AEO Team Lead
Moburst is a full-service mobile-first digital agency that propels companies into category leaders through AI-powered marketing. Our methodology is driven by a proprietary AI program, with dedicated experts embedded in every department to pioneer intelligent solutions that deliver unparalleled client growth.
Trusted by global leaders from startups to enterprises like Google, Uber, Samsung, and Reddit, we deliver end-to-end results across the full marketing stack. Our expertise spans data-driven strategy, full-funnel organic growth (ASO/SEO/AEO), award-winning creative, digital transformation with dev teams, and intelligent media planning and buying execution.
We are looking for an AEO Team Lead with a strong SEO foundation and hands-on experience in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-driven search environments.
This is a hands-on leadership role, focused on building, executing, and optimizing AEO strategies in a fast-paced, agency-style environment. The role is hybrid and requires a native English speaker with exceptional communication skills.
Key Responsibilities:
Lead and execute AEO and GEO strategies to optimize content visibility across AI-driven and answer-based platforms (e.g., ChatGPT, Gemini, Perplexity).
Own end-to-end AEO and GEO execution, from research and experimentation to implementation, measurement, and optimization.
Design and evolve AEO/GEO frameworks that adapt content for LLM evaluation, AI-generated responses, and conversational search experiences.
Conduct advanced intent modeling, entity research, and GEO analysis to support performance in generative and traditional search environments.
Evaluate performance using GSC, GA4, SEMrush, Ahrefs, and emerging AI-search measurement approaches.
Translate complex datasets into clear insights, narratives, and actionable recommendations, including reporting and visualization.
Partner closely with content, strategy, and performance teams within a digital marketing agency environment.
Manage multiple AEO-focused initiatives while maintaining strategic depth and execution quality.
Stay ahead of evolving AI search behavior, LLM ranking logic, and generative retrieval patterns, proactively applying insights to live accounts.
Requirements
- 6+ years of experience in SEO, with at least 1 year of hands-on AEO, GEO analysis, or LLM-focused optimization, and a clear senior specialization in AEO.
- Demonstrated ability to apply SEO knowledge as a foundation for AEO and GEO strategy.
- Experience integrating SEO/GEO work with disciplines such as Digital PR, Podcasts, Website Production, creative development, and media is highly advantageous.
- Proven experience in a digital marketing agency or similarly fast-paced environment.
- Native English speaker with excellent writing, communication, and presentation skills.
- Strong comfort with data analysis, synthesis, and visualization.
- Practical experience working with or optimizing for AI-based search platforms (e.g., ChatGPT, Gemini, Perplexity).
- Ability to operate independently while leading AEO initiatives in a dynamic, hybrid work model.
