Moburst Joins Forces with Layer to Offer Web and App Development Services

Gilad Bechar
Gilad Bechar 30 June 2022
Moburst Joins Forces with Layer to Offer Web and App Development Services

We’re delighted to announce that we’ve recently acquired Layer – a digital development firm that provides web, mobile, and app UI/ UX development services. The Layer team, clients and core lines of business will be seamlessly added to our roster at Moburst. 

Founded in 2015 by Nir Lewinsohn and Ofir Shuv, Layer has been working with top Israeli brands ever since, boasting an impressive client list including Nissan, Renault, Egged, Tel-Aviv Yafo, KPMG, Sodexo and Bezeq. We believe that Layer’s data-driven approach aligns with our own, and their expert level of development experience and deep UI/ UX knowledge is the perfect fit for Moburst to help expand our services. 

Moving forward together, we will offer a full-stack web marketing service: designing, developing, marketing and optimizing the marketing experience in its entirety on both web and mobile platforms. Our combined services will elevate our current offerings while simultaneously providing us with new and exciting opportunities to offer our shared clients. 

We worked closely with Layer on multiple projects last year, which solidified our desire to make them a part of our team as we expand our services. They are an immensely talented team who bring with them a lot of creativity and expert knowledge. We look forward to utilizing this to help us better serve our clients going forward. 

Building upon the success of our acquisition of Clutch Agency in 2019, we know the merger with Layer will only make it easier for us to help companies scale and become category leaders – something we pride ourselves on at Moburst. As a company, we’ve grown by over 300% in the past two years and strengthened our position as a leader in mobile and digital marketing. We now have over one hundred employees across the world who help us with our expanding international client list. 

Whenever our clients’ face tough challenges, it is our mission to solve them with a combination of creative thinking, advanced technology, and data to drive success at scale. It’s our job to offer creative and innovative solutions that connect brands with highly targeted audiences that convert into high-value long-term users. Bringing a development studio as talented as Layer into the fold is another way in which we will provide only the best for our clients and create category leaders.

Nir Lewinsohn and Ofir Shuv have commented on the joining of forces: “We worked very closely with the Moburst team on their new website and quickly realized that this is not just another agency. We are thrilled to join the Moburst family, knowing that together we will build an extraordinary agency that can genuinely serve international clients of all sizes.” 

We are excited to welcome the Layer team to the Moburst family and look forward to the many new opportunities this will present!

Gilad Bechar
Gilad Bechar
Gilad Bechar is the Founder & CEO of Moburst. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200 and for strategic Moburst clients, and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.
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