Gilad Bechar
21 July 2026
Scammers Imitating Moburst – Be Vigilant
Company News
Scammers pretending to work at Moburst have set up fake websites and email addresses imitating Moburst employees, through which they are committing fraud.
Jessica Abbadia
09 August 2026
iOS vs Android User Acquisition Strategy for Marketers
Mobile Marketing
The battle for mobile users looks nothing like it did five years ago. As iOS vs. Android user acquisition strategies continue pulling in opposite directions, marketers are juggling tighter budgets, fragmented channels, and creative demands that shift dramatically depending on which ecosystem you’re targeting. Apple’s tightening grip on premium markets forces teams to rethink where […]
Upfront Transparency, AI Buying, and Attribution Demands
Media Buying
The annual upfront season looks nothing like it did five years ago. Upfront transparency has moved from a footnote in contracts to the central issue in every serious media negotiation, driven largely by AI-powered buying tools that have changed how mobile and app marketers commit budgets, verify performance, and prove attribution. Buyers want cleaner data […]
Jessica Abbadia
07 August 2026
Google Play Console Metrics Overhaul: What ASO Teams Need to Know
Analytics, KPIs & Measurement
App Development
ASO
Industry News
Google Play Console just rolled out its most significant analytics overhaul in years, and the changes affect every app marketer who relies on store listing data for ASO decisions. If you’ve logged into Play Console recently and noticed your metrics look different, you’re not imagining things. From click-based metrics replacing acquisitions, to a new AI-powered […]
Nir Lewinsohn
07 August 2026
Product-Led Growth for Mobile Apps, Onboarding and Retention
Product Marketing
Product-led growth for mobile apps has quietly become the defining strategy for teams serious about sustainable, compounding user growth without hemorrhaging budget on ads. The core idea is straightforward: let the product itself drive acquisition, activation, and expansion, so every user session becomes part of the marketing engine. Yet most apps still treat onboarding and […]
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