We always preach that working with the right ASO tool is key in boosting your app store discoverability. We sat down with Aykut Karaalioglu, founder and CEO of Mobile Action, one of the leading ASO tools out there, to ask him some pressing questions concerning mobile professionals these days.
Let’s get started!
Mr. Karaalioglu, what would you say was an ASO game changer in 2015?
“Definitely App Store analytics. Apple launched new App Store analytics in iTunes Connect which include pageviews, retention rate, and crash rate data. These are all great insights to educate app store developers and marketers. We simplified all these data points in our dashboard to show what they mean for our users.”
What are your biggest ASO predictions for the year ahead?
“I have three major predictions for the year ahead:
- Google Play will launch an advertising channel to convert the market, just like with web
- Apple will take precautions with incentivized downloads and fake reviews to prevent unrealistic campaign boosts
- App publishers will place more importance on increasing conversion rates over App Store page views”
What do you think is the biggest issue with app discovery?
“Keyword ranking is the biggest issue with app discovery. Apple has just changed their algorithm to give users more of a chance. When publishers launch new apps, they have to spend tremendous amounts of money to rank in many keywords because of old, dinosaur-age apps. To rank with some keywords is almost impossible without advertising. It limits users discovery experience and competition.”
What is the number one mistake brands make when they market their new apps?
“They ignore the data and spend their budget without any app intelligence. Before running big advertising, they should know if their conversion rate is better than the category average as well as their competitor’s download numbers.”
Mobile Action puts an emphasis on competitors. Why is knowing your competitors so important?
“Tracking our competitors helps us to always be one step ahead of them. If we want to pass our competition, we have to know what they are doing and shape our strategy from their perspective.”
How often should apps optimize their keywords?
“It depends on your competition and the category you’re in, but they should change their keywords at least once a month because there are 1000 apps a day published on the App Store.”
What do companies use Mobile Action more for – Apple Apps or Google apps?
“Both! Mobile Action is the best App Store Intelligence and ASO tool on the market, and the only company offering tracking features for 80 countries on both Google Play and iOS.”
How do you think Play Store app previews will change the game?
“Some big companies will shift their budget with this ad channel but just like with SEO, ASO is always the best channel for getting organic users.”
Thank you Mr. Karaalioglu.
We hope you guys found these answers helpful!