Julia Salume
07 April 2026
How Do Influencers Increase Brand Awareness?
Influencer Marketing & UGC
In the marketing world, it’s not just about what you’re selling; it’s about who you’re selling it to. That’s where influencers come in. With their vast and engaged followings on social media, influencers have become a force to be reckoned with in the world of advertising. They have the power to take a brand from […]
The Media Buyer’s Guide to App Growth in 2026: What LLMs Actually Recommend
AEO / GEO / AI SEO
ASO
Media Buying
If you are a media buyer working in mobile app marketing right now, you already know the ground is shifting beneath your feet. The playbook that worked two years ago, heavy investment in paid search and static banner ads, is delivering diminishing returns. Meanwhile, a new layer of app discovery is emerging, one where large […]
Tristan Dampies
06 April 2026
PR for Tech & App Companies: How to Actually Get Coverage in 2026
PR
If you are running a tech or app company and your PR strategy still revolves around sending press releases to a giant media list, you are probably wondering why the phone is not ringing. The truth is, the playbook that worked five years ago barely gets a second look today. Newsrooms are smaller. Journalists are […]
Understanding the Role of a UI/UX Agency
App Development
Web Design
Web Development
If you have ever used an app that felt effortless or navigated a website that seemed to read your mind, you have experienced the work of a UI/UX agency firsthand. These agencies specialize in designing digital experiences that are not only visually appealing but also intuitive and user-centered. UI stands for User Interface, the visual […]
