Gilad Bechar
21 July 2026
Scammers Imitating Moburst – Be Vigilant
Company News
Scammers pretending to work at Moburst have set up fake websites and email addresses imitating Moburst employees, through which they are committing fraud.
Julia Salume
23 August 2026
Branded Microdramas That Drive Mobile App Downloads
Influencer Marketing & UGC
Serialized storytelling has jumped off streaming platforms and landed right in your pocket, and branded microdramas for mobile apps have quietly turned into one of the most reliable ways to earn genuine attention on TikTok and Reels. These short, episodic creator narratives pull off something most ads simply cannot: they transform passive scrollers into people […]
Yuval Etinger
22 August 2026
Adobe Buys Semrush, Reshaping Search and Creative Tools
Industry News
The rumored Adobe acquisition of Semrush has sent a genuine jolt through the marketing world, and honestly, the implications run a lot deeper than the headline suggests. For agencies and in-house teams alike, this kind of consolidation reshapes how content gets made, optimized, and discovered across traditional search and the fast-growing universe of AI answer […]
First-Party Data Strategy for Mobile Growth
CRO & Analytics
Signal loss isn’t a future problem. It’s already here, and it’s already costing marketers real money. As platform tracking tightens and identifier deprecation keeps biting, a first-party data strategy has become the backbone of profitable mobile growth. Marketers who genuinely own their audience relationships measure more accurately, personalize more effectively, and spend less per acquired […]
Jessica Abbadia
Noa Amit
21 August 2026
How Fintech Apps Can Scale User Acquisition Without Breaking Compliance
App User Acquisition & Growth
Paid UA Channels
Fintech apps cannot scale user acquisition the same way a gaming or lifestyle app does, and treating growth and compliance as separate workstreams is where most fintech marketing teams get into trouble. Every ad, landing page, and referral offer touches regulated territory, whether that is a disclosure requirement, a platform’s financial advertising policy, or a […]
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