Brands that use video consistently see higher engagement, better conversion rates, and faster brand growth than those that don’t. Video marketing in 2026 is essential. Here’s what’s changed, what still works, and how you should approach video marketing now.
In this blog post, we’ll explore what video marketing is, its benefits, and why it is so effective. We’ll also discuss our top tips and how to create a video marketing strategy that will give you results.
What is Video Marketing?
Video marketing is the use of video content to promote products, services, or brands. It includes:
- Explainer videos
- Tutorials
- Customer testimonials
- Short-form social media videos
- Live streams
- Product demos
- Interactive content
- Shoppable formats
The goal is to drive engagement and conversions by meeting users on video platforms where they already spend their time.
Key Benefits of Video Marketing
Video marketing has a wide range of benefits for any business. Let’s run through them below:
- Strong ROI: 93% of marketers say video provides a positive ROI, the highest ever reported.
- Higher Engagement: Video posts generate more shares than text and image content.
- Brand Awareness: 96% of marketers report video has increased understanding of their product or service.
- Sales Impact: 87% say video directly increases sales. Landing pages with video convert up to 80% higher than those without..
- Mobile Dominance: Some industry roundups estimate that 75% of video views are now on mobile devices.
Video Marketing Industry Trends
- Short-form dominance: Some marketers report that short-form video delivers the best ROI. TikTok, Reels, and YouTube Shorts are the leading channels.
- AI-powered production: 41% of marketers use AI tools for video creation or editing, more than last year.
- Shoppable and interactive video: Direct product links and CTAs are increasing conversions in e-commerce.
- Vertical, mobile-first: Over half of all video is produced vertical-first.
Why is Video Marketing so Effective?
There are a number of reasons for the effectiveness of video marketing. Firstly, videos are more engaging than text-based content; it’s more likely that customers will watch and share a video than read an entire piece of written content and share that. Due to the high-engagement rate of videos, they are more memorable than text, too. This memorability makes them hugely effective for marketing purposes.
Just like copy can be optimized for search engines, so too can videos. Optimizing a video by adding keywords, timestamps, and transcripts can help to increase website traffic and improve search engine rankings. What’s more, having a video in itself is wonderful for a website’s SEO. That’s because it’s a highly valuable and engaging resource, which search engine algorithms take into account when determining where to rank a site in the SERPs.
Types of Video You Can Create
There are many types of videos you can create for video marketing in 2026. Here are some of the most popular:
- Explainer videos: Short videos that explain a product or service in an engaging and visually appealing way.
- Tutorial videos: Videos that show viewers how to use a product or service.
- Testimonial videos: Videos that feature customers talking about their experience with a product or service.
- Live videos: Videos that are streamed live on social media platforms, such as YouTube or Instagram.
- Product demonstration videos: Videos that show viewers all of the features of a product or service.
- App preview/ promo videos: Videos that appear in an app store to showcase an app and its features.
These are just a few examples of the kinds of videos you can create for video marketing in 2026.
7 Steps to Create an Effective Video Marketing Strategy
Step 1:
You’ll want to create a video marketing strategy if you want to use this powerful tool to market your app or business.
Step 2:
You need to identify your target audience so that the content you create will appeal to them.
Step 3:
Define your campaign goals and KPIs. Setting clear and measurable goals will keep the entire campaign on track.
Step 4:
Develop a content plan in which you outline the types of videos you will create, creative concepts to execute, and a timeline of video releases.
Step 5:
Create your videos!
Step 6:
It’s time to promote your videos, which is best done on social media, but can also be done on your own website and in your email newsletter. It’s essential to promote your videos in places where your target audience will see them.
Step 7:
The last step is to measure and analyze the campaign to understand its performance. This way, you can establish how effective each video and the broader strategy has been, and identify areas for improvement that can be used in your strategy moving forward.
Interested in getting help with your video marketing strategy?
Our excellent team of Video Marketers are on hand to help!
Tips for Effective Video Marketing
It’s always wise to keep your videos short and to the point, so viewers stay engaged and don’t drop off. The more concise, the better.
Beyond that, you should focus on creating high-quality videos that are engaging and visually appealing. The more compelling your videos, the more success they will bring your brand. The best way to do this is through interesting and innovative visuals.
Including a call to action is vital in all marketing, and video is no different. Getting the timing of the CTA right is essential. Most viewers click away from any video within 30 seconds, but if you put the CTA at the beginning of the video, viewers won’t care about the product yet, so what to do? That depends on your product and audience. A video marketing agency can help you figure out the best way to use video marketing for your specific business, with a team of experts who can use their experience and data to make the tough decisions.
Optimization is essential for video discoverability. Search engines now use AI to analyze video content, including speech recognition and visual analysis, but manual optimization is still necessary. Include relevant keywords in titles and descriptions, add timestamps for key sections, and provide transcripts to improve both search engine indexing and accessibility. Optimizing your videos gives you control over how your video is understood and helps search engines accurately categorize your content, so it’s easier for your target audience to find.
Conclusion
As we’ve established, video marketing is an effective way to reach target audiences, increase website traffic, boost sales, and build brand awareness. It’s one of the most engaging forms of marketing out there, which means it often leads to a high return on investment.
Videos allow you to educate potential customers about your brand in an entertaining format, which improves the customer experience when interacting with your brand and therefore increases the likelihood of them converting.
Use this guide to create the best possible video marketing campaign for your business in 2026!
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