NewDay USA

NewDay USA needed to reimagine its digital presence to better serve veteran families as they navigate one of the most important financial decisions of their lives. Two separate platforms, NewDay Home and NewDay 100, needed to be unified into a single cohesive experience, built with accessibility, clarity, and ease of use in mind, particularly for a customer base with a significant number of customers over 60. NewDay also wanted to establish itself as an educational resource and long-term digital leader in veteran lending.

Moburst led the end-to-end rebuild, working with internal stakeholders to align the two products under a single vision. The design centered on simplicity: large, legible typography, intuitive navigation, and an "easy as 1-2-3" homepage pathway that eliminates friction. Trust signals were embedded throughout, including prominent contact information and highly visible "Call Now" buttons. A mobile-first approach ensured veterans could reach a live representative in as few steps as possible, while a dynamic homepage adapts content based on whether a user is looking to purchase or refinance. Moburst also built a comprehensive educational resource center with 80+ articles at launch, and approximately 20 new articles added monthly, reinforcing NewDay as a knowledgeable partner rather than just a transactional lender. Modern SEO and AEO best practices were implemented to ensure visibility across both traditional search engines and AI-driven discovery platforms.

The redesigned platform delivered clear improvements across engagement and usability. Veterans were able to navigate the site more easily, access information faster, and connect with NewDay's team with fewer obstacles. The mobile-first experience and resource center became key touchpoints for building trust throughout the decision-making process. The redesign also strengthened brand alignment with renewed messaging, updated video assets, and a unified look and feel. The project was recognized as a 2026 AVA Digital Award Gold Winner in Web & App Design (Creativity), selected from over 2,600 entries across 33 countries.