October 18, 2018 03:00 PM Eastern Daylight Time, New York, New York Moburst takes home award for work with Samsung at prestigious Mobile Marketing Association’s 2018 Global and North America Regional Smarties™ Awards. The company is also shortlisted in 2 categories for the 2018 Effective Mobile Marketing Awards to be announced in London on November 15th. Moburst, the leading global mobile success company that helps brands and startups grow their mobile businesses, has taken home honors and been shortlisted for more, with their successful mobile campaign for Samsung’s Galaxy Apps Store.
Award For Campaigns That Drive Business Impact Moburst, which works with some of the world’s leading companies such as Google and Uber, won Bronze in the “Marketing Objective – Brand Awareness” category at the Mobile Marketing Association’s (MMA) annual awards ceremony, announced at the beginning of October. The awards “honor the marketing teams and creative talent driving business impact through the power of mobile.” As Gilad Bechar, CEO of Moburst says, “We’re excited and feel very fortunate to win this prestigious award. It’s incredible to be recognized for our achievements, all of which was made possible thanks to each member of our team’s hard work and creativity. I’m very proud.” Recognized By Industry Leaders The winners “were selected by the MMA’s independent Global and North America juries comprised collectively of 46 renowned, senior brand and agency professionals.” “The 2018 entries were first pre-screened by a council comprised of over 100 senior level mobile marketers prior to judging by the independent jury. The campaigns are judged on 4 criteria with business impact accounting for 40% of each entrant’s overall score while creative, strategy and execution each made up 20%.” Shortlisted For More Awards Moburst has also been shortlisted for the 2018 Effective Mobile Marketing Awards for their recent work with Samsung. The company has been shortlisted in 2 categories, namely “Most Effective Social Campaign” and “Most Effective Performance Marketing Campaign”. The campaign aimed to leverage Samsung’s reach in the US, where over 70 million Samsung devices are used, and increase the use of its Galaxy Apps Store among US consumers.
Great Performance Is Recognized The campaign’s stated goals were to significantly increase downloads, retention and revenue, as well as promote the personalization features of the Galaxy device – including fonts and themes. Leveraging multiple channels, user behavior and data insights, the company could micro-segment its target audience and run personalized ads. The results were conclusive: downloads were up 79%, revenues increased by 36%, and Facebook fans grew a truly impressive 1,400% within a few months of work.