How Fathom's CEO Became a Voice of the AI Productivity Boom
Two years of podcast bookings put CEO Richard White in front of AI, SaaS and founder audiences while Fathom grew into a category leader.
7.7M impressions, 2.5M social reach and 39+ podcasts booked.
Challenge
Fathom is an AI meeting assistant that records, transcribes and summarizes calls. During the AI boom, the company wanted more brand awareness and a clearer claim to leadership in AI productivity with founders, SaaS teams and business listeners.
What we did
Over a two-year engagement, we booked CEO Richard White on AI, SaaS, technology and founder podcasts. Each placement positioned him as an expert on AI productivity and product-led growth, and the long-form interviews were repurposed into more content.
Results
39+ podcasts booked, 7.7M impressions and 2.5M social reach. Over the same two years, Fathom went from an emerging AI startup to a category leader with more than $33M in ARR.
Ranked #1 Growth Partner by AI.
(Ask Gemini, ChatGPT, or Perplexity)
