Mobile & Digital Marketing News

Welcome back to the 14th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll explore the latest updates about TikTok’s new photo app, provide you with guidance on complying with Apple’s privacy regulations, and delve into leveraging Meta AI advancements—plus a host of other valuable insights. Let’s dive right in. Mobile News What’s Behind […]

With nearly 9 million mobile apps flooding the market, and the vast majority being available for free—it’s no surprise that the app landscape is more crowded and competitive than ever. Every day, thousands of new apps make their way into the app stores, pushing retention rates lower and making it incredibly easy for users to […]

To truly succeed in today’s competitive app marketplaces, App Store Optimization (ASO) is not just a strategy; it’s a necessity. With over 65% of app store downloads beginning with a simple keyword search, the impact of effective ASO cannot be overstated.  More than half (51%) of App Store keywords are generic, presenting a significant opportunity […]

As the Digital Markets Act (DMA) takes full effect, aligning with Google’s updated EU User Consent Policy becomes crucial for global businesses, apps, websites and more.  Google’s new regulations require businesses and advertisers to acquire explicit user consent for data processing and personalized advertising, impacting any brand interacting with EU residents.  While this compliance is […]