Jessica Abbadia
25 March 2026
How to Measure Mobile Marketing ROI
CRO & Analytics
Mobile Marketing
Here’s a question that comes up in almost every boardroom meeting about mobile marketing: “What are we actually getting back for this spend?” Mobile marketing ROI has always been trickier to measure than web marketing. You’re dealing with fragmented user journeys across app stores, multiple ad platforms, privacy-constrained attribution, and a purchase funnel where the […]
Social Commerce and TikTok Shop: How Brands Are Selling Directly on Social Platforms in 2026
Media Buying
Product Marketing
US social commerce is on track to surpass $100 billion in 2026. That’s not a typo. And the single biggest force driving that number is TikTok Shop, which is projected to hit $20-23 billion in US sales alone this year, up from $15.8 billion in 2025. To put that in perspective, TikTok Shop’s US ecommerce […]
Jessica Abbadia
20 March 2026
Mobile Attribution in 2026: What Marketers Actually Need to Know
App Development
ASO
If you’ve been in mobile marketing for more than a couple of years, you’ve probably lost count of how many times the attribution landscape has “fundamentally changed.” But the last 12 months genuinely reshuffled the deck. On the iOS side, Apple bypassed the long-anticipated SKAdNetwork 5.0 entirely and replaced it with AdAttributionKit (AAK), which received […]
Jessica Abbadia
19 March 2026
How to Choose a Mobile Marketing Agency in 2026
App Development
ASO
Mobile Marketing
Getting your app noticed in 2026 is harder than ever. There are over 8.9 million apps across the App Store and Google Play, yet the average person uses only about 10 of them daily. To make things even more challenging, user acquisition costs keep climbing — average CPIs now sit at around $2.88 on TikTok, […]
