as app marketers, you know how incredibly hard it can be to get users to adopt a new mobile habit — namely, your […]
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Business Myths About the Mobile Industry
Gilad Bechar
Gilad Bechar 16 September 2015

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile Marketing
This post was originally published on Entrepreneur. The mobile revolution has made it clear to brands what an amazing platform it is for them to reach consumers and communicate their ideals, message and values. But as is usually the case with new emerging technologies, we are really only beginning to discover the many opportunities the small […]
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Instagram ad campaign
Lior Eldan 16 September 2015

What we learned from our first Instagram ad campaign

Company News Mobile Marketing
This post was originally published on VentureBeat. When Instagram first announced it was going to open its doors to all advertisers, my mobile marketing agency was extremely enthusiastic about the new mobile marketing platform that’s become available and went straight to work. Here’s what we learned from our first campaign on the social network. Our […]
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Gilad Bechar
Gilad Bechar 11 September 2015

Ad Blocking Is Not Enough: 3 Challenges Apple Will Face In Pushing iAd

Mobile Marketing
This post was originally published on Gigaom. Photo Credit: Flickr/Hakan Dahlstrom Back in 2010 when Apple first launched its advertising platform, the company made the festive promise to capture 50 percent of the market. Today, Apple admits to a somewhat misguided vision and iAd’s position in the mobile advertising field can thus be summoned in two […]
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apple logo
Gilad Bechar
Gilad Bechar 07 September 2015

Relax, Apple is Not Going to Kill Mobile Advertising

Mobile Marketing
This post was originally published on VentureBeat.     Lately it seems that everywhere I look, an article pops up to warn me about a new feature on iOS 9 that is about to change everything we know about mobile marketing. The company’s new ad blocking feature has the industry in panic mode, and all […]
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Mobile Marketing Lessons That Big Brands Can Learn From Startups
Gilad Bechar
Gilad Bechar 01 September 2015

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Mobile Marketing
This post was originally published on Entrepreneur.     Every brand would like to believe that under its corporate exterior beats the heart of a startup. And yet the difference between the two becomes vividly clear when working with both promising startups and established brands.   As the founder and CEO of Moburst, a mobile-marketing agency, I often […]
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An Open Letter to Google’s New CEO
Gilad Bechar
Gilad Bechar 24 August 2015

An Open Letter to Google’s New CEO

Mobile Marketing
This post was originally published on VentureBeat.     Dear Sundar,   Earlier this month, the only watercooler talk among techies worldwide was your recent promotion. Details, question, and conspiracy theories filled the air. You have been chosen to lead one of newly-formed Alphabet’s most important companies, responsible for services that billions worldwide rely on […]
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Why You Need a Product Manager on Your Team
Gilad Bechar
Gilad Bechar 16 August 2015

App Marketers, Here’s Why You Need a Product Manager on Your Team

Mobile Marketing Product Marketing
The post was originally published on VentureBeat  Marketers love to complain about mobile developers who fail to understand the importance of proper marketing. And yes, some developers are so infatuated with their creation that they believe it will immediately and independently become a hit. But recently I have encountered the opposite phenomenon, which is just […]
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Mobile Marketing to Keep Customers Coming Back
Gilad Bechar
Gilad Bechar 13 August 2015

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Mobile Marketing
This post was originally published on Entrepreneur. Seventy percent of companies say it’s cheaper to retain an existing customer than to acquire a new one, according to a report. And they are right: acquiring a new customer can be five times more expensive, which is hopefully enough to convince you that customer retention should be on your radar at […]
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Need a Mobile Marketing Agency to Take Your App to the Top
Gilad Bechar
Gilad Bechar 05 August 2015

5 Reasons Why You Need a Mobile Marketing Agency to Take Your App to the Top

Mobile Marketing
  Marketers are a resourceful crowd, but the go-getter attitude that helped get them far can sometimes prove to be a problem. Such is the case of DIY optimization. Even smart marketers make the mistake of assuming that common sense is enough to help them perform ASO on their own. The following lines will explain […]
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Adapt to Android’s New Data-Sharing Rules
Lior Eldan 27 July 2015

App Marketers: How to Adapt to Android’s New Data-Sharing Rules

Industry News Mobile Marketing
This post was originally published on VentureBeat      As app developers and marketers wait eagerly for the launch of Android M, they have quite a few reasons to get excited. But they also have one reason to be slightly worried: Google’s plans for a new data sharing process, which will allow Android users to share […]
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Give Your App a Human Touch
Gilad Bechar
Gilad Bechar 22 July 2015

It’s Time to Give Your App a Human Touch

Mobile Marketing Product Marketing
This post was originally published on VentureBeat       All brands going mobile strive to form a deep relationship with consumers. But while everything is going digital and mobile, we have to remember that marketing is about influencing human emotions. Technology shouldn’t replace emotion, but rather work with it.   In the past few […]
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Business Myths About the Mobile Industry
Gilad Bechar
Gilad Bechar 21 July 2015

5 Business Myths About the Mobile Industry

Mobile Marketing
This post was originally published on Entrepreneur        It takes a lot to throw savvy businesspeople off balance, especially in the tech world. But even in the ever-changing landscape of our industry, the transformation caused by the mobile arena is a lot to take in. Mobile is not just a whole new platform, […]
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Moburst Sensor Tower
Lior Eldan 19 July 2015

How Moburst Uses Sensor Tower to Turn Small Startups Into Successful App Creators

Mobile Marketing
This post was originally published on SensorTower   Some apps are bigger than others, and some apps need more help than others. With more than 1.5 million and 1.4 million apps on Google Play and iTunes respectively, it’s only natural that most apps will need all the help they can get. At Moburst, we aim […]
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Gilad Bechar
Gilad Bechar 14 July 2015

What Does Mobile Success Really Look Like?

Mobile Marketing
This post was originally published on Entrepreneur      Any mobile entrepreneur aspires to disrupt the market and become the next big thing in tech. Names like Instagram and Tinder instantly come to mind, painting the perfect picture of the American mobile dream. With almost every aspect of our lives turning to the small screen […]
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Gilad Bechar
Gilad Bechar 09 July 2015

How to take over the app store in 48 Hours with a burst campaign

Mobile Marketing
The post was originally published on The Next web  It’s obvious enough that a newly launched app can’t really take off on its own – vast marketing efforts are vital to accomplishing any kind of exposure and acquiring an initial user base. After launching their app, marketers often watch eagerly and anxiously as the first […]
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Gilad Bechar
Gilad Bechar 28 June 2015

Rebranding? Don’t Forget Your Mobile Strategy

Mobile Marketing
The post was originally published on Entrepreneur      Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies. When a company decides to rebrand — whether it’s to stand out from competitors, eliminate a negative image, boost sales or introduce new features — […]
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Dominate Mobile without an App
Gilad Bechar
Gilad Bechar 16 June 2015

How to Dominate Mobile without an App

Mobile Marketing
This post was originally published on The Next Web.       When it comes to mastering the mobile arena, brands always start by asking the following question: is a responsive site going to do the job, or should I create an app? The answer is quite simple; if an app won’t offer users added […]
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mobile mrketing
Gilad Bechar
Gilad Bechar 12 June 2015

What They Haven’t Told You About Mobile-First Marketing

Mobile Marketing
This post was originally published on Entrepreneur.    Any marketing effort should be driven by the fact consumers love their mobile devices. It’s of their most prized possessions. It’s their best friend, the object they always carry with them and most importantly, the device through which they will most likely access your service. As the […]
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Lior Eldan 09 June 2015

Why App Store Video Previews Can Be Bad for Mobile Marketing

ASO Creative Mobile Marketing
This post was originally published on VentureBeat.     When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the […]
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Gilad Bechar
Gilad Bechar 30 May 2015

The Most Important Lesson I Learned During My First Year as CEO and Entrepreneur

Company News Mobile Marketing
This post was originally published on Entrepreneur.      As so often happens, one of the greatest decisions I have made in my professional life was also the toughest: becoming an entrepreneur. Letting go of the security and luxury of an executive position to start my own startup was not an easy call. Certain financial […]
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tablet
Gilad Bechar
Gilad Bechar 13 May 2015

Fresh Apples: 5 Tips for Uploading a New App Version to the App Store

ASO Mobile Marketing Product Marketing
This post was originally published on VentureBeat.   A mobile app is never really ready. In the tech world, no news is bad news and a mobile product must always evolve and improve. For that reason and others, Apple encourages iOS developers to update their apps regularly. And yet, despite it being a mandatory part […]
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bearded man and phone
Gilad Bechar
Gilad Bechar 08 May 2015

Do You Have What It Takes to Be an ‘Appreneur?’

Mobile Marketing
This post was originally published on Entrepreneur.       Back in the day, parents hoped their children would someday become successful doctors or lawyers, but nowadays, the epitome of success is much different. People dream of creating a viral app, selling it for millions of dollars and attaining the American dream quickly and seemingly […]
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playing game
Gilad Bechar
Gilad Bechar 03 May 2015

Why Everyone Should Stop Hating on Freemium Games

Mobile Marketing Product Marketing
  This post was originally  published on The Next Web.        Geeks are a difficult crowd to please. They know their stuff and when they don’t – they have the brains, experience and passion to investigate. When they love something they do it wholeheartedly, but when they don’t – watch out.   Lately it […]
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google's mobile algorithm
Gilad Bechar
Gilad Bechar 15 April 2015

More than Friends: Google’s “Mobile Friendly” Algorithm Calls for Mobile Experts

Mobile Marketing
  Ever since Google first announced the upcoming changes to its algorithm, the tech industry has been obsessed with the notion of “mobile friendly”. April 21 has already been nicknamed “Mobilegeddon“, and other than stocking up on canned food everyone is preparing for the worst. But how about preparing for the best? Perhaps those of […]
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mobile marketing
Gilad Bechar
Gilad Bechar 30 March 2015

Mobile Marketing Trends To Follow From The Israeli Elections

Mobile Marketing
This post was originally published on TechCrunch.     The impact of mobile and social media on every aspect of our lives is nothing new, but certain events can really shine a light on how mobile has changed our way of conduct. The presidential elections do just that.   During the 2012 elections, mobile was already […]
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Mobile Marketing Lessons from SXSW
Gilad Bechar
Gilad Bechar 20 March 2015

Keep Mobile Weird: 4 Mobile Marketing Lessons from SXSW

Industry News Mobile Marketing
This post was originally published on VentureBeat .     SXSW is where innovation meets art meets crazy. It’s more of a festival than a convention and more of a state of mind than anything else. And while the film and music festivals sure are entertaining, interactive is where it all happens.   One pleasant surprise in this […]
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Lior Eldan 19 March 2015

13 Steps to Perfecting Your App Store Optimization

ASO Mobile Marketing
This post was originally published on  The Next Web.       When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true (not […]
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shutterstock
Lior Eldan 10 January 2015

It’s Time To Send Your App To Therapy

Mobile Marketing
This post was originally published on KillerStartups.     A few months ago Facebook found itself in hot water, after word got out that the company conducted an experiment, during which it messed with user’s feed content to reflect positive or negative moods. This experiment was viewed by many as an intrusive, manipulative act, forcing Facebook […]
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Lior Eldan 31 December 2014

5 New Year’s Resolutions For App Developers

ASO Mobile Marketing Product Marketing
This post was originally published on AdWeek.     This New Year is expected to bring many new and exciting prospects for mobile. But while there’s definitely a lot to look forward to, there’s no better time to look back and reflect on all the things we could have done a little better. For app developers, […]
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Christmas apps
Gilad Bechar
Gilad Bechar 15 December 2014

Is Your App Christmas-Ready?

ASO Mobile Marketing Product Marketing
  It’s that time of the year, folks. By now, we assume that just like everyone else, you’re already super busy getting ready for the holidays. The crazy shopping season is upon us and every statistic points in one direction – it’s about to be crazier than ever. The wave of launches that washed over […]
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child tablet
Lior Eldan 07 December 2014

Kids Download the Darndest Things – Your First Steps at Mobile Marketing to Kids

Mobile Marketing
This post was originally published on Fourth Source.        One interesting way of estimating people’s age is asking them what they think about the usage of smartphones and tablets among two year olds.   If the person is too young, he will dread the idea of talking about kids. If the person is […]
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app store
Gilad Bechar
Gilad Bechar 27 November 2014

What to Do When Apple Deems Your App ‘Controversial’

Mobile Marketing Product Marketing
The post was originally published on The Next Web .   Some people just can’t handle criticism, but as it turns out, some companies can’t either. Take Apple, for example. When it comes to apps that speak critically and openly about social issues, many developers find themselves locked out of the App Store with loads of free […]
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app screens
Gilad Bechar
Gilad Bechar 25 November 2014

How to Bend Apple’s Video Preview Rules and Live to Tell the Tale

ASO Creative Mobile Marketing Product Marketing
This post was originally published on VentureBeat.     Among the many new and exciting features brought to us by iOS 8, app developers and marketers were especially enthusiastic about the possibility of presenting potential users with a video preview of their app. The 15-30-seconds-long trailer can demonstrate the wonders of your product in the […]
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Gilad Bechar
Gilad Bechar 15 November 2014

Dumped! 6 Reasons Why Users Deleted Your App

Mobile Marketing Product Marketing
This post was originally published on Adweek.      It seems like it was only yesterday that you met at the App Store. They sneaked a peek at your cool screenshots, you offered a great deal, and an instant connection was made. But then, without warning, you woke up and realized they were gone. You […]
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app's name
Gilad Bechar
Gilad Bechar 02 November 2014

What’s the Name of That App Again? Naming Your App for Success

ASO Mobile Marketing
This post was originally published on Fourth Source .       Choosing the right name for your awesome app is much like picking a name for any product – be it an energy drink or housing project. However, unlike physical products, the names of digital products like apps and websites influence the product discoverability in […]
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woman addicted to mobile app
Gilad Bechar
Gilad Bechar 30 October 2014

10 Ingredients That Concoct a Subconsciously Addictive Mobile App

Mobile Marketing
This post was originally published on The Next web .     Let’s be honest – we are all, to an extent, addicted to mobile device. The smartphone is one of those conveniences of modern life we’ve gotten accustomed to and quite dependent on – no different from indoor sewage or regular power supply.   The average […]
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