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Mobile & Digital Marketing News

Stay up to date with our insights on the latest industry news and trends.
Jessica Abbadia
Jessica Abbadia
Orad Eldar
Orad Eldar
Ofir Shuv
Ofir Shuv 29 May 2026

The State of Mobile Marketing Strategy 2026

Marketing Strategy Mobile Marketing
Why 2026 Is a Reset Year Mobile marketing did not just get harder in 2026. It got structurally different. Customer acquisition costs are still climbing across nearly every category, with recent industry analysis showing CAC has risen roughly 263% over the last nine years and another 18.4% in 2025 alone. Attribution signals on iOS keep […]
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Tristan Dampies
Tristan Dampies 27 May 2026

Moburst’s Monthly Marketing Roundup #31

Industry News
Three of the biggest stages in marketing all ran in the same month, and they all said roughly the same thing. Google I/O. TikTok World. Meta’s spring rollout. Different stages, different audiences, same message: the platforms want to handle the keywords, the creative, the pixel setup, and the audience targeting. You bring the goal. They […]
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Types of Influencers
Julia Salume
Julia Salume 26 May 2026

The State of Influencer Marketing for B2B Brands in 2026

Influencer Marketing & UGC
B2B influencer marketing crossed a threshold in 2026. It is no longer the experimental line item that marketing directors had to defend in budget meetings. It is a core channel with measurable returns, established benchmarks, and adoption rates that rival traditional demand generation programs. The numbers tell a compelling story. According to the LinkedIn-Ipsos 2025 […]
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How brands can get seen in AI search
Jessica Abbadia
Jessica Abbadia 25 May 2026

AI SEO/AEO Agency Guide: What to Look for in 2026

AEO / GEO / AI SEO
Search has split in two. People still type queries into Google, but a growing share of buyers now ask ChatGPT, Perplexity, Claude, or Google AI Overviews to recommend a vendor or compare tools. If your brand is not showing up inside those answers, you are losing pipeline to competitors whose content is. Most agencies added […]
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