Google Play's New In-App Review API, TikTok's Impending U.S. Ban and Adjust's IDFA Response - Moburst

Google Play’s New In-App Review API, TikTok’s Impending U.S. Ban and Adjust’s IDFA Response

Jess Ailion | 18.8.20

Google Play’s New In-App Review API

This month saw the introduction of Google Play’s new In-App Review API. Reviews are important because they both affect potential users’ decisions on whether to download an app and affect the app’s ranking. In Google Play, the keywords written in reviews are indexed so Google can use them to rank your app. 

The API has been designed to make the process of leaving a review more accessible. Developers can choose at what point they want the user to be prompted to leave a review within the app, so as not to disrupt the user flow at a critical stage. The main benefit is that users can now leave reviews without having to leave the app. 

Image from Android Developer Blog

Google Play itself recommends integrating the API to gather feedback ‘that only your dedicated users can provide’.

TikTok’s Impending Ban in the U.S.

President Trump and Chinese owned app TikTok have come to a recent clash, sparking Trump to order the app’s ban in the United States. The question is: which app will take over the market and TikTok’s 80 million strong user-base in the U.S.? 

There’s talk of Triller, Dubsmash, Byte and Likee, who have been pegged as the most likely contenders. 

With TikTok marketing and media buying picking up traction over the last year, this could change the game all over again for app marketers. In our dynamic industry we’ve always got to stay ahead of the game – so it might be worth checking these other apps out now to see what opportunities they hold. 

Adjust’s Response to iOS14 IDFA Updates

The WWDC 20 conference took place in June, and with it came the long-anticipated announcement of iOS14. There was one big update that sent shock waves across the industry, and that’s the changes to the IDFA privacy guidelines. 

Now, instead of being hidden deep in the settings, app users will be required to give tracking permission to apps via an in-app pop-up message. It’s more than likely that most users will reject permission, effectively rendering the multi-million dollar industry and MMPs (like Adjust) as we know them somewhat useless. 

That is, unless they come up with an appropriate response to combat the issue at hand. And it seems that all the MMPs are working on it. You can check out Adjust’s offerings so far here. Adjust’s research has led them to propose a solution called “Attribution Hash” that should allow for attribution to continue in as close a vein as we know currently.

See you next week for more mobile marketing updates!


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