Jessica Abbadia
01 November 2025
The Building Blocks of AEO: How Structured Data Shapes AI-Generated Answers
Digital Marketing
In the evolving world of digital discovery, something big is changing. Traditional search, where keywords are typed into a search engine and pages are clicked through, is still a valid approach. But a new form of optimization is taking centre stage: Answer Engine Optimization (AEO). In this post, we’ll unpack how structured data underpins AEO, […]
Mike Kresch
19 October 2025
The 12 Attributes of a Successful Brand
Digital Marketing
Marketing Strategy
When you think about brand names that truly inspire you, what comes to mind? Chances are, it’s not just a logo or tagline. It’s how the brand makes you feel and how it shows up in your life in meaningful ways. It’s a product or service that gives you a warm feeling at the mention […]
Mike Kresch
18 October 2025
The Seven Functions of Marketing
Digital Marketing
Marketing Strategy
By Mike Kresch, VP Strategy At a recent family function, I was having a nice conversation with my nine-year-old niece. She asked me what I did for work. I tried to keep the answer simple: I told her that I worked in marketing. “What does that mean?” She asked. A very smart question that got […]
Lital Castel
16 October 2025
Moburst’s Monthly Mobile Marketing Roundup #25
Industry News
Mobile Marketing
Welcome back to the 25th edition of Moburst’s Monthly Mobile Marketing Roundup! September brought a wave of updates that redefined how brands operate across AI, app stores, and content platforms. From OpenAI’s move into e-commerce to YouTube’s AI-powered creator tools and Apple’s new design framework, this edition breaks down the most significant developments shaping mobile […]
