Gilad Bechar
26 July 2026
Generative AI in Advertising, Cost, Quality and Brand Safety
Marketing Strategy
Generative AI in advertising has crossed the line from interesting experiment to operational reality. Teams that once spent weeks producing creative variations now ship hundreds of them in a single afternoon, while simultaneously navigating harder questions about quality, brand safety, and the cost structures that nobody briefed them on. The efficiency gains are real. So […]
Julia Salume
25 July 2026
Mobile Creator Partnerships That Drive App Installs and Revenue
Influencer Marketing & UGC
Influencer marketing for mobile businesses has quietly shifted into something much more precise than a brand awareness play. Creators today aren’t just building buzz. They’re driving measurable installs, activation events, and real revenue that shows up in your dashboard. The brands pulling ahead are the ones treating creators as genuine performance partners rather than one-off […]
Jessica Abbadia
22 July 2026
Top Mobile Growth Agencies, How to Choose the Right One
Mobile Marketing
Choosing among the top mobile growth agencies is one of the most consequential decisions a product team will make this year. The right partner drives measurable results across acquisition, retention, and monetization, not just a string of campaign wins that look good in a monthly report. The wrong one burns through budget on vanity installs […]
Gilad Bechar
21 July 2026
Scammers Imitating Moburst – Be Vigilant
Company News
Scammers pretending to work at Moburst have set up fake websites and email addresses imitating Moburst employees, through which they are committing fraud.
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