Best ASO Tools 2026: Data Comparison
This article was first published in Feb 2016, updated in November 2022, and refreshed in September 2026 to reflect current tools and pricing.
In this article, we’ll be discussing the best ASO tools out there. Which app store optimization tools can you actually trust?
Getting your company’s app noticed in the market place is the most important step in generating revenue. In order to generate revenue, an app needs to be downloaded many times and used by a high number of users, brought in through paid ads or app store optimization (ASO).
What is App Store Optimization (ASO)?
App store optimization is the process of optimizing an app and its app store page in order to increase the app’s visibility, rank and the likelihood of users converting.
In 2022, around 60% of users discovered new apps by browsing or scrolling through the app stores, with search-driven discovery running 59-65%. That balance has since shifted: search inside the App Store and Google Play is still the single largest way people find new apps, but its share of installs has slipped to roughly half, as TikTok, Instagram and YouTube surface apps organically, and AI answer engines like Google AI Overviews, Perplexity and ChatGPT Search increasingly name and link to specific apps when someone asks a question. Together, these channels now account for an estimated 35-40% of new app discovery. Taking this into account, you need to step up your ASO game, and increasingly your AEO game too, for utmost app success.
Why is ASO So Important?
We feel a bit like a broken record when we say this, as it comes up a lot. There are now over 8.9 million apps across the App Store and Google Play, with hundreds being added each day. There’s only one way to make your app stand out from the competition in the app stores, and that’s ASO.
- It boosts app visibility/discoverability. Optimizing your app according to all of the algorithm ranking factors, such as using relevant keywords in the right places and encouraging good reviews, leads the app stores to increase your app’s ranking and feature it in category charts. The higher your app ranks, the higher in the search results it will appear. The app ranked number one for a particular keyword will appear in the first place in the search results for that keyword.
- It brings you more downloads/conversions. Of course the more visible your app is, the more users will find and download it. ASO also drives conversion. Every element of an ASO strategy is built to increase the chance a user converts once they’ve found your app.
- It reduces the cost per install. ASO is an organic process meaning you’re not actively paying for each user, like you are with paid user acquisition methods such as burst campaigns. It therefore requires a smaller budget.
- It grows your app’s revenue/ROI. For reasons such as a lower CPI and increased CVR, your app will inevitably grow its profits with a strong ASO strategy in place. Your ASO strategy will bring you a higher quality user-base which will also generate more revenue for your brand.
How Can ASO Tools Help You?
If it isn’t already clear enough, ASO is essential to the success of your app. You’re not going to get anywhere in the app stores without it, truthfully. So you can either leave it up to yourself, or you can use reliable data to help you. We know which one we recommend (hint hint *app tools).
App tools provide you with invaluable data via a plethora of useful features that make optimizing your app as easy and prone to success as can be. However, there’s an ASO tool out there for everything, and many that seemingly overlap with each other, so it can be overwhelming knowing which one to choose. Let us introduce you to the different types of ASO tools and our list of recommendations below.
App store optimization tools can help you with the complicated and ongoing process of optimizing your app. There’s so many elements to consider, such as keywords, metadata, screenshots, preview videos and more, and they won’t benefit from a one time fix. They need to be updated little but often for the best chance of success. They can also help you spy on your competitors to learn from their mistakes and successes. Identify where they go wrong to know where to go right yourself. Identify what they’re getting right that you need to catch up with. ASO tools are perfect for helping your app competitor analysis, which is a critical part of successful ASO.
- ASO tools can increase your user base
- They allow you to track your app’s rank in the app stores
- You can use app store optimization tools to research your competition and conduct an app competitor analysis
- They help create a marketing optimization strategy for the future
It has already been established that ASO is the single most important step to take when it comes to generating high-quality organic traffic for your app. This holds true whether it is done in-house or by using our app store optimization services. As a result, it is not at all surprising to see countless ASO tools flooding the web.
ASO tools can help a developer or marketing director perform keyword research or compare their app to the competition, among many other benefits. Performing solid keyword research is an important part of ASO. Yet many developers still believe they can do it all on their own as long as they have the right tools and reliable Wi-Fi.
While we cannot disagree with a serious techie’s ability to tackle pretty much every task, there’s still the issue of finding the right tools in the first place, and knowing how to use the wealth of features they offer. Please note that as ASO experts, we use more than one platform when conducting this process. It is the aso tools we use to measure an app’s performance, the combination we choose to work with, and our extensive knowledge that makes all the difference to our leading performance.
Are you looking for a mobile marketing agency? Our ASO experts and marketing specialists are here to help you achieve success.
Contact us!
Different Types of ASO Tools
- The All Rounder: a comprehensive suite of app intelligence features across the entire spectrum of ASO, including competitor analysis, keyword optimization and performance tracking, to name just a few.
- The A/B Testing Master: part of ASO is understanding which app store page versions perform the best. You can’t rely solely on instinct when there is active data that can help you see what users are responding best to. The way to determine which app store page brings you the best results is through A/B testing, a process of segmenting the audience and showing each segment a different page, then comparing the performance results to reveal the winner. There are tools dedicated to this, so take advantage. What’s more, both App Store Connect and Google Play Console have their own A/B testing tools for their app stores.
- The Keyword Warrior: there are a number of ASO tools out there that focus on keyword optimization only. They offer keyword suggestions, a way to track keywords and keyword rankings to name just a few of their features.
- The Free Option: many of the tools in the above categories will come at a high cost. Some of the top ASO tools out there can run into the thousands of dollars a year at enterprise scale. For many app developers, that’s totally unattainable. The benefit of having an agency like Moburst on your team is that we already have access to leading ASO tools to boost your app. However, many app developers will want to give it their best shot alone, and there are numerous free tools out there that shouldn’t be ignored.
The features you should be keeping your eye out for are keyword tracking, keyword research, keyword suggestion, keyword difficulty, competitor analysis, localization, top charts, category charts, A/B testing, performance tracking, and, increasingly, visibility in AI answer engines.
Top ASO Tools 2026
In no particular order…
- AppTweak
- App Radar
- AppFollow
- Sensor Tower (acquired data.ai, formerly App Annie)
- Split Metrics
- Mobile Action
- Gummicube
- ASO Desk
- AppFigures
We’ll add a list below with some of the best ASO tools on the market, along with what we’re seeing them charge in 2026.
The Top ASO Tools
AppTweak
AppTweak is one of the best tools out there, period. But don’t just take our word for it. It’s used by a whole host of big name clients, including Amazon, Adobe, Expedia, LinkedIn and PayPal. It uses deep-learning algorithms and a diverse range of data to provide its customers with key metrics and insights as accurately as possible. All of this is compiled in an easy-to-use interface, which makes a big difference when using an ASO tool and should definitely be one of your considerations.
AppTweak is constantly updating its features so you’re always working with current ASO data. It gets its data directly from the app stores. From there, its data scientists analyze the data to identify patterns and define KPIs and insights. It provides mobile marketers with a comprehensive optimization report and a great UI experience. To make the most of this report, you will still need a solid understanding of the ASO procedure. Nevertheless, it is a good starting point for your research.
AppTweak has a number of unique features that sets it apart from the crowd and are why we’ve dubbed it an all-rounder. The ASO Timeline and Metadata features allow you to see a summary of app changes in an intuitive timeline, from version to screenshots updates. That’s the easiest way we can think of to keep track of all of your optimizations, and your competitors’ too. There are filters to put in place so you can choose which changes you want to see from which time period. You can also see the before and after of these changes and compare them to selected competitors.
AppTweak’s features range from keyword research tools to competitive analysis tools, and it now folds in AI-assisted analysis (branded Atlas AI) to help surface patterns across its data faster. Their keyword research tool allows app developers or marketers to find which keywords are being targeted by competitors, which have the highest search volume, the keyword difficulty and more.
AppTweak has shifted toward a single-seat pricing model as it’s matured. Current published plans run Essential at $79/month (500 keywords, 1 seat), Grow at $299/month (1,500 keywords), and Grow Plus at $549/month (3,000 keywords), with Enterprise the only multi-seat tier and available on request. API access is sold separately from the core plans. To access AppTweak’s full range of features you’ll likely want Grow Plus or Enterprise, and that’s not a small spend, which is why we still recommend working with an ASO agency who will likely already be subscribed and will know how to use every feature to its full capacity.
App Radar
App Radar allows you to find relevant and profitable keywords for your brand with ease, with a heavy focus on localization features. It allows you to evaluate your global app expansion through conversion rate comparisons across countries, follow regional trends, and identify local successful tactics. You can find keywords that work in various languages and edit your app for every location according to regional preferences identified by App Radar.
App Radar also offers a wealth of competitive analysis features that can show you where you outrank your competitors and provide the opportunity to strategize based on their ASO and keyword strategy.
One of the best things about App Radar is that their plans are customizable, so you can be flexible on your budget and priorities. Then, you can control what features and data each team member has access to depending on their role.
App Radar’s current pricing is set per app rather than per feature tier: Essentials runs €69/month for 2 apps and 500 keywords, Growth is €169/month for 10 apps, and Scale is €299/month for 15 apps, with Enterprise custom-priced. API access and review-reply automation are separate add-ons rather than bundled in. One more thing worth knowing: App Radar was acquired by SplitMetrics (below) back in 2023, though the two continue to operate as separate products.
AppFollow
AppFollow is more than just an ASO platform, it also has Product Management and Support capabilities too. Bringing together the different realms of app marketing is a huge positive on AppFollow’s side, as they all help enhance your app’s performance. AppFollow are known for app review management, with a Ratings and Reviews Dashboard that offers a single inbox to reply to your users, including AI-assisted replies.
AppFollow has an extensive range of App Analytics tools with a specific dashboard that enables you to see download and revenue data for your app(s).
In 2022 AppFollow’s plans were Free / $111 per month / $699 per month. That’s since been restructured to a free tier (2 apps, 2 countries, 5 users), an ASO Entry tier at $29/month, Essential at $179/month, and Team at $299/month, with Enterprise custom-priced.
Sensor Tower
Sensor Tower is primarily an app intelligence platform with a heavy emphasis on data. We know that data is our friend when it comes to any step on the mobile marketing funnel, and Sensor Tower really leverages data to help you make informed decisions when it comes to your app store optimization strategy. Sensor Tower gives you the ability to do the more traditional keyword optimization and competitive analysis functions of other ASO tools while adding in data touch points such as Store Intelligence and Consumer Intelligence that strengthen the decisions you make surrounding your strategy.
Sensor Tower’s footprint got considerably bigger in 2024, when it acquired data.ai (the company formerly known as App Annie), folding data.ai’s market-intelligence tooling into its own platform. It’s now one of the largest players in this space as a result.
When performing your keyword research, Sensor Tower allows you to track valuable measurements such as traffic, difficulty, and competition. It’s important to note that certain information is based on an internal scaling system, which might make it harder for you to translate to objective App Store values. Sensor Tower still doesn’t publish self-serve pricing; you’ll need to schedule a call, and enterprise contracts in this space tend to run into five figures annually.
Split Metrics
Split Metrics (now positioned as SplitMetrics Optimize) is perfect for monitoring interactions on your app store page, from scroll-through rates on screenshots to drop-off rates on promo videos. It’s an A/B testing tool that enables you to test your app store page’s every element, whether it’s your app name and icon, your app store description, your creative assets, or your chosen keywords. Split Metrics doesn’t publish standard pricing; you’ll need to contact them directly for a rate card. Worth noting: this is the same company that now owns App Radar (above). The two brands are run separately, though it’s the same parent behind both.
Final Thoughts
Optimizing your app is a data-driven process where you combine information as well as experience. At Moburst, we use multiple tools in order to create the best ASO campaigns and generate results for our clients, and increasingly we’re weighing AI-visibility features alongside the traditional keyword and A/B testing capabilities when we make that call. We strongly recommend that you do the same and combine data from multiple sources while working on your app. Whichever tool you go for, or whether you choose an agency to help you or not, it’s abundantly clear that you can’t reach the top of the ASO game without some help. You need the data they provide you with to make informed decisions for your ASO strategy whether you like it or not.
Now that we’ve established that, we hope that this article sheds some light on the top ASO tools in 2026, ASO tools comparisons, and which app store optimization tool is the best for your app.
Related Articles
Mobile App Marketing for Gaming Apps: Win More Installs
Voice Search Optimization for Mobile Apps, Siri and Gemini
