Ian Griggs
05 January 2026
What Makes Ad Copy Work in 2026?
Digital Marketing
Media Buying
Mobile Marketing
This article was originally published in February 2021, updated in June 2021, and fully revised for January 2026 with current campaign examples and fresh strategic insights. With consumers filtering thousands of branded messages daily, breakthrough ad copy is visual, concrete, and instantly imaginable. Whether for social media or website copy, these principles transform generic messaging […]
Lital Castel
30 December 2025
Content Strategies That Optimize for AI Search in 2026
AEO / GEO / AI SEO
Digital Marketing
Marketing Strategy
SEO
Search behavior has changed, but the fundamentals of effective content haven’t. People still respond best to clarity, credibility, and relevance. Research shows that human-generated content outperforms AI-generated content in fostering authenticity and emotional connection. As search evolves, effective content strategies for SEO and AI search must combine both human judgment and AI support. LLMs have become […]
Michael Harris
29 December 2025
How Strategic Storytelling and Reputation Management Resulted In an Award-Winning Campaign
Company News
General
Marketing Strategy
PR
Moburst is proud to celebrate the outstanding achievements of its PR division, Uproar by Moburst, which recently earned two awards for its work with the Orlando Museum of Art (OMA). The campaign, which used strategic brand storytelling to restore the museum’s reputation following a high-profile controversy, was recognized with the PR Daily Award for Brand […]
Lior Eldan
24 December 2025
Mobile App A/B Testing Guidelines in 2026
ASO
Mobile Marketing
As both Apple’s App Store and the Google Play Store have grown, it has become increasingly important to stand out and ensure you are doing everything within your power to maximize your engagement opportunities in both stores. A great way to do so is through conducting mobile app A/B testing. It ensures that you’re constantly […]
